.

""

.



.

.



:
75

 7 16 (25
)
50
60
(Technophobia ).


.
.
.
.
_

 .


.
) (Ethnomethodology

. :
(Social Subject & Individual
) Subjectivity ) (Intersubjective
.
-

) (Screen Digest
.
) (Ramaswami Harindranath, 2005
) (Global Audience
:
) (Media/cultural Imperialism

) (Diasporic Identities

 .

) (Liebes & Katz, 1993
)(Gillespie, 1995 )(Cross-Cultural

.
) (Gilroy, 2004 )(Multiculturalism

" " (War On
) Terror .

) (Transnational Culture


.
) (Ang, 2001
""

) (Self-confidence

) (Decentred
) (Incorporate
) (Homogenization .
" )" (Localization

- )(TV Star
)(Murdoch



.
"" ""
) (Liebes & Katz, 1993
( )(Kibbutzim
) "
".

(
)


.
.

.