Republic of the Philippines

Department of Education
REGION V
SCHOOLS DIVISION OF CAMARINES SUR
SAN JOSE PILI NATIONAL HIGH SCHOOL
SAN JOSE, PILI, CAMARINES SUR

Learning Competency:
At the end of the lesson, the students must be able to:
A. Recognize propaganda techniques used in a given text. (Knowledge)
B. Evaluate and select the appropriate propaganda techniques in persuading one’s thoughts or ideas.
(Skills)
C. Realize the importance of knowing propaganda strategies to avoid misinformation. (Attitudes)
D. Express appreciation of using propaganda strategies by performing an activity that shows and
expresses propaganda technique/techniques using your chosen task and creative representations
– Poster making, Slogan making or Skit. (Values)
(Learning Styles/Strategies: Visual, Auditory, Kinesthetic)

Prepared by:

TRISHA V. CORPORAL
Subject Teacher

Noted by:

JAEL P. OLAÑO DONNA MIA O.PLANTADO

Head Teacher II Master Teacher I

Approved by:

MARIJANE B. MATUCAD, EdD

Secondary School Principal III
 Republic of the Philippines
Department of Education
REGION V
SCHOOLS DIVISION OF CAMARINES SUR
SAN JOSE PILI NATIONAL HIGH SCHOOL
SAN JOSE, PILI, CAMARINES SUR

LESSON PLAN IN ENGLISH 8

I. OBJECTIVES
At the end of the lesson, at least 75% of the students must be able to:
A. Recognize propaganda techniques used in a given text. ( Knowledge)
B. Evaluate and select the appropriate propaganda techniques in persuading one’s thoughts or ideas.
(Skills)
C. Realize the importance of knowing propaganda strategies to avoid misinformation. ( Attitudes)
D. Express appreciation of using propaganda strategies by performing an activity that shows and
expresses propaganda technique/techniques using your chosen task and creative representations
– Poster making, Slogan making or Skit. ( Values)
(Learning Styles/Strategies: Visual, Auditory, Kinesthetic )
II. SUBJECT MATTER
A. Topic: Propaganda Techniques
B. References: Basic EssayWriting Rubric (2021). Retrieved 28 April 2021, from
http://www.uen.org/rubric/previewRubric.html?id=20123
Teaching Resources & Lesson Plans / Teachers pay (2021). Retrieved 28 April 2021, from
https://www.teacherspayteachers.com/Product/Collaboration-Kids-Clip-Art-1410843
C. IM's: Art works, Pictures, Audio Recording, Visual aids
D. Skills: Listening, Decision making, Reflection, Metacognition, Observation and Analysis
E. Strategy: Visualization, Story Reading, Framework, Problem Solving, Direct Instruction,
Performance Activities
F. Time Frame: 60 minutes
III. PROCEDURE
Time Frame Teacher's Hint Teacher's Activity Students Activity
2 minutes A. Opening

 Greetings Good morning class! Good morning ma’am!

How are you today?

I hope you are all doing great!

Before we start our lesson I Yes!

want you to say, ENGLISH is
FUN!
Say it with me,
ENGLISH is FUN!

All right, join me, class, as we

discover and experience,
Fun and challenging adventures
in learning English. Yes!
Before we start, let us take a
moment of silence for our
prayer.

(Prayer)

For today’s lesson, we will

Discover through Philippine
Literature the need to work MELC: Discover through
 cooperatively and responsively Philippine Literature the
in today’s global village. need to work
cooperatively and
But before that let’s have the responsively in today’s
Reminders first: (of course you global village.
3 minutes  Classroom have to) EN7LT-IV-a-6
Management - Listen Carefully and
Follow the directions in
the activities.
- Enter and exit prepared
- Always try your best
- Respect yourself and
others.
- No distractions and
excuses.

Kindly get your Pen, paper and

self-learning module so we can
get started!

Sit back and open your mind as

we gear towards attaining the ff.
objectives.

