The Netizen Impact To MT

Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
The Netizen Impact to Mt. Balagbag as tourist destination; the impact of

travel vlog
A Thesis
Submitted to the Faculty of
In Partial Fulfillment of the Requirements for the

Degree of Click or tap here to enter Your Course
Submitted by:
Christine Mae Esmilla

Mariz Garcillano
Hannah Eunice Tiaga
Vera Selina V. Umbao
Prof. Chadel Cabrera

Research Group’s Adviser
Submitted to:
Michael Joseph Rico

Research Course Facilitator
December 2022
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CERTIFICATE OF ORIGINALITY
We hereby attest to the originality of this research and have cited properly
all the references used. We further commit that this research paper's intellectual
content is the product of our work, even though we may have received
assistance from others on style, presentation, and language expression. We shall
use appropriate citations in referencing other works from various sources.
We certify that we understand what plagiarism is and accept the

consequences of any plagiarized work submitted by us, singly or as part of a
group.
We certify that the research study has undergone checking for plagiarism.
Researchers,

Mariz Garcillano
Hannah Eunice Tiaga
Attested by:

Prof. Michael Joseph

Rico
Date: December 11, 2022
“TURNITIN” SCORES
Proposal Defense_______% Final Oral Defense _______%
Scanned by the Research and Publication Office
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CERTIFICATE OF EDITING
This is to certify that I have edited this thesis, entitled The Netizen Impact
to Mt. Balagbag as tourist destination; the impact of travel vlog .
prepared by:

Mariz Garcillano
Hannah Eunice Tiaga
and have found it to be thorough and acceptable with respect to grammar

and composition.

Signature over printed name
Designation: _____________________
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APPROVAL SHEET
This thesis THE NETIZEN IMPACT TO MT. BALAGBAG AS TOURIST

DESTINATION; THE IMPACT OF TRAVEL VLOG was presented orally and
submitted by:
Christine Mae Esmilla Vera Selina V. Umbao

Mariz Garcillano Hannah Eunice Tiaga
has been approved and accepted as partial fulfillment of the requirements

for the degree of Bachelor of Science in Tourism Management.

Prof. Michael Joseph Rico

APPROVED
COMMITTEE ON ORAL EXAMINATION:
Chairman
Panel Member Panel Member
Dean: Prof. Ramrel Anonuevo
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ACKNOWLEDGEMENTS
The researchers would want to expand their most profound appreciation and
sincerest gratitude because this paper and the research behind it would not have been
possible without the exceptional support, provided their advice, and offered help in
making this research work successful.
To Prof. Ramrel Anonuevo, the dean, who allowed the researchers to conduct
their study and made it possible.
To Prof. Michael Joseph Rico and Prof. Chadel Cabrera, the researchers’ thesis
teacher and research adviser, for the opportunity that they provided as part of their
boundless concern, motivation, and motivation so the researcher could complete the
study. The countless times where they gave notice to the researchers’ hardships and
attempted to battle their struggles next to each other.
To the members of the research committee, for their remarks and suggestions for
the improvement of the study; Without their help and devoted involvement in each
progression throughout the process, this paper couldn’t ever have been achieved.
To the researcher’s parents and family, for their untiring love, motivation,
understanding and financial support extended to them, the researchers. This journey
would not have been conceivable without their help.
To the Almighty God, the wellspring of everything, the One who He put
confidence amid their need, who made everything possible, and the One who provided
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the needed strength and insight for the researchers to complete this paper. He had given
the researchers various opportunities to learn and to be better people in their viewpoint.
Glory be to God!
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ABSTRACT
This study explored the netizens Impact to Mt. Balagbag as tourist destination; the
impact of travel vlog. Informants of the study we conduct a google form survey it was
seen as the modern way to promote the tourist destinations in this technology era. The
researcher looked into interested netizens’ impact toward travel vlogging as a marketing
strategy to Mt. Balagbag. The results of the study revealed that travel vlogging is
effective because it is affordable for advertising, has entertaining video content, and
lastly, very motivating to travel the tourist destination being featured.
Key Concepts: Tourists. Mt. Balagbag. Travel Vlogging. Marketing Strategy
TABLE OF CONTENTS
PAGE
Title Page
Certificate of Originality
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Certificate of Editing
Approval Sheet
Acknowledgments
Abstract
Table of Contents
List of Tables
List of Figures
Chapter 1: INTRODUCTION, REVIEW OF RELATED LITERATURE,

