PURPOSIVE
extraordinary way.
COMMUNICATION
COMMUNICATE
It came from the Greek word
“communicare” which means “to share”.
(5) ELEMENTS OF COMMUNICATION
1) INPUT - it has an intention to communicate
with another person.
2) SENDER – the one who initiate the
communication; encodes the ideas by words
or voice.
3) RECEIVER – the target of the
communication; decodes the idea.
4) CHANNEL – material or medium used. It
consists of air (acoustic communication)
and/or paper or other writing materials
(written communication).
5) FEEDBACK – passed on a message either
verbally or not to obtain a certain desired
response or reaction.
- completes the communication or
communicating process.
ex. spoken, nodding of the head, facial expressions
(5) LEVELS OF COMMUNICATION
1) PHATIC COMMUNICATION
 (lowest level) using conventional messages
to establish rapport, to break the ice, and/or to
end a conversation.
ex: hug, kiss, shake hands, face one another
2) FACTUAL COMMUNICATION
 using events, making observations
 sharing knowledge, sharing information,
sharing your biography
 offering knowledge to others (small talk,
chitchat)
3) EVALUATE COMMUNICATION
- judging; putting value
 offering opinions, ideas, judgements to
others. Risky business because odds are that
others will reciprocate with their own
evaluations which may be different from
yours.
 people who used this must be prepared for
eventual conflict.
4) GUT-LEVEL COMMUNICATION
 involves sharing of emotions and feelings
with another person.
 sharing our very essence when we allow
others to know our heart; risky business, too.
5) PEAK COMMUNICATION
 coming together with another in an
 This is also called “communal-level
communication”
 sharing the same exact emotion with the same
level of intensity.
(7) FORMS OF COMMUNICATION BARRIERS
- or interference
1) CHANNEL NOISE – refers to any kind of
physical noise that interferes with the fidelity
of the message transmission.
2) SEMANTIC NOISE – if the message is not
exactly received as it was delivered, often the
problem comes from the source of
communication.
ex: misinterpret of words
3) DEFENSIVE DISTORTIONS – major
barrier to mutual interpersonal
communication comprising of the people’s
tendency to judge, evaluate, approve or
disapprove the statement of the other person.
4) SELECTIVE ATTENTION – people who
expose themselves primarily to
communications they like.
ex: a person is much more interested in love topics
more than a history topic
5) SELECTIVE PERCEPTION – once exposed
to communication, people tend to interpret it
so as to coincidence with their own
preconceptions.
 go for biases
 comes to their own beliefs, attitudes, and
background
6) SELECTIVE RETENTION – even if they
understand what is being communicated,
people tend to remember only what they want
to remember.
 retained only what you are interested in
7) GRAPEVINE/RUMOR – a communication
barrier characterized by false information or
hearsays.
(6) FUNCTIONS OF COMMUNICATION
1) REFERENTIAL OR INFORMATIVE
FUNCTION – corresponds to the message
that describes a situation, object, or mental
state through descriptive statements.
 not based on opinion
2) EXPRESSIVE OR EMOTIVE FUNCTION
 signifies how the sender’s expressions can
affect the receiver.
3) CONATIVE FUNCTION – engaged the
receiver to a direct action.
 4) POETIC FUNCTION – focuses on the code 4C’s MODEL OF EFFECTIVE
used as the operative function in message COMMUNICATION
such as in the use of slogans. 1) COMPREHENSION
ex: BDO’s slogan: “We find ways.”  understanding the message
5) PHATIC FUNCTION – signifies language  accuracy and clarification
for the sake of interaction. 2) CONNECTION
ex: “Hi! Kumusta ka na?”  the message elicits reaction from the
6) META-LINGUAL/META-LINGUISTIC audience
OR REFLEXIVE FUNCTION – refers to the 3) CREDIBILITY
use of language as code to discuss or describe  audience needs to believe what you are
itself. saying
 refers to how a specific word composed 4) CONTAGIOUSNESS
ex: SNOW is a four-letter word.  message is so impactful that it is spread
around and talked about
(3) MODELS OF COMMUNICATION
1) LINEAR MODEL OF COMMUNICATION
 simple one-way communication model. The
message flows in a straight line from sender to the
receiver. There is no concept of feedback, the only task GOALS OF
that a receiver does here is to receive the message. COMMUNICATION
2) INTERACTIVE MODEL
 communication may only be completed if it’s
a two-way process. This model posits that the speaker
or sender of the message also listens to the feedback
given by the receiver or listener.
SELF-PRESENTATION
ex: a person listens while the other one is
GOALS
speaking, he won’t be able to talk until the other one is
projection or how one wants to be
done talking.
perceived.
3) TRANSACTIONAL MODEL
 indicates that communicators can both send
and receive messages simultaneously.
 communication is a dynamic process which
changes over time. RELATIONAL GOALS
 each person in the communication process how relationship is developed,
reacts depending on factors such as their background, maintained or terminated.
prior experiences, attitudes, cultural beliefs and self-
esteem.
ex: while the teacher is discussing, the students
can nod their head or react using their facial
expressions while talking. INSTRUMENTAL GOALS
compliance and understanding are gained
in communication, including managing
COMMUNICATION conflicts and achieving reciprocity.
ETHICS

