BPUPDATEDRepaired 6226205450801154

ST.
CLARE COLLEGE OF CALOOCAN
Amad, Leo John
Ricafranca, Liam Nathen
Malapaya, Miguel Francisco
1
ST. CLARE COLLEGE OF CALOOCAN
De Sierra, JhonDarell
Ramos, Adrian
Aligan, Angelito Jimenez
Tamayo, Kynesha Daphne
Cutamora, Erica Mae
Sarondo, KC Neth
Malang, Asria
BSHM-3B
Table of Contents
Executive Summary ……………………………………………………...... 5
Chapter I - Introduction
Name of the Business……………………………………………………....5- 6
Nature of the Business…………………………………………………….... 6
Business Location…………………………………………………….....…..7-8
Business Logo and Tagline ……………………………………………………....9
Business Offerings ……………………………………………………......10-11
Target Market……………………………………………………..................12
Capitalization……………………………………………………................12-13
Objectives……………………………………………………........................13
Chapter II - Marketing Aspect
2
Industry Analysis …………………………………………………….........14-22
Market Analysis ……………………………………………………..............23
Target Market Profiling ……………………………………………………24-26
Competitor Analysis ……………………………………………………....27-28
Marketing Mix ……………………………………………………..............29-30
Marketing Strategies ……………………………………………………...32-33
Chapter lll - Technical Aspects
Vicinity Map …………………………………………………….................34-35
Floor Plan/ Store Perspective……………………………………………....35
Gantt chart ……………………………………………………............... 36-39
Procurement Plan ……………………………………………………........39
Production Plan ……………………………………………………..........40-41
Equipment and Small wares ……………………………………………42-46
Chapter lV- Management Aspect
Mission ……………………………………………………..........................47
Vision ……………………………………………………..........................47-48
Our Core Values …………………………………………………….........48
Business Ownership …………………………………………………….48-49
Organization Chart ……………………………………………………......49
Duties and Responsibilities …………………………………………….50-53
Rules and Regulation ……………………………………………………..53
Social Responsibilities …………………………………………………….54
3
Chapter V - Financial Aspect
Start-up Cost ……………………………………………………................55
Schedule …………………………………………………….....................56-59
Financial Statement …………………………………………………….. 64-73
Statement of Owner’s Equity and Balance Sheet
Appendices…………………………………………………………….74-80
Acknowledgment……………………………………………………...81-87
Personal Data…………………………………………………………..88-99
Executive Summary
As the food industry keeps growing an continues to evolve into a

greater business.The Hotdog on wheels was owned by Ms. Erica Mae
Cutamora, in partnership with her former classmate in College, Ms.
Kynesha Daphne Tamayo and Ms. KC Neth Sarondo. Ms. Cutamora,
and co-owners, Ms. Tamayo and Ms. Sarondo, their first finance is
around eighty thousand pesos (80,000) each head. And they have a total
of two hundred-forty thousand (240,000) to start up the business.
Hotdogs on wheels are available in several types of Hotdog Overload,
such as PINDOG( Original Hotdog Overload),.BURDOG( Hotdog
Overload with Burger Patty) MALDOG ( Hotdog Overload with Maling).
EGYDOG ( Hotdog Overload with Egg) HAMANESE ( Hotdog Overload
With Ham) .BECHON ( Hotdog Overload with Bacon). can be purchased
for only 50- 70 pesos. Hotdog on Wheels is available for anybody, with
no age restriction, and gender or financial level. Our target market
consists of residents from Zabarte Almar and Saranay Road, particularly
4
students because the area is highly populated with educational

institutions. Unlike other restaurants, quick food establishments, and food
vendors. Hotdog on Wheels operates as a food truck, which means it is
variable in its operations in its establishment where it sells its goods. It
also serves as a marketing strategy because as they travel, the products
and Hotdog on Wheels itself will be promoted, and because the service
is moving to different places and we provide social media’s so that
people can see the business all over their feed like Facebook,Youtube
and Tiktok. the target market expands, which means the customers
expand as well, making the business variable and capable of meeting the
expected income of one million pesos per year.
Chapter I- Introduction
Name of the Business
Hotdog on wheel's main office is located at #30 Cattleya St. Cecilia

Subd. Barangