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2. Agnus, H. (2002): Bancassurance - knowing and growing with your customers, Pricewaterhouse
Coopers, Cover Nore J.

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Relations Quarterly.

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Technology and Growth, John Willey & Sons, Ltd., Baffins Lane, Chiche- ster, England.

15. Davies, A.(1995):The Strategic Role of Marketing, McGraw-Hill Book Company, London.

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19. Jobber. D, (1995): Principles and Practice of Marketing, McGraw-Hill Book Company,
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21. , .( 1997): ,, .

22. Kotler, P. (2001): Marketing Decision Making: A Model Building Aproach, Holt, New York.

122


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28. Pickton D., Broderick A(2001): Integrated Marketing Communications, Prentice Hall,
London.

29. Pringle, Starr, McCavitt, (1999): Electronic Media Management, Focal Press, Boston.

30.

31. , 11.8.2005.

32. Rose, P. Hudgins, S. (2005),: , , .

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35. Somary F. -Bankopolitik, Tubingen, 1934., ., . ., . -

, , , 2003.

36. Stijn C, (2002) Benefits and Costs of Integrated Financial Services Provisions in Developing
Countries, University of Amsterdam and CFPR.

37. Shimp, T.(2000).: Advertising, Promotion and Supplemental Aspects of Integrated Marketing
Communications, The Dryden Press, Fort Worth.

38. Swiss Re, (2002): Bancassurance developments in Asia - shifting into a higher gear, Sigma.

39. , . (1997): , , .

40. , .(2001): , Bridge Company, .

41. , .(2002): , , .

42. Canalis, .(1997) :Universal Banking, Claredon Press, Oxford.

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44 . . . (2009): , .

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