TRUTHFULNESS & FAIRNESS

HONESTY impartiality and balance.
accuracy of language and facts.

INTEGRITY
moral responsibility of the
communication.
doing something good even
without someone is looking.
RESPECT
courtesy and goodwill.
RESPONSIBILITY
accountable to one’s
actions and words.
 1) COMMUNICATING
CRITERIA IN ASSESSING COMMUNICATION - conveying information
COMPETENCE 2) CAUSE-SUPPORT
1) ADAPTABILITY - solving societal problems
- flexibility to make adjustment 3) COMPETITIVE
2) CONVERSATIONAL INVOLVEMENT - judging in social media contests
- interaction through verbal and nonverbal 4) COMMUNICATION RESEARCH
gestures - venue for polls and research
3) CONVERSATION MANAGEMENT 5) CONNECTING OTHERS
- control and regulate COM in changing - based on shared interests
moods or topics 6) CLIENT SERVICE
4) EMPATHY - online selling or complaints
- ability to put yourself in someone’s shoes 7) COMMUNITY SERVICE
5) EFFECTIVENESS - build communities without third party
- achieve the objectives platform
6) APPROPRIATENESS ex of third-party platform: trivago. klook
- meet the expectation in any
communication situation (7) FUNCTIONS OF SOCIAL MEDIA
1) IDENTITY
- personal infos (age, gender…)
2) CONVERSATION
COMMUNICATION - updates
3) SHARING
- exchange. distribute, receive
4) PRESENCE
- appearing active
5) RELATIONSHIP
GLOBALIZATION - connect with friends and family
6) REPUTATION
- level of trust through image
- how are you known in the social media?
- are you a selfie queen…
LANGUAGE 7) GROUPS
it can make our communication with - formed communities
other countries much easier and faster. - group of people who has the same interest
that you have

(7) CHARACTERISTICS OF SOCIAL MEDIA

DIGITAL DIVIDE 1) QUALITY – high variance
- the rich countries can produce much 2) REACH – multiple points
innovative machines/technology than poor countries. 3) FREQUENCY – not determined
4) ACCESS – available to public at little costs
ICT - everybody or anybody can access it with
Information Computer Technology no cost at all
5) USABILITY – moderate skills
(3) CHARACTERISTICS OF ICT - does not actually need skill
1) INTERACTIVITY 6) IMMEDIACY – instantaneous
2) DE-MASSIFICATION - whenever you are as long as you have
3) ASYNCHRONITY internet connection, you can browse
7) PERMANENCE – can be altered by editing
SOCIAL MEDIA AND ITS APPLICATION
- refers to the web-based and mobile (10) PROPER USES OF SOCIAL MEDIA
communication application that let people interact 1) KNOW YOUR INTENTIONS
with each other.  know your purpose in using social media
 “think before you click”
USES OF SOCIAL MEDIA – 7C’s
  a person is already building up his/her
reputation
sign of maturity:
when you can control and restraint yourself
2) BE YOUR AUTHENTIC SELF
 be yourself
 show what you really are
3) IF YOU TWEET, BE KIND
4) OFFER RANDOM TWEETS OF
KINDNESS
 commenting compliments can boost
someone’s confidence and self-esteem
5) EXPERIENCE NOW, SHARE LATER
 enjoy the moment while you’re at it
 take a picture but don’t post it immediately
6) BE ACTIVE, NOT REACTIVE
 be active – be proactive
7) RESPOND WITH FULL ATTENTION
 depends on how many persons are you
chatting up with
8) USE MOBILE SOCIAL MEDIA
SPARINGLY – pakonti-konti
9) PRACTICE LETTING GO
10) ENJOY SOCIAL MEDIA

(January 15, 2019)

NONVERBAL COMMUNICATION
“You’d better smile when you say that, Pilgrim!”
ex: eye contacts, gestures, eye-rolls

VERBAL – it involves the use of words – either

written or oral.