3 minutes B. Presentation of The A. Recognize propaganda

Objectives techniques used in a
given text. (Knowledge)
B. Evaluate and select the
appropriate propaganda
techniques in
persuading one’s
thoughts or ideas.
(Skills)
C. Realize the importance
of knowing propaganda
strategies to avoid
misinformation.
(Attitudes)
D. Express appreciation of
using propaganda
strategies by performing
an activity that shows
and expresses
propaganda
technique/techniques
using your chosen task
and creative
representations –
Poster making, Slogan
making or Skit. (Values)
(Learning
Styles/Strategies:
Visual, Auditory,
Kinesthetic)

10 minutes C. Motivation Hello, my dear students! Before

we start our discussion I have
prepared a series of visual
6 minutes D. Pre-reading illustrations, I want you to guess
 the name of the product or
service based on the tagline.

● Unlocking of Ready? Let’s go!

difficulties
1. It’s more Fun in the
Philippines

Correct! Department of tourism

2. Open Happiness

5,4,3,2,1
You got it! Coca Cola

3. I’m Lovin it

5,4,3,2,1 Mcdonalds
Perfect!

4. Simply Amazing
SMART
5,4,3,2,1
Good Job!

5. We find ways!
BDO

5,4,3,2,1

Outstanding!

Did you enjoy the activity? Who

among you got a perfect score?
Good Job!
If not, that’s okay, because we
will have another activity later.

Now as a consumer Do you buy

a product based on its way of
advertising? Why?

Maybe you were hooked by

their taglines, right?

Have you ever seen a

commercial on TV, a post or an
article from Facebook or other
social media, Sponsored ads
from an application or site? If
so, you’ve been exposed to
Propaganda.
 Basically, Propaganda is used
during elections by politicians
and of course, it is widely used
for advertisements.

In our activity a while ago, we

found out that advertisers use
propaganda techniques by
creating a tagline that will catch
our attention and will likely make
us choose their service or buy
their product.

15 minutes E. During Reading Now let us define our main word

What is PROPAGANDA?

Propaganda is a form of
communication that is aimed at
influencing attitudes,
perspectives, and emotions of
people or communities towards
some cause or position by
presenting only one side of an
argument.

There are a number of ways or

techniques on how to persuade
people to buy products, accept
ideas, and avail services.

Here are the Types of

Propaganda Techniques.

A. Card Stacking – This

is a technique that
shows the product’s
best features, tells
half-truths, and omits
its potential problems.
B. Name-calling – This is
the use of names that
may evoke fear or
hatred among the
viewers. The name-
calling technique links
a person or idea to a
negative symbol.
C. Plain Folks – This is
the use of common
people to sell or
promote a product,
service or an
individual.
Advertisements
appear to associate a
person or groups of
individuals to be one
of common people or
the masses.
D. Glittering Generalities
 – This is the use of
words or ideas that
evoke a positive
emotional response
from an audience.
Virtue words are often
used. For better
effect, brands appear
to use hyperboles,
metaphors, or lyrical
phrases to attract
more attention.
E. Soft Soap – This is
the use of flattery or
insincere
compliments
designed to get the
audience on the side
of the speaker.
F. Bandwagon – This is
a technique that
persuades people by
showing them that
everyone else is
doing the same thing.
It also implies that
one must accept or
reject an idea
because everyone
else is accepting or
rejecting it.
G. Testimonial – This is a
technique wherein a
famous or seemingly
authoritative person
recommends a
product, person, or
service, and vouches
for its value.
H. Transfer – This is a
technique used in
propaganda and
advertising known as
Association. This
technique projects
positive or negative
qualities of a person,
entity, object, or value
to another in order to
make the second
more acceptable or
discredit it.
I. Simplification – This is
used to reduce crucial
issues to basic ideas
and packages them
with catchy slogans
and images. It usually
targets uninformed
readers or customers.
 J. Loaded words – This
technique uses words
in attempting to
influence an audience
by using emotional
appeal or stereotypes
that cannot be
supported by
concrete evidences.
5 minutes F. Post Reading
So how do you decide which
product to buy or what idea to
support?

Looking for facts to make

informed choices is an excellent
idea but equally important you
also need to understand the
words and expressions used
and recognize the intention
behind those words.

According to a study released

by the Harvard Institute of
Socio-Political Progression
(HIS-PP), the Philippines ranks
first among the world’s most
gullible races. So in order to
avoid being deceived, I want
you to ask yourselves,

Are they facts or are they

merely false claims disguised as
facts intended to convince you?

Now that you’ve learned about

different propaganda techniques
it is time to find out how much
you have understood the
lesson.

Don’t worry I know you can do

it! If you have any difficulty with
our lesson you can tell me.
5 minutes ●Engagement Activity Yes!
(Teaching Strategy: So, are you ready?
Direct Instruction) Great! Let’s begin! (Prepares paper and pen)

Directions: Evaluate and select

the propaganda technique used
in each situation. Select your
answer from the word bank and
write it on a separate sheet of
paper.

WORD BANK:
Card Stacking
Name-calling
Plain Folks
Glittering Generalities
 Soft Soap
Bandwagon
Testimonial
Transfer
Simplification
Loaded Words

A. A beach resort has its 1. Glittering Generalities

poster with a picture
of a beautiful view
and a tagline that
says, “Experience
real paradise!,”
designed to attract
tourists.
B. A political candidate is
labeling his opponent
a “Cocaine addict” 2. Name Calling
C. A common family is
shown in an
advertisement happily
or excitedly having 3. Plain Folks
noodles for their
dinner.
D. A seller of an
“abaniko” handbag
says to the customer,
“You’ll look elegant 4. Soft Soap
with this bag on you!”
E. A make-up brand
says that its products
will make you look
young and beautiful 5. Card Stacking
but it doesn’t tell you
the possible side
effects of the
chemicals in products
do to your skin.

Is it important to be aware of the

different propaganda techniques
that affect our real-life
decisions?
5 minutes G. Generalization
Yes is important to learn about
the Propaganda techniques and
also the History of a person,
product or service when making
decisions.

I can do it, My Way!

Now that you have gained

insights about propaganda
Techniques, it is time for you to
(Group Activity) apply your own understanding
of it to real-life situations by
creating your own
advertisement.
5 minutes H. Performance Task
 (Differentiated Task) Base on your skills, talents
. and/or resources, you have to
choose only 1 from these
activities.

Poster Making:
(Visual Artists Group)
Instructions: Get your Art
material/s and long-size paper.
-Draw or sketch using the
theme; “Propaganda
techniques”

Slogan Making:
(Verbal-linguistic Group)
Instructions: Get your
marker/pen and long-size paper.
-Write a slogan using your
chosen propaganda technique.

Skit Performance:
(Kinesthetic Group)
Instructions: Record a 1-minute
advertisement/skit using a
Propaganda technique.

Please be guided by the

following Rubrics.
IV. Evaluation
I can do it, My Way!

Now that you have gained insights about propaganda Techniques, it is time for you to apply your own
understanding of it to real-life situations by creating your own advertisement. In this activity, Base on your
skills, talents and/or resources, you have to choose only 1 from the following activities. Rubric for rating are
provided so you will be guided. Student/s with the highest score will receive a bonus point for the next
lesson.
Students with the lowest point will be the first performer for the next activity.

Poster Making: Slogan Making: Skit Performance:

(Visual Artists Group) (Verbal-linguistic Group) (Kinesthetic Group)
 Instructions: Get your Art Instructions: Get your Instructions: Record a 1-minute
material/s and long-size paper. marker/pen and long-size paper. advertisement/skit using a
-Draw or sketch using the theme; -Write a slogan using your Propaganda technique.
“Propaganda techniques” chosen propaganda technique.

Rubric for Poster Making

Rubric for Slogan Making

Rubric for Skit Performance

Legend:
Progressivism
Behaviorism
Reconstructionism
Existentialism
Constructivism
Essentialism
Perennialism
V. Assignment
1. What are the different types of listening strategies?
2. Study about Determining social, moral and economic issues discussed in the text listened to.

Prepared by:

TRISHA V. CORPORAL
Subject Teacher

Noted by:

JAEL P. OLAÑO DONNA MIA O.PLANTADO

Head Teacher II Master Teacher I

Approved by:

MARIJANE B. MATUCAD, EdD

Secondary School Principal III