HALATUJU PENGURUSAN SUKAN DI MALAYSIA

Prof. Madya Dr. Mohd Salleh Aman Universiti Malaya

Fokus Perbincangan
Kualiti seorang individu Anda memahami SUKAN dari perspektif apa? Halatuju Pendidikan dan wawasan negara Apa yang berlaku di luar negara? Apakah halatuju pengurusan sukan di Malaysia dalam konteks pendidikan?

Siapakah anda?
A ATTITUDE / SIKAP What do you think? Fikir What do you say? Cakap What do you do? Buat SKILLS / KEMAHIRAN Hard skills / Fizikal Soft skills / Insaniah KNOWLEDGE / PENGETAHUAN General / am Specific / khusus

KONSEP
Aktiviti Masa Lapang Sukan itu sama fungsinya dengan hobi dan kegemaran main bola petang-petang Dilakukan tidak mengikut jadual Satu Cara Hidup Aktiviti sukan dirancang Marathon Sukan diwajibkan jimnasium kesihatan dan kecantikan Aktiviti komuniti warga tua Sekolah sukan pendidikan berasaskan sukan Sukan sebagai hiburan

Marathon boom in Japan

3-C Cute, Charming, Cool

Ground Golf (Silver Age Group

Multi-sportsMulti-generationsMultiPrograms NPO Nippon Runners

h t t p : / / w w w. n i p p o n r u n n e r s . o r. j p / c l u b _ l i f e / c l u b _ l i f e 0 1 . h t m

2
Space Innovation of Sportainment

-9-

 : 2007
Pitching - Zone Batting - Zone

-10-

 : 2008
Kids Zone : Wyverns Tram

, CGV!
-11-

 : 2009
P R E M I U M Z O N E Barbeque-Zone Family - Zone Friendly- Zone

: 112
- 4 : 2ea / 5 : 4ea 6 : 4ea / 7 : 4ea 8 : 4ea 98.2%

: 262 - 4 38ea, 5 22ea

: 225
- 1 : 114 - 3 : 111

75.2%

67.7%

89.4%

68.8%

50.6%

49.4%

-12-

 : 2009
4P

Product ()

+
() ()
Place ()

+
Price ()

CRM

07
2.1 0.3 2.4

08
3.0 0.4 3.4

09
7.5 1.5 9.0

264%

+
Promotion ()

-13-

 : 2009
&

Food

3 1

11 &

-14-

Step . Sportainment 3.0

SK : Green Sportainment

()

80 SKW Fan

Tool

Concept : Green Sportainment

-15- 15 -

 : 2010

& LED

( )

SK Green Sportainment ,
-16-

Pendekatan
Tradisional Pengajaran teori dalam kelas Kaedah tradisi Berasaskan buku teks Teknologi Tinggi & IT Ada nilai teknologi memerlukan kepakaran Gabungan ilmu kejuruteraan dan teknologi maklumat Berasaskan keperluan industri Keperluan kerjaya

1. Profile of Sapporo Dome facilities

Sapporo Dome

Large-scale dome the fifth in Japan

Opening June,2001

Total construction cost 42.2 billion yen

Seoul

Compound area 305,230 Construction area 55,168 Total floor area 98,226 Tokyo Dome 4 floors above ground and 2 below ground Nagoya Dome

Osaka Dome Fukuoka Dome

Fixed seats Capacity

41,484 53,796

Garden of Sports the harmony of the nature and the city feature

2. History of Sapporo Dome to opening

Jul. 1992 Ran for host the 2002 FIFA World Cup Jan.1993 Selected as the candidate for the 2002 FIFA World Cup

Began construction plans of soccer-specific stadium Jan.1996 Decided to construct all-weather facility Tried to create effective utilization of versatile facility
May 1996 Selected as the host for the 2002 FIFA World Cup Korea/Japan Feb.1997 Conducted proposal competition about design technology Jun.1998 Construction starts May 2001 Completion of construction Jun.2nd, 2001 Opening

3. Using the mobile systems

4. A center for sports culture and industry

2002 FIFA World Cup Korea/Japan

Achievements in Sapporo Dome Jun.1 Germany - Saudi Arabia 32,218 Jun.3 Italy - Ecuador 31,081 Jun.7 Argentina - England 35,927

2004 Hokkaido Nippon-Ham Fighters was born

The place of Pacific League 2004 2005 2006 2007 2008 2009 Third class Fifth class The Japan championship The league championship Third class The league championship

2007 FIS NORDIC WORLD SKI CHAMPIONSHIPS

Achievements in Sapporo Dome Feb.22,23 opening ceremony and cross-country skiing

2008 FIA WORLD RALLY CHAMPIONSHIP ROUND 14

Achievements in Sapporo Dome Oct.30-Nov.2 Rally show , Super S.S.

OTHERS CONCERT, EXHIBITION etc.

