ngha n giu sau 10 logo thng hiu ni ting

Nhiu ngi nhn thy logo ca LG, Amazon hay FedEx hng ngy m khng nhn ra nhng ngha ng sau chng.

D ngi ta tn nhiu giy mc bn v ngha ca logo LG, mt s ngi khc pht hin ra rng c mt khun mt pacman n giu ng sau logo ca hng ny. Pacman vn l mt tr chi in t rt ph bin Nht Bn v cc nc phng Ty trong thp nin 1980. Sc nh hng ca tr chi ny ln n ni tng c c mt "vn ha pacman" thi k .

Khi nhn logo ca ca hng sch trc tuyn ln nht th gii Amazon, ngi ta d dng ngh n mt ci ming ci thn thin. Tuy nhin, nu nhn k hn, mi tn chy t ch A n ch Z hm ti ca hng ca Amazon, khch hng c th tm thy mi th t A n Z.

Nhiu ngi nhn logo ca FedEx hng trm ln m khng nhn ra rng c mt mi tn c to ra bi hai ch ci E v X cui cng. Mi tn ng tc ca hng chuyn pht nhanh ny.

Logo ca cng ty phn mm ni ting th gii Sun Microsystems bao gm 4 ch Sun an xen nhau v c th c c khi nhn t mi hng. Cc chuyn gia nh gi y l v d tuyt vi v cc loi logo c tnh i xng.

Khi mi nhn logo ca hng kem hin c mt ti hn 30 quc gia trn th gii, khch hng ch thy hai ch ci B v R, vit tt cho thng hiu Baskin Robbins. Tuy nhin, sau ngi ta s nhn ra s 31 c nhn mnh bng mu hng v t m mun bit con s ny tng trng cho iu g. y l chiu qung co cho tng ca hng v vic bn 31 loi kem trong thng, mi ngy mt hng v khc nhau.

Hng truyn thng NBC s hu mt trong nhng logo ni ting nht trn th gii, bao gm hnh mt con cng ang xe rng ui, c nhn sang bn phi, biu l hm cng ty ny lun nhn v pha trc, khng phi pha sau.

Carrefour l tp on bn l hng u th gii. Do l mt cng ty ca Php, t Carrefour trong ting Php mang ngha "ng giao nhau". Logo ca hng bao gm ch C gia v 2 mi tn ch hai hng ngc chiu.

Five-Ten l mt hng ni ting chuyn sn xut giy th thao, c tr s ti M. Logo ny khin ngi ta khng th qun ci tn Five Ten, khi nhn t mt hng h s nhn thy con s 5 v nhn t hng khc th li nhn ra s 10.

Logo ca thng hiu socola Toblerone n giu hnh mt con gu trn hnh nh ni. Con gu ny l biu tng ca thnh ph Berne, Thy S, ni sn xut ra loi socola ni ting th gii ny.

Logo c o ca dch v thc phm trc tuyn Forkware mang hnh ci da (fork) qun trn nh mt dy mng (wire). Logo ny cng trng nh k hiu @, mang tnh cng ngh cao.

Hng xe Audi

Logo ca hng xe t tin ny l 4 vng trn an xen ln nhau, tng trng cho 4 cng ty ng vai tr ch cht trong hip hi lin minh xe hi vo nm 1932. 4 cng ty l DKW, Horch, Wanderer v Audi. Nh vy logo ny chng minh cho s t ho v qu kh ca hng xe Audi y nh? Gii ua xe cng thc 1

Thot nhn th y l mt ci logo v cng n gin nhng th nhn k xem. S 1 c kho lo lng vo gia ch F v hng mi tn biu tng cho tc x gi ca cc cuc ua. n gin m i vo lng ngi ch ny y! Tp on Unilever

Unilever l tn mt tp on thc phm, ung, m phm chm sc sc khe hng u th gii. Chnh v s a nng trong sn phm nn logo ca Unilever cng mun truyn ti mt thng ip tht a dng. Khng phi ngu nhin m ch U vit tt kia c to thnh bi nhiu hnh th, chng ci no ging ci no nh trong hnh u. Mi hnh u mang mt ngha ring c y: tri tim i din

cho tnh yu, s quan tm, chm sc v sc khe, con chim biu tng cho s t do, cy l mun ni s ha hp vi thin nhin trong tng sn phm, v.v Tip tc "soi" tht k vo cc logo no!

Hng my tnh IBM vi logo truyn thng rt thc dng, n gin, d hiu, logo ny c Paul Rand thit k vo nm 1972. Nhng vo nm 1981, c l thay i khng kh v mun bin ci logo tr nn x-tin hn, ch thn Paul Rand ci bin v cho ra i logo ph rt bt mt v gi m nh trn. IBM- I c cch pht m ging eye; ci mt, B c cch pht m ging bee con ong, th l IBM c mt logo rt vui nhn v bay bng sng to.

Trn y l hai logo ca hai t tp ch kh ni ting M, chuyn v mng hn nhn v gia nh l Families v Marriage. Khoan hy bn v ni dung cha ph hp vi tui ca teen mnh m hy nhn v khm phc kh nng thit k logo ca h: 3 ch I c bin tu thnh ng b, b m v mt a con (rt logic, rt ng vi tiu ch mi gia nh ch c t 1 n 2 con nh!). Cn 2 ch R trong t Marriage li quay sang nm tay, hn nhau chn cht y ht c du v ch r vy.

Forkwire l tn mt trang web giao n trc tuyn rt thng dng M, "fork" c ngha l ci da nhng logo ca hng li "bin o" ci da un theo ch @, mt biu tng kinh in ca ngn ng mng. ng l mt logo tht nh, nhn vo thi l bit ngay chc nng v cch thc lm n ca cng ty.

Ch cn gi chai Pepsi vo gng l s c dng s "b n" ny! Gii thng b n v kh hiu nht c l thuc v logo ca Pepsi. u tin bn hy kim ngay mt lon hoc chai Pepsi, soi hng ch Pepsi v trong gng bn s c c dng s b him t ch Pepsi ngc: 12939. Nu y l ngy thng nm theo cch vit ca ngi M th n s l ngy 9 thng 12 nm 1939 (m cng c th l 1839). Nhng dy s trn li tr nn v ngha nu nh so vi dng lch s ra i ca Pepsi.

Logo c ca Pepsi nh ny n! Nm 1898, trc ci kh hu nng nc ti bc Carolina, mt dc s tr tn l Bradham bt u th nghim ch to mt th nc gii kht mi toanh bt u t cc loi gia v, nc qu v sir V anh ta thnh cng, mt loi ung c tn l Pepsi-Cola ra i. u tun n c tn l Brads Drink ( ung ca Brad) v c thnh phn t ht cy c-la, vani v nc hng liu. Nm 1902, Bradham thnh lp cng ty v t chung tn ca cng ty v loi nc ung ca mnh l Pepsi Cola. Mt cch gii thch kh thuyt phc cho s hin din ca dng s l: Nm 1939, Bradham mun to mt logo mi d nh v sn phm ca mnh. Nhng sau bao thng suy ngh, ng vn khng chn c 1 ci no ph hp. Vo mt ngy ma ng tuyt ri New York, ng ang suy ngh v n, bc ra ban cng tm cht th gin. ng ly tay ghi ln ca s ngy hin ti, 12.9.39 (ngy 9 thng 12 nm 39, vit theo cch M). Sau khi bc vo phng v nhn ra ban cng, qua ca knh, ng thy nhng con s 12 9 39 hnh nh to nn 1 ch g . Bc li gn xem th ng thy l nguyn ch PEPSI do c cc con s mt bn kia ca ca s. Do ca s dnh y tuyt nn cc con s hin ra rt r v qua ca knh c nhn ra thnh ch PEPSI. Mt s trng hp kh tin v v cng bt ng, sau Bradham nghin cu v cho ra i logo Pepsi theo hnh th by gi. Chanel

Chanel, hng thi trang ni ting n t Paris, nhn hiu dnh cho nhng qu c tinh t. Nhc n Chanel ngi ta c th ngh ngay n nhng trang phc, ph kin nh ti xch hay nc hoa mang m cht lng mn v qu phi c trng ca nc Php. Logo ca Chanel l 2 ch C quay lng v lng vo nhau. Logo ny bt u xut hin vo nm 1952 trn l nc hoa Chanel No.5 v sau n tr nn ni ting khp th gii. c rt nhiu s l gii khc nhau v ngha ca biu tng ny. C gi thit cho rng y l hnh hai chic mng nga lng vo nhau theo nh bn phc tho vo nm 1886 ca ha s Mikhail Vrubel, gi thit khc th li coi biu tng hai ch lng vo nhau tng trng cho s thnh cng v may mn. Nhng gi thit hai ch C l vit tt ca t CoCo c coi l c c s nht. V ngi sng lp ra thng hiu ny l Gabrielle Bonheur Chanel. Khi cn l ca s mt qun caf nh ti Php, b thng ly ngh danh l CoCo, v sau ny khi tr thnh nh thit k ni ting, ngh danh ny c gn vi h ca b to nn mt thng hiu ni ting: CoCo Chanel. Lacoste

Lacoste c c th gii bit n vi biu tng ch c su nh mu xanh ca mnh. "Tiu s" ca ch c su ny cng kh th v. Ngi sng lp ra thng hiu Lacoste l Jean Rene Lacoste, mt vn ng vin tennis. Nm 1993, ng gy dng mt cng ty thi trang chuyn sn xut o cho mn th thao ny. Tuy vy logo ca hng khng h c lin quan g n tennis m li bt ngun t nickname ca ng: Alligator (c su). C ln mt trong nhng ngi bn ca ng v tng cho ng hnh mt con c su. V khi sng lp cng ty thi trang, Jean Rene Lacoste dng hnh ny lm biu tng cho nhn hiu ring ca mnh. Ch khng lu sau , biu tng ch c su nh ny c c th gii bit n. Herms

y l nhn hng thi trang xa x n mc n tr thnh mt trong nhng chun mc ca s ng cp v sang trng. Khi nghip vi vic sn xut nhng chic yn nga hon ho t nm 1837 do Thierry Hermes iu hnh. Ci tn Herms ni ting trn th gii t nhng nm 1879 khi con trai ca Thierry l Charles-Emile Hermes k tc s nghip ca cha. T lc y, h bt u m rng hot ng ca mnh sang lnh vc thi trang vi qun o v ph kin c ch tc bng da. Nm 1922, Herms bt u khng nh tn tui ca mnh bng nhng mu ti da u tin ca hng. T cho n nay, Herms vn lun l mt trong nhng thng hiu ng cp trong lng thi trang th gii. Nhng iu ny c th l gii phn no cho logo ca hng, l hnh mt qu ng sang trng ng trc c xe nga uy nghim, mt bc tranh tot ln ton b v qu tc v ng cp nh chnh thng hiu Herms vy. Versace

Nhn vo biu tng ca Versace, chng ta s lin tng ngay n mt nhn vt c qu trong thn thoi Hi Lp l Medusa (qu u rn). Theo nh trong thn thoi, Medusa c kh nng ha bt c ai nhn vo i mt cht ngi ca n. Gianni Versace sng tc ra biu tng ny vo nm 1978. ng l mt ngi tn th nhng hnh tng thn thoi c in v theo nh l gii ca mnh, biu tng ny lm tot ln c im ca nhn hiu Versace: s quyn r v hp dn cht ngi. KFC: Its Finger lickin' good" (V ngon trn tng ngn tay)

KFC l nhn hiu ca lot ca hng n nhanh c nh gi ni ting th hai trn th gii ch sau McDonalds. Thc ra cu slogan chuyn th sang ting Vit cha th hin c ht ca