AND THE PROBLEM
Introduction
Review of Related Literature
Theoretical Framework / Conceptual Framework
Research Paradigm
Statement of the Problem
Hypothesis
Scope and Delimitation of the Study
Significance of the Study
Definition of Terms
Chapter 2: METHODOLOGY
Research Design
Research Locale
Respondents/Participants of the Study
Sampling Design
Instrumentation
Validation of the Instrument
Data Gathering Procedure
Ethical Considerations
Statistical Treatment of the Data
Chapter 3: RESULT, ANALYSIS, AND DISCUSSION
Topic for Research Problem 1
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Chapter 4: SUMMARY OF FINDINGS, CONCLUSIONS, AND

RECOMMENDATIONS
Summary of Findings
Conclusions
Recommendations
Other Recommendations
References
Appendices
A – Letter of Permission to School Head or Office
B – Letter to Respondents
C – Letter to Expert Validator/s of Survey Questionnaire/s
D – Research Instrument Validation Sheet
E – Instruments/Survey Questionnaire/s
F – Computation of Sample Size (Optional)
G – Raw Data
H – Formula with Sample Computation of Statistics Used
Curriculum Vitae
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LIST OF TABLES
TABLE
TITLE PAGE
NO.
1 Number of Informants of the Study
2 Awareness of Tourists to Travel Vlogging
3 Effects of Travel Vlog to Tourists’ Perception to Mt.

