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  • Dark Kitchen Example - Disintermediation

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    Shibani Sengupta
    18 views3 pages
    The document discusses disintermediation in the restaurant industry through the example of dark kitchens. It outlines how delivery personnel and aggregator apps have been removed from the process over four stages. This has resulted in dynamics like meals only being available through delivery, less personal contact between restaurants and customers, decreased customization, and separated operations that can diminish control over service quality and delivery times.

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    service operations

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    The document discusses disintermediation in the restaurant industry through the example of dark kitchens. It outlines how delivery personnel and aggregator apps have been removed from the process over four stages. This has resulted in dynamics like meals only being available through delivery, less personal contact between restaurants and customers, decreased customization, and separated operations that can diminish control over service quality and delivery times.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    18 views3 pages

    Dark Kitchen Example - Disintermediation

    Uploaded by

    Shibani Sengupta
    The document discusses disintermediation in the restaurant industry through the example of dark kitchens. It outlines how delivery personnel and aggregator apps have been removed from the process over four stages. This has resulted in dynamics like meals only being available through delivery, less personal contact between restaurants and customers, decreased customization, and separated operations that can diminish control over service quality and delivery times.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Disintermediation in Restaurant

    (Dark Kitchen example)


    Disintermediation in restaurant industry
    (Delivery personal disintermediated)
    Stage 1

    Restaurant Stage 2 Customer


    Delivery
    personals
    (aggregator app
    disintermediated)

    Dark Kitchen
    Stage 3
    Aggregator app
    Stage 4
    (aggregator app
    disintermediated)

    Restaurant
    Resulting dynamics in the restaurant industry
    due to disintermediation
    Dynamics Effect on service quality

    Meals sold exclusively through delivery (Dark Kitchen) Chances of mismatch between promised and delivered
    service
    Face-to-Face contact between restaurant and diners Diminishing emotional quotient between service
    diminished provider and customer
    Ubiquity of meal quality across restaurants Diminishing customization options
    Easily available state-of-the-art kitchen equipment and Enhancement of hygiene and industry best practices
    staff trained to the corporate guidelines
    Bulk of actual cooking moved to downtown locations Diminished control over service delivery time
    from highstreet locations
    Operations and service are uniquely separated and Diminished control over service quality
    dislocated

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