KFC u. ngha ca slogan ny rt th v : khi n, ta c th "lim" hng v ca ming g rn trn cc u ngn tay thay v dng khn n lau tay. T ta c th cm nhn c hng v ca ming g rn mt cch chn thc nht. C th thy FKC rt thng minh khi s dng slogan ny v n khi gi c tr tng tng ca khch hng khi ngh n thng hiu g rn KFC. Nokia: Connecting people (Kt ni mi ngi)

Hn chng ta rt quen thuc vi cu khu hiu ca hng in thoi Nokia: Kt ni mi ngi. Cu khu hiu tuy ngn gn m thng minh ny tng trng cho tiu ch ca cng ty, l kt ni tt c mi ngi, gt b nhng ro cn, khong cch vi nhau. C th ni Nokia rt n lc thc hin s mnh ca mnh thng qua cu slogan ny bng cch khng ngng ch to ra nhng sn phm mi vi nhiu tnh nng, ng dng mi vi gi thnh hp l, ph hp vi mi tng lp khch hng. Nh m nhn hiu Nokia tr thnh biu tng thn thuc vi tt c mi ngi. Apple: "Think different" (Hy suy ngh khc bit)

Thng hiu Qu to cn d hn khng cn xa l vi chng ta, v khu hiu Think different c th coi l slogan ni nht trong lch s thng trm ca Apple: Vi Apple, ngi s dng c th cm nhn c s khc bit m cc sn phm ca thng hiu ny em li. Apple t tm cho mnh mt li i ring, khc bit hon ton so vi cc thng hiu khc t mu m cho n cc ng dng, phn mm cng nh cc tnh nng ca sn phm, kch thch tr t m, s ham mun khm ph ca ngi s dng. Apple tp trung xy dng mt thng hiu mnh da trn c s gi tr tinh thn tnh cm hn l gi tr cng nng, t dn dn c ch ng trong lng khch hng, gp phn to nn thnh cng ca thng hiu ny. Nike: Just do it! (C lm i)

C l chng ta d dng nhn thy biu tng ng cong mu vi slogan Just do it! ca hng th thao Nike. Slogan ny c hiu nh mt li khuyn khch hay thc y ngi ta hy tin v pha trc v c ra i vo nm 1970. Theo mt s gi thuyt th Nike thu mt s hng qung co thit k slogan cng logo cho cng ty. Tuy nhin Philip Hampson Knight (ngi sng lp v l ch tch ca Nike) khng cm thy hi long vi cc phng n m i tc a ra. Cui cng, khi nghe mt i tc a thm phng n "trnh by" na qua in thoi, Knight t ra tht vng, cp my v ni: Just do it!. Lc ny c l ng qu nn, c hin tng mun bung xui ri! Nhng cu ni y "thi " y li l mt tng tuyt vi gn lin vi Nike n tn by gi. Tuy nhin, cng c gi thuyt cho rng: Just do it l li mt bi ht kh thnh lc by gi. Nhng tht l bt ng, khu hiu ny ca cng ty c ngi M nng nhit n nhn. V slogan ny tr thnh mt trong nhng cu khu hiu hay nht mi thi i, em li danh ting cng nh li nhun khng l cho hng giy th thao huyn thoi. . MaxWell House - Good to the last drop! (Ngon n git cui cng)

y l khu hiu ca hng c ph ni ting M MaxWell House. c qua cu slogan ny, khng kh chng ta thy n hao hao slogan qung co ca nc mm Chinsu Thm ngon n git cui cng nh? Cu slogan ny ra i trong mt hon cnh tht tnh c: Chuyn k rng nm 1907, tng thng M lc by gi l Roosevelt ni ting l mt ngi thch ung c ph. Bit c iu ny, nh bun Joel Owley Cheek c tnh th hin ti ch bin ca ng ti hi ch vng Mashville, Tennessee, ni Tng thng s gh qua. Khi Roosevelt i ngang qua gian hng ca Joel, ngi c mi mt ly c ph bc khi thm lng. Giai thoi k rng, Roosevelt quay sang nhm ngi i cng v tuyn b: Good to the last drop! Cu ni v tnh khng ng m ra mt trang mi cng nh s ni ting cho nhn hiu c ph Maxwell House v tr thnh mt trong nhng slogan hay nht mi thi i. Hn 100 nm qua, hng MaxWell House khng ngng n lc, phn u mang hng v thm ngon v li cam kt cht lng ca hng lm va lng khch hng ca h. 2. De Beers Consolidated A diamond is forever! (Kim cng l vnh cu)