Balagbag
4 Effectiveness of Travel Vlogging as a Marketing Strategy to
Tourism
5 Effectiveness of Travel Vlog as a Marketing Strategy to Mt.
Balagbag as Perceived by the Tourists
LIST OF FIGURES
FIGURE
TITLE PAGE
NO.
1 Paradigm of the Study
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Chapter 1
INTRODUCTION, REVIEW OF RELATED LITERATURE,
AND THE PROBLEM
To further explain and understand the complex whole of this research, this
chapter explains, analyzes, and elaborate the introduction and its problem, different
related literature and studies relevant to this research.
Introduction
I. Introduction
Perhaps one of the biggest trends today is vlogging; a mix of the words ‘blog’
and ‘video’. With the immense popularity of social media (especially YouTube), there
are millions of vloggers across the world (Li, et al., 2022). Vlogging is a way for
someone to share their life with their audience as well as create memories. A
popular type of vlog is the travel vlog. The researchers intend to explain why travel
vlogs are so popular and their impact on their audience.
Video content is very popular on the internet these days. People love to watch
YouTube videos (Khabab, 2022). Especially during the pandemic, it became a stress
reliever and leisure activity for viewers and creators. When it comes to video
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content, the second most popular content on vlogging is travel vlogs. The reason of
that is the charm of traveling. It’s almost like they get to be a part of the trip when
watching travel vlogs.
Travel Vlogs are supposed to build trust in destination and effectively promote
destination image. It became an effective way for many hospitality and tourism
businesses to interact with their target market (Chakravarty, et al., 2022). Today,
industry cannot be trusted without the opinion of travel vlogs whose primary function
is to advertise and promote the destination and the product. In recent years, vlogs
have become one of the most used tools by tourists to get general and tourist
information, such as things to do in destinations, sights not to be missed or what the
interior of a hotel looks like. Vlogs are more visual, so they are helpful for tourists.
Visualize your future travel (Chakravarty, et al., 2022).
In the hospitality and tourism industry, products are the “services” which is
intangible. Because of this, service marketers do not have the opportunity to
showcase the physical features of their product. We can't tell the tourists “Try before
you buy".
Vloggers enjoy sharing their experiences with friends and people in real time.
Vlog content is perceived as more reliable and trustworthy than video content
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published by a company (Gonzales, 2021). That's why more and more potential
tourists are turning to vlogs as a source of information when deciding which hotels,
airlines, or restaurants to go to or where to go on vacation. it is more visual and user-
friendly for obtaining travel information and making decisions, vlogging is an
important tool that tourism marketers should consider when choosing a marketing
strategy and promoting places, products, and attractions.
This study explains why vlogs have a huge impact on local tourism and how
the effectiveness of using a Travel vlog as a tool of promotion in tourism. Travel
vlogs have become a powerful medium for destinations to tell their stories and build
good relationships with potential visitors. Vlogs combine typing, video, images, and
audio. They are like fictional stories full of experiences that give the public a glimpse
of what the experience of visiting a destination would be like. Interpretations of
these experiences are becoming increasingly popular through social platforms.
People can share vlog posts with family and friends to interact and network with
potential visitors who can turn them into new destination visitors.
The Mountain of Balagbag is in Sittio Balagbag in The City of San Jose Del Monte
Bulacan and is part of Sierra Madre. The tail of balagbag is within the border of San
Jose Del Monte and Rodriguez Rizal. This is a Private property of Arthur Robes
previous Mayor and Governor of the city. Coming from the word Balagbag it was
named because it is place across two more mountain Maranat and Mt lubog. So, this
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is also a great place for long hike because you can go one mountain after another. At
the beginning of the trail you will have to pay 20 pesos as environmental charge
during weekdays and 50 pesos during weekend at the barangay of Sittio Balagbag
and along the way before you reach the summit or the helipad you will have to pay
10 pesos to the guards of the private owner this fund is use for the salary of the
guard and development of the summit itself.
Mt. Balagbag is a beginner-friendly mountain located in Sitio Balagbag,
Rodriguez, Rizal. It offers hikers, mountaineers, and mountain bikers a wonderful
view of the central business district of Ortigas Center and Makati City skyscrapers.
Mt. Balagbag has a height of 777 meters above sea level or 2549 feet. Since it is
very close to the National Capital Region, Mt. Balagbag became a favorite weekend
hiking destination among Manilenos and Rizalenos. In addition, it is just one hour
and thirty minutes away from the busy metropolitan city.
Mt. Balagbag is a portion of the Sierra Madre Mountain range which is the longest
mountain range in the Philippines. According to its history, Mt. Balagbag has been a
shooting location in the year 2018 for the Filipino historical epic film movie named
Goyo: Ang Batang Heneral. In the past years it had a forested section but today Mt.
Balagbag is now barren land. Also, there are security concerns regarding hiking this
mountain because of theft incident reports in the year 2014 and 2017. Nevertheless,
this mountain continues to attract thousands of visitors every year coming from the
different provinces nearby.
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II. Background of the Study
They say vlogging can advance the travel industry particularly for the travel
industry advertising (Abad and Borbon, 2021). Certain individuals will often go in a
spot since they watch a renowned vlogger that went to that spot. A spot can be
visited assuming an individual leads a video vlog in that spot. Travel vlogging is
acquiring notoriety and concentrating on the act of movement vlogging can give bits
of knowledge into vacationer conduct, correspondence, and the board (Abad and
Borbon, 2021). The idea of training was taken on as the hypothetical base and the
logical system. The discoveries proposed that movement vlogging is a training pack
built by four consecutive works on: planning, shooting, altering, and posting.
Through a cooperative relationship, the four practices accomplish the
common implications of self-idea articulations, a feeling of documentation and
custom, and joys in vlogging influences vacationer encounters; it makes a self-other
separation, intervenes the encounters of 'oneself', and conservatives the encounters
of the 'others. Such effects differ across the elements of movement stages,
materiality, and commitment. Hypothetically, the review offers new bits of knowledge
into the act of vlogging and the formation of sightseeing video vlog content;
practically, understandings and suggestions for quality encounters of vlogger
vacationers are tended to (Abad and Borbon, 2021).
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Travel vloggers show their encounters through their recordings, permitting
their crowd to see their encounters making a trip to another objective. Video vlogs
are a significant type of client created content which can contact a wide crowd on the
web; they offer visuals and voyages through explicit destinations rather than a
composed survey or critique (Irfan, et al., 2022). Because of their huge promoting
potential, sightseeing video vlogs have gotten developing consideration from
cordiality and the travel industry researchers. As of late, analysts began to analyze
the impact of touring video vlogs on individuals' independent direction. Accordingly,
the surmising that educational and appealing sightseeing video vlogs can help
crowds in the dynamic cycle can be made albeit the fundamental component stays
hazy (Irfan, et al., 2022). Contrasted with their "progenitors" (for example Television
programs), touring video vlogs are interesting in the way that crowds draw in with
them because of its convincing substance and sharable nature. Even though crowds
are regularly associated with sightseeing video vlogs through remarking and sharing,
the significant job of crowds' commitment conduct in touring video vlogs remains
understudied.
Most importantly, data obtaining would incite crowds' mental reverberation
because through procuring data, crowds acquired qualities, convictions, and
information conveyed by touring video vlogs. Past examinations distinguished data
obtaining as a huge driver of commitment conduct in various exploration fields (Irfan,
et al., 2022). Subsequently, with regards to sightseeing video vlogs, it is suggested
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that crowds are bound to participate in a touring video vlog when they can acquire
abundant and valuable travel-related data. Notwithstanding data securing, source
validity, the aptitude or dependability saw by individual crowd as the probability of
the representative to give trustworthy data.
With regards to the current review, travel vloggers by a similar token, could
assume the part of "articulators" or "miniature endorsers" in impacting crowds’
practices (Sizan, et al., 2022). Earlier examinations have exhibited that source
validity is a fundamental element that decreases crowds' doubt of fragmented or
manipulative data and use crowds' cooperation in vlog-intervened correspondence
test review, they likewise observed that vloggers validity emphatically improves the
crowd's commitment in emergency correspondence. Consequently, with regards to
touring video vlogs, we contended that the validity of movement vloggers will
essentially impact their crowds' commitment conduct, to such an extent that the
more solid a vlogger is seen, the almost certain the crowds would additionally draw
in with the sightseeing video vlog, as well as the other way around.
The motivation behind the review is to inspect how video vlogs impact
voyagers' dynamic interaction and their inclinations for a movement objective. In
particular, it looked to; (1) depict the segment profile of the respondents as far as
age, and sex just as their psychographic profile as far as recurrence of movement,
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partner in crime, and techniques for gathering travel data, and justification behind
movement more often than not; (2) decide the degree of how respondents are
affected by movement vloggers in dynamic cycle as far as mental necessities, saw
data validity, data search and buy choice; (3) decide the level of how respondents
are impacted by movement vloggers in picking an objective to visit as far as
utilitarian qualities, passionate and epistemic qualities, restrictive qualities, and
social qualities; (4) distinguish the critical contrast of the respondents' reactions to
travel vloggers' impact in dynamic interaction and objective decision when
assembled by their segment and psychographic profiles and; (5) test the huge
connection between the impact of movement vloggers' in dynamic interaction and
objective decision. At long last, the review looks to foster objective showcasing
model with the impact of movement vloggers.
Review of Related Literature
Vlogging is an online “video log” that is like a blog or online video journal
where individuals record, edit, and upload a video about their lives (Sanchez, 2022).
Vlogs are as unique as the creators who make them. Still, there are a few categories
many vlogs fall into. First are the update videos where vloggers share what
happened that day, week, or another period. Another popular format is a vlog with a
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distinct niche focus of the individual. They might focus on fashion, skateboarding, or
makeup and vlog about that one topic in their life as a primary focus. Another major
focus is a vlog dedicated to a journey where a vlogger is bringing along the audience
to discover something or overcome a challenge in their life (Sanchez, 2022).
The word vlog is short for “video log” or “video blogging” which gives a hint as
to what came before the vlog: blogging. The blog (or weblog) had come six years
before the first vlog in 1994 as individuals began to use the internet to chronical their
lives, learnings, and findings of the interesting things they found online. In the
beginning, blogs were limited to those who knew how to build and modify static
HTML websites slowing the number of blogs produced. It wasn’t until 1999 that easy
HTML text editors (notably Open Diary, Live Journal, and Blogger) were launched
that blogs proliferated. Another part of what makes vlogs unique is the first-person
storytelling style that comes from the narrator also being the main camera operator.
Before the internet was publicly available to upload videos, there were individuals
shooting in this hand-held, first-person shooting that in the early 1980s (Sanchez,
2022).
Spreading Awareness
Travel video blogs are remembered to have formed objective believability and
successfully fortified an apparent objective picture. Feelings, surveys, and a live
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excursion make a similar encounter that urges the craving to visit an area. The
utilization of Internet has been prevalent in the Travel Industry and the movement
powerhouses has turned into an effective way for some Hospitality and Tourism
organizations to draw in with their objective market and to make memorability.
Today, the business can't be solid without the assessment of travel video blogs
which assumes a significant part in the advancement of objections. A video blog is a
film recording about a singular's life and as the term means, it is a video diary which
records one's contemplations, suppositions, and encounters for web distribution.
Online video content has been extremely amazing in the movement and friendliness
market as of late. Individuals appreciate watching YouTube recordings prior to going
out traveling to accumulate general input, evaluations; however most importantly,
they appreciate tuning in and watching to genuine stories and associating with
makers (“Online Video Platforms,” 2022).
Tool of promotion
Supposedly, travel vlogs have helped to establish the authenticity of a
destination and strengthened its reputation. A lifelike experience is created with
opinions, reviews, and a live trip, that piques one's interest in visiting a place. Inputs
from travel vlogs might be used to promote destinations. Travel vlogs are claimed to
have altered the way people perceive travel vloggers in terms of information that is
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believed to be reliable. Vloggers had a major impact on people’s decision to travel,
according to the study. Values in the areas of cognition, emotion, and epistemics. In
addition, there is a strong connection that shows that, it is believed that the better
the travel-related decisions are, the more desirable the place is (Borbon 2021).
Social media has been made as a computer-based technology composing of
virtual networks and communities to allow people to share their ideas, opinions, and
information (Dollarhide, 2021). It is the medium behind the paradigm shift of
information conveyed across countries of the world among the 21st Century trends.
Social media networks can reach people to influence them with billions of
information in a short amount of time for free. Therefore, to consider social media
exposure as a promotional tool could possibly increase the tourism’s tourist volume.
Motivation to travel
The young travelers’ segment is a developing market for today’s travel and
hospitality industry. They are attracted in the advancement of technology,
specifically the students. All the information, especially about travel can be obtained
through online websites and applications. The travel decision making among the
young generations also can easily be altered by using online sources. The presence
of varieties of online sources regarding travel destinations has been more practical
to search for the travel information especially travels blog and vlog. Online sources
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can simply affect decision making when it comes to travelling. However, with the
varieties of online sources, it is difficult to identify if the information provided can be
trusted or not. The decision making to travel can be changed in a minute and can be
influenced by many factors. Therefore, this research is focusing on the travel blog
and vlog as an online source that may influence the students’ travel decision
making. It aims to study the aspects and trustworthiness of travel blogs and vlog that
can affect their travel decision-making process. Hence, this research will be
significantly helpful for marketers in developing marketing strategies to provide a
better tourism experience and attract more tourists to the destination (Mazni, 2019).
According to Walton (2021), tourism has been one of the most acknowledged
industries in all countries worldwide due to its nature of allowing people to move
from one place to another. There are many reasons why this is acknowledged and
done by the people, and one of them is due to migration, short- or long-term
vacation, or business trip. Moreover, tourism is also defined as an act or a practice
of a person spending his or her time away from their home for the sake of being
entertained, relaxation, and pleasure due to the commercial services that could be
found in other countries.
Moreover, an article named, “What is Tourism?” (2022) defined the people
who are engaging in tourism activities are called as tourists, and it was explained by
the article that these people like to travel and do their preferred leisure activities from
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other countries because they want to do something new by experiencing the
activities from the unusual environment as part of their leisure, business, or other
possible purposes that could last not more than a consecutive year. Therefore,
tourists who stayed in another country for more than a year could no longer be
called tourists because that is already considered as either a short or long-term
migration.
Travel Vlogging: Benefits and Impacts in tourism
Vlogging creates a personal connection with customers. For small
businesses, start-ups and those generating income. The benefit of vlogging is that it
provides a human face to your company giving the customer a more personal,
personable experience. People relate and connect, and feel they are purchasing
from you as an individual, not just a website. Vlogging makes the culture familiar.
Through vlogs, people can understand the culture of different countries. The cultural
shocks or cultural barriers seem to be less as compared to when there were no
vlogs. When a vlogger makes daily vlogs and showcases their lifestyle and what
kind of country they live in, the people of other countries can easily understand the
culture of the vlogger’s country. This helps in understanding other people and their
ethics (Syed, 2019).
Meeting New People. Being a travel blogger gives you a great opportunity to
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meet fellow travel bloggers and make friends with your readers who might want to
meet you in person at some point (Walewinder, 2015). Vlogging creates revenue for
the creator. Revenue is also one of the reasons that vlogging has become a job for a
lot of people. Revenue comes in different forms, through affiliate marketing, through
sponsorships, and through advertisements. One of the things that set vlogging apart
from blogging is also the fact that in this fast-paced world people don’t have the time
to read. People’s inclination towards watching short and to the point videos also
makes Vlogging such a growing field (Syed, 2019).
Travel Vlogging Practice and its impact to tourist experiences. Designing,
filming, editing, and posting are the four sequential procedures that make up travel
vlogging. The four techniques establish shared meanings of self-concept
expressions, a feeling of recording and ritual, and blogging pleasures through a
collaborative partnership. Furthermore, travel vlogging has an impact on tourist
experiences; it establishes a self-other division, mediates ‘self' experiences, and
moderates other experiences. These effects differ according to journey stages,
materiality, and engagement. The study provides new theoretical insights into the
practice of vlogging and the creation of travel vlog content, as well as pragmatic
understandings and consequences for the quality of vlogger tourists' experiences
(Ding 2021).
Advantages and Disadvantages of Travel Vlog
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Travel vlogs have many positive effects. They allow the viewers to experience
something they might not be able to and can even educate them about cultures and
traditions. Vlogs also allow the maker to develop confidence as they must film
themselves in public. On the other hand, there is a dark side to travel vlogs. Over the
years, there have been creators abusing their platform and disrespecting the places
they travel to. Overall, there are positives and negatives to travel vlogging. Creators
need to be aware of their content and how it can affect their viewers. There can be
something beautiful in vlogging, a way to preserve special memories (New Berry,
2018).
Consumer Characteristics and Behaviors
Consumer behavior is one of the most researched areas in tourism (Liberto,
2022). This studies why a tourist chooses a particular destination and what are the
driving factors that influence his decision for travelling. In tourism industry there are
factors that can affect tourist behavior and decision-making, there are the following
factors: Geographical Factors, Social Factors, Place of Origin, Tourism Destination
and Education of Tourist (Kovacic, et al., 2020).
Theoretical Framework / Conceptual Framework
In the digital age, brands have based their entire marketing strategy on the
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AIDA model. AIDA stands for Attention, Interest, Desire, and Action. Each term
represents a stage of a consumer's buying journey. The AIDA model describes the
four stages a consumer goes through before making a purchasing decision. The
stages are Attention, Interest, Desire, and Action (AIDA). During these four stages,
your content will ideally attract attention to your brand, generate interest in your
product or service, stimulate a desire for it, and spur action to try or buy it (Sellers,
2021). After collecting all the data required, it will be analyzed with the use AIDA
Model.
This theory of consumer behavior has four stages. First of which is the
attention of viewer to the travel vlog videos while browsing in any social media sites
specially in YouTube. In this approach of viewer will think about the video content
and will watch the video. The next approach will be the interest approach of viewer
while watching the travel vlog. It states that the viewer of travel vlog is having an
interest to what they are watching based on the video content and knowing about the
information of tourist destination. The content of video is providing of actual
experience and making it more appealing to their travel cravings that they want to
experience. After watching the travel vlog, desire will be the next approach. People
tend to make desire to go to the place base on the video content and showing to
them. This approach focuses on viewer’s decision-making because they want to go
there or try to travel on place that they watched. The last approach is the action of
viewer, after they watched and having an interest to place, they decided to try and
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planning to go there. The content of travel vlog has full of information and
encouragement to motivate the viewers of vlog that affect the decision-making
before they decide to travel. The researchers believe that by using AIDA Model, the
data needed to be presented can be shown clearly.
After the analysis of the data gathered, the resulting output expected by the
researchers is the determination of the level of effectiveness of travel vlog as
marketing strategy in tourism industry. With the theory about consumer behaviour as
the basis of the analysis of the data, the researchers can produce the said output for
the beneficiaries of the study stated in Chapter 1. Also, future tourism researchers
conducting research regarding the use of travel vlog as marketing strategy can use
this study for their reference.
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Research Paradigm
INPUT PROCESS OUTPUT
1. How aware the tourists • The information acquired for this Impact of using
are to travel vlogging. study will be from the interview travel vlogs as a
2. How travel vlogs affect the questions provided by the promotional tool
perception of the tourists. respondents. for promoting
3. How effective are travel Mt. Balagbag
vlogs as a marketing • Interviews will be administered by