Plan for Ansan Culture Complex Dome Establishment(Proposal)

Birds Eye View (Exemplification)

28

05. Plan to Activate the Dome

Concerts, Sports Events

Various baseball games Global concerts and sports events (K-1, PRIDE,UFC, X-game etc)

Exhibitions that will activate exchanges

Exhibition, fair

between countries and cities

Enhancement of cultural quality by opening exhibitions

Assembly

Large-scale gatherings such as political, religious events

Hotel, luxury shopping mall, etc

Soliciting hotel, luxury shopping mall, and/or off-course betting booth since the relevant law is amended.

29

New Waves in Sport Industry in Japan

(1) e-Sport & Unreal Sports (2) Sport Tourism (3) Comprehensive Sport Clubs (4) Naming Rights Business (5) Sport-related Schools & Colleges

e-Sport

Chinese Sports fans get information from internet Since 1998 Football Cup

Tahap & penglibatan

Rekreasi -Amatur Sukan keluarga, sekolah, komuniti Aktiviti kelab Antara zon, daerah, negeri Antara agensi Profesional - antarabangsa Profesional - sukan sebagai pekerjaan - sebagai atlet - sebagai jurulatih, etc Pertandingan di luar negara pengaruh kewangan, cuaca dan persekitaran Imej negara dan pengaruhnya kepada ekonomi

Performer / athlete

Working with performers / athlete

Science and health

Organization

School, college and university

Media

Business

Practical work

Jenis
Seragam dan terhad Sukan tradisi - Bola sepak - Bola tampar Kreatif dan pelbagai
Futsal Bola tampar pantai Berbagai sukan baru dicipta Tidak semesti untuk tujuan pertandingan - kesihatan - seni mempertahankan diri - industri, perniagaan - media, hiburan - komuniti wargatua, OKU

Personal fitness trainer

Martial arts centers

Fitness & recreation equipments

Sport Industry

Sport photography

Sport architecture

Sport Retail

Sport as entertainment

Leisure sport: Play ground

Childrens playgrounds, parks, theme parks

Leisure sport Senior citizens

Sport for Disabled

Sport Environment

Kemahiran
Berasaskan fizikal Sukan berasaskan kekuatan dan kemahiran fizikal Kemahiran bersepadu Sukan kini memerlukan kemahiran bersepadu - Dalam diri Jasmani, emosi, rohani, intelek - Hubungan fizikal peralatan, teknologi, kenderaan bermotor - Hubungan kemanusiaan kerja berpasukan, motivasi, pengurusan (promosi & pemasaran)

Sport

Nilai
Sosial & pendidikan Sukan untuk perpaduan Pembangunan diri melalui proses sosialisasi sukan Meningkat kemahiran fizikal - kemahiran permainan - kemahiran senaman Ekonomi & perniagaan Sukan sebagai suatu industri Produk pelancongan Industri pembuatan Acara Servis dalam sukan Sewaan kemudahan sukan Sukan dan hiburan

Global Sport Market Size Estimated 2007

In Billion USD

267 Billion USD

+4%

Trend

61

Global Sport Industry Is Growing

Sportbusiness.com (2008) The US will continue to account for the largest portion of sports revenue, heading $69.1 billion USD. Compared with $46.9 billion USD in Europe, Asia, Middle East and Africa. Asia Pacific: $19.4 billion USD Latin America: $3.9 billion USD Canada: $1.3 billion USD
62

Sport Industry
The impact of sport industry is increasing in Asia when the values of health, leisure sport, and mega sport events are more emphasized in this area.

63

Many top world Sports Champion come to China

F1

Golf

Many Chinese traditional sports rebirth

Wushu Master Association

Chinese dragon boat Champion

Pendidikan
Pendidikan Jasmani (asas)
Sains sukan (am) dan pengurusan (khusus)

Pengurusan acara; kemudahan; pasukan; risiko; sumber manusia; rekreasi; program kecergasan; pemasaran sukan; kewangan sukan; etc.

Kerajaan Malaysia / KPM

Pendidikan menyeluruh Falsafah Pendidikan Negara kearah melahirkan manusia yang SEIMBANG Jasmani Emosi Rohani Intelek
Usahasama & merit / kecemerlangan

Nissan Stadiumthen Yokohama Stadium Capacity: 70564seats Completion: March,1998 Total construction cost: \60 billion

Pengalaman negara lain

New Zealand Australia Singapore Thailand Indonesia Arab Saudi Amerika Syarikat

Kesimpulan
Cadangan / pandangan Mengekalkan sukan tradisi Penyesuaian kepada pengaruh globalisasi Nilai wang (jangan sampai ia menguasai matlamat sukan dalam pendidikan) Pengaruh teknologi dan media Sukan sebagai satu industri Rumusan
Gaya hidup pasif adalah musuh kepada pembangunan sukan negara Evolusi: sukan tidak lagi berasaskan fizikal pengaruh internet, e-sport sportainment Diharap halatuju sukan dalam kurikulum dan kokurikulum di Malaysia mengambilkira isuisu di atas.