y l khu hiu tip th c ngnh qung co chn l mt trong top 10 slogan ca th k 20. Slogan ny c hng qung co N.W.Ayer to ra nm 1948 cho Cng ty kim cng De Beers Consolidated. A diamond is forever c khai thc t cu danh ngn Love is forever (Tnh yu l vnh cu) nhm m ch kim cng ca De Beers Consolidated ng ngha vi s bt dit, v do trang sc kim cng c coi l biu tng ca mt tnh yu vnh cu. Cho n ngy nay, kim cng vn tip tc nm gi sc m hoc n k diu, l mt biu tng bt dit ca tnh yu. Khng th ph nhn cu slogan ny gp phn kch thch mi ngi tiu th mnh kim cng, to nn ting tm cng nh ngun doanh thu khng nh cho De Beer Consolidated. 3. Burger King - Have it your way. (Thng thc theo cch ca bn)

Hng Burger King tng ng v tr th hai trn th trng bnh hamburger ti M, ch sau McDonalds. M u chin dch qung co ca mnh vi khu hiu Have it your way" vo nm 1974, gn nh y l mt li ch giu ca Burger King v cung cch lm vic theo phng thc "sn xut hng lot" hamburger ca McDonald's. i vi Burger King, n ung l mt ngh thut v ngi thng thc l mt ngh s, v vy hy thng thc theo cch ca bn. y c th coi l mt chin dch marketing thnh cng, gp phn cng c v tr s hai ca h. 4. Adidas Impossible is nothing (Khng c g l khng th)

Hng giy th thao Adidas c ra i vo nm 1949. Th thao chnh l mc tiu m Adidas hng ti. Vo nm 2004, Adidas thc hin chin dch qung co thng hiu ln nht trong vng su nm bng vic in cm t Impossible is nothing bn cnh nhn hiu ca mnh, cho rt nhiu vn ng vin ni ting ca mi thi i trong lng th thao trn khp th gii mang n trn trang phc hoc dng c ca h v gt hi thnh cng vang di. Chin dch marketing cng nh slogan ny ca Adidas khng ch em li nhng li ch thit thc cho ngi tiu dng, m qua , to tnh cm ca ngi dn vi Adidas. Mc tiu Khng c g l khng th nhm thc y phong tro th thao, khuyn khch mi ngi thuc mi la tui tham gia v tri nghim nim vui ca th thao. Vic qung b hnh tng ca cng ty mt cch hiu qu thng qua slogan Impossible is nothing v cc chin dch marketing cho thy Adidas khng ch tr thnh ngi dn u trn th trng v trang phc th thao m cn tr thnh nhn hiu c a chung nht. 5. Sony make.believe

Thng ip mi ny c Sony cng b nm 2009 nhm thng nht cc tng truyn thng ca Sony xuyn sut cc lnh vc in t, tr chi, phim truyn, m nhc, in thoi di ng v cc dch v qua mng. make.believe biu tng cho tinh thn sng to v ci tin khng ngng, ng thi tn vinh c hai lnh vc hot ng ca tp on Sony: ngnh in t v ngnh gii tr. believe tng trng cho l tng v cc tng ca Sony, bao gm kh nng suy ngh, s tng tng v m c; cn make nhn mnh n kh nng ca tp on trong vic bin cc tng thnh hin thc. Du chm (.) nm gia make v believe l s giao thoa gia tng v hin thc, l ni m cm hng gp g sng to v sng to gp g thc t. Du chm tng trng cho vai tr ca Sony trong vic "kt ni" cc tng thnh hin thc. C th ni make.believe l s kt hp gia gic m v hin thc, gia nh thit k v cc k s, gia phn cng v phn mm, gia in t v gii tr, gia Sony v ngi tiu dng.

3. Google:

Ban u, Google cha mang tn google nh gi u. Thay vo , tn

gc ca g khng l tm kim l googol c. iu ny chnh l thut ton ch s 10 m 100 (s 1 v 100 s 0 ng sau), nhm m t kh nng p ng nhu cu tm kim thng tin v tn ca ngi dng trn ton th gii.

Tuy nhin, khi b i Sergey Brin v Larry Page trnh by d n vi nh u t, h vit nhm tm sc di ci tn Google. Ngoi ra, ng trm cng tht bi trong vic mua li tn min Googol.com nn phi la chn Google thay th. Cng kh hay ho y teen nh?

4. Yahoo:

Thng xuyn s dng Yahoo! Messenger nhng bao gi bn tm hiu

v ngun gc tn gi Yahoo cha? y l tn vit tt ca cm t "Yet Another Hierarchical Officious Oracle" c hiu nh danh mc tm kim trc tuyn, trong "hierarchical" (phn cp) cho bit c s d liu ca Yahoo c sp xp theo lp, "oracle" c ngha l ngun gc ca s tht v tr khn, cn "officious" m t nhiu nhn vin vn phng tra cu Yahoo trong gi lm vic.

Nm 1994, hai nh ng sng lp David Filo v Jerry Yang quyt nh la chn tn gi trn sau khi mit mi tra cu t in v thy rng Yahoo cng rt d nh, d c.

5. Intel:

Thu trc, hai "cha " Gordon Moore v Bob Noyce mun t tn thnh

tu ca h l "Moore Noyce". ng tic, tn gi ny c ng k thng hiu bi mt khch sn nn h phi chuyn sang phng n khc. Cui cng, ci tn Intel (vit tt ca INTegrated Electronic) tn ti n ngy nay.

6. HP:

n gin, HP l tn vit tt ca b i sng lp, Bill Hewlett v Dave Packard.

Tuy nhin, ban u xc nh nn chn thng hiu no gia Hewlett-Packard v Packard-Hewlett th hai ngi phi tung ng xu nha!

7. Asus:

Asus l mt trong nhng thng hiu sn xut my tnh v cc linh kin

phn cng rt ni ting phi khng no. Nhng ngun gc tn gi ca h li kh hi hc !

Tn gc ca Asus l Pegasus - mt loi nga c cnh trong thn thoi Hy Lp. Nhng ban lnh o lo ngi rng ch P ng qu su trong bng ch ci ABC nn thng hiu c nguy c chm nghm. Gii php hp l l phi a thng hiu ca h ln u tin, nhm c ch hn trong thng v lm n. Cui cng, Peg c ct phng i v ch cn li Asus ng sau.

8. Cisco:

Cisco l tn vit tt ca thnh ph San Francisco, ni t tr s ca tp

on cng ngh h thng ny. Ngoi ra, trong logo ca Cisco cn bao gm biu tng cy cu Cng Vng (Golden Gate) cng rt ni ting ti San Francisco nh.

9. Red Hat:

Nu quan tm h iu hnh m ngun m th hn bn rt quen thuc

ci tn Red Hat. Chuyn rng nh sng lp Marc Ewing c ng ni tng mt chic m v sau y bn b thng gi cu l "chng trai m ". Tuy nhin, trong thi gian pht trin bn th nghim nn tng ca mnh, chic m v tnh b mt. iu y tr thnh l do ci tn Red Hat Linux xut hin: Ai nhn thy m u xin tr li nh!

10. Hotmail:

Tham vng ca nh sng lp Jack Smith l mun xy dng mt sn

phm c th truy cp mi lc mi ni vi bt k my tnh no trn th gii. Vy nn sau khi nghin cu y mi h s, ng quyt nh chn d n kinh doanh v dch v mail ca Sabeer Bhatia.

Jack Smith lc li t in nhm tm kim mt ci tn tht p c kt thc bng ui "mail" v Hotmail c la chn. Tn gi ny cng bao gm cc k t html bn trong (HoTMaiL) v y l ngn ng lp trnh dng xy dng cc trang web