strategy to promoting the researchers to produce reliable
tourist destinations. results for the given topic.
Figure 2. Paradigm of the Study
The variables are displayed in the paradigm above. This conceptual framework
depicts the effectiveness of travel vlogs as a promotional tool, whereas travel vlogs can
influence the promotion of Mt. Balagbag.
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III. Statement of the Problem
This study aims to determine The Netizines Impact to Mt. Balagbag as tourist
destination; the impact of travel vlog. The intends of this study is to find out from the
participants how effective the use of travel vlog as marketing strategy in tourism
industry.
This study will focus on the following questions:
1. What are the perceptions of the travel vloggers in terms of making a video
content in Mt. Balagbag?
2. What are the perceptions of the tourists in Mt. Balagbag after watching the
travel vlogs in Facebook and YouTube?
3. How interested are the tourists on visiting to Mt. Balagbag after watching the
travel vlogs?
Hypothesis
In this study the researchers are assuming that with the respondents’
answers proved that the Travel Vlog is an effective as a tool of promotion in tourism.
With this conclusion, the researchers can conclude that the travel vlog is effective as
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marketing strategy in tourism promotion in terms of spreading awareness, tool of
promotion and motivation to travel.
Scope and Delimitation of the Study
The researcher focuses on the study on the Netizens impact to Mt. Balagbag
as a tourist destination can be used as a tool in tourism promotion. The study
explains how travel vloggers promote and advertise the tourist destination and what
would be the benefit to travel vloggers, the people in destination and the vlog
viewers. The main focused of this research will be the efficiency, effectiveness, and
the transparency of travel vlogs in promoting or advertising the tourist destination.
The informants of this study were 10 interested tourists to Mt. Balagbag. Bikers,
Riders, Tour Guide were not included in this study neither the resort owner nor
locals.
Significance of the Study
The result of the researchers conducted study will be beneficial to the
following:
Travelers. They will become aware about the tourist destinations that they will
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going to visit. They will have the access to browse on the internet a certain
destination that are planning to visit.
Travel Vloggers is one of the major elements of the study. By uploading their
travel related videos on the internet, they will gain subscribers and followers that will
contribute to their number of views.
Locals as one of the beneficiaries. Tourism can provide employment directly
to residents or can fund local activities through dissemination of revenues.
Small Business Owners as one of the beneficiaries of this conducted study.
Specifically, to the small business owners in a certain tourist destination. Tourist in
our country or even from the other country will patronize the goods that the small
businesses are selling, since they have seen it on one of the travel vlogs.
Future researchers are part of the element that will benefit on this study.
Future researchers that will be conducting a travel related study. They will have at
least a background and idea regarding to the same topic.
Definition of Terms
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The following are the operational definitions of the key terms in this study:
1. Spot. A place that people visit for pleasure and interest.
2. Tool. A way of promotion of travel vloggers shown their experience in a tourist
destination. It is also a way of tangible and intangible products can be shown by the
travel vloggers in tourism.
3. Travel Vloggers. These are travelers who share their experiences in a video
format, mostly on YouTube in tourism industry.
4. Vlog. A vlog is a set of videos that someone regularly posts on the internet in
which they record their thoughts or experiences or talk about a subject.
5. Vlogger. Vlogger is a person who creates a vlog by planning and appearing
directly in the video and called ‘Content Creator.
6. Video Content. Is any content format that features or includes video.
Common forms of video content include vlogs, animated GIFs, live videos, customer
testimonials, recorded presentations and webinars.
7. YouTube. The name “YouTube” is said to be derived from “You” which means
you (from the fact that the video came from you) and “Tube” means television.
Chapter 2
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METHODOLOGY
This chapter shows and describes the research method, population, sample
size, sampling technique, description of the respondents, instrumentation and
statistical treatment that were accumulated by the researchers.
Research Design
This research design to be used by the researchers will be the Ethnography
research design approached. With Ethnography, the study will specifically
investigate the travel vlogging and tourism in Mt. Balagbag. So, the researchers of
the study will immerse themselves into the culture of their target population. The
qualitative data is gathered through direct observation of — and interaction with —
participants who belong to that culture. The information is then presented through
their perspective. Ultimately, this study aims at understanding group culture.
The Ethnography research design is an analytic induction focusing to prove
one of the hypotheses in the study using the researchers’ self-made survey
questionnaire. Also, the following questions to be asked will reflect the environment
and culture of Mt. Balagbag (Morgan-Trimmer and Wood, 2016). With the help of
this research design, this study aims to determine whether the use of travel vlogs
can help in terms of improving the tourism exposure of the Mt. Balagbag.
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Research Locale
The researchers had selected the Mt. Balagbag as the target location of the
study’s investigation about tourism. Thus, this place was selected for knowing the
efficiency of the study of travel vlog as marketing strategy in tourism industry. This
study was implemented on tourist which is the hikers and mountaineers. The
researchers chose the place of implementation because it will give the researchers
the needed information for people who wants to travel in Mt. Balagbag.
Participants of the Study
The participants of the study will be the locals of Mt. Balagbag. The
researchers decided to select at least a target of 10 interested tourists to answer the
interview questionnaire. Unfortunately, the researchers only gathered 10 informants
because other tourists are too busy that is why there is only 10 informants on this
study.
Table 1
Number of Informants of the Study
Sex Sample Size Percent
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Male 5 50%
Female 5 50%
TOTAL 10 100%
Table 1 shows the frequency distribution of the respondents per Gender
wherein there are 5 males or 50% of overall sample, and 10 females that is 50% for
the overall sample of 10 informants.
Sampling Design
Qualitative data can be collected using a variety of methods, and multiple
methods may be used throughout the data collection phase of a single qualitative
study. The researchers also used the purposive sampling technique because they
used a constructed criteria on who would be the ones to participate in the study.
Also, the researchers were the ones who decided for the total number of people to
be participating in the study.
• Interview: The researchers conducted an in-depth, face-to-face interviews with
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participants. This allowed them to gain insights from the participants to best
understand their experience and opinions.
Instrumentation
The researchers used the face to face interviewed to ask directly with the
informants to gather information. The informants must answer each interview
questions to be analyzed using the Thematic Analysis.
Validation of the Instrument
As Part of our Research Project Entitled “IMPACT OF TRAVEL VLOGGING
TO THE PERCEPTION OF THE INTERESTED TOURISTS OF MT. BALAGBAG”,
we are conducting an interview to reach you feelings and opinions, and we believe
that these questions will be useful to our project.
Interview Questions
Name:
Age:
Platform:
1. How aware are you about Mt. Balagbag?
2. How do you feel about making a travel vlog about Mt.

Balagbag?
3. How do you feel about Mt. Balagbag before you make a travel
vlog?
4. What motivated you to make a travel vlog in Mt. Balagbag?
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5. Will you make another travel vlog in Mt. Balagbag and

why?
Data Gathering Procedure
For this study, the researchers will be conducting an interview for the data
gathering procedure. Interview is one of the most convenient and applicable
methods in collecting data. The researchers conduct an interview to the travel
vloggers on Facebook and YouTube who made a video content for Mt. Balagbag.
The purpose of this method is to determine how effective the travel vlogs are, in
terms of marketing strategy.
The researchers will use convenience sampling as their sampling method to
fulfill the necessary requirements of this research study. Convenience sampling is a
sort of non-probability sampling in which persons are randomly selected because
they are "convenient" data sources for researchers. Each element in the population
has a known nonzero chance of being selected using a random selection technique
in probability sampling. To determine which items should be included in the sample,
subjective methods are applied.
Ethical Considerations
The Researchers will apply the principles of ethical consideration developed
by Bryman and Bell (2007). Regarding the involvement to this study, the participants
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will not be obtained from the participants, the students and teachers of Colegio De
San Gabriel Arcangel. In addition, the protection of the privacy of research
participants will be ensured. Voluntary participants of respondents in the research
will treated very important. In handling the data, adequate level of confidentiality will
be ensured. Any form of misleading information, as well as representation of primary
data findings in a biased way will be avoided. On the other hand, maintaining the
highest level of objectivity in discussions and analyses throughout the research will
be considered. Furthermore, affiliations in any forms, sources of funding, as well as
possible conflicts of interest will be declared. Lastly, any type of communications to
this action research will be done with honestly and transparency.
Treatment of the Data
Each data from the database shall be input into Microsoft Word to start the process
wherein the qualitative data results shall be treated manually using the thematic analysis.
After the manual treatment using a thematic analysis of the qualitative data results, they will
be summarized on a table together with their indicated themes and codes. Lastly, the results
of the data gathering shall be used for the researchers to be able to provide a recommendation
to the beneficiaries of the thesis.
38

The Netizen Impact To MT

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The Netizen Impact To MT

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Colegio de San Gabriel Arcangel, Inc.

The Netizen Impact to Mt. Balagbag as tourist destination; the impact of

In Partial Fulfillment of the Requirements for the

Christine Mae Esmilla

Prof. Chadel Cabrera

Michael Joseph Rico

We certify that we understand what plagiarism is and accept the

Christine Mae Esmilla

Prof. Chadel Cabrera

Prof. Michael Joseph

Date: December 11, 2022

Proposal Defense_______% Final Oral Defense _______%

Scanned by the Research and Publication Office

Christine Mae Esmilla

and have found it to be thorough and acceptable with respect to grammar

Prof. Chadel Cabrera

This thesis THE NETIZEN IMPACT TO MT. BALAGBAG AS TOURIST

Christine Mae Esmilla Vera Selina V. Umbao

has been approved and accepted as partial fulfillment of the requirements

Prof. Chadel Cabrera

Prof. Michael Joseph Rico

Panel Member Panel Member

Dean: Prof. Ramrel Anonuevo

making this research work successful.

their study and made it possible.

attempted to battle their struggles next to each other.

would not have been conceivable without their help.

lastly, very motivating to travel the tourist destination being featured.

Key Concepts: Tourists. Mt. Balagbag. Travel Vlogging. Marketing Strategy

Chapter 1: INTRODUCTION, REVIEW OF RELATED LITERATURE,

Chapter 3: RESULT, ANALYSIS, AND DISCUSSION

Topic for Research Problem 1

Topic for Research Problem 2

Chapter 4: SUMMARY OF FINDINGS, CONCLUSIONS, AND

1 Number of Informants of the Study

2 Awareness of Tourists to Travel Vlogging

3 Effects of Travel Vlog to Tourists’ Perception to Mt.

1 Paradigm of the Study

INTRODUCTION, REVIEW OF RELATED LITERATURE,

AND THE PROBLEM

related literature and studies relevant to this research.

vlogs are so popular and their impact on their audience.

watching travel vlogs.

information, such as things to do in destinations, sights not to be missed or what the

Visualize your future travel (Chakravarty, et al., 2022).

intangible. Because of this, service marketers do not have the opportunity to

airlines, or restaurants to go to or where to go on vacation. it is more visual and user-

friendly for obtaining travel information and making decisions, vlogging is an

strategy and promoting places, products, and attractions.

the effectiveness of using a Travel vlog as a tool of promotion in tourism. Travel

of what the experience of visiting a destination would be like. Interpretations of

these experiences are becoming increasingly popular through social platforms.

guard and development of the summit itself.

Mt. Balagbag is a beginner-friendly mountain located in Sitio Balagbag,

Rodriguez, Rizal. It offers hikers, mountaineers, and mountain bikers a wonderful

and thirty minutes away from the busy metropolitan city.

different provinces nearby.

II. Background of the Study

Through a cooperative relationship, the four practices accomplish the

common implications of self-idea articulations, a feeling of documentation and

custom, and joys in vlogging influences vacationer encounters; it makes a self-other

separation, intervenes the encounters of 'oneself', and conservatives the encounters

practically, understandings and suggestions for quality encounters of vlogger

Proposal Defense_% Final Oral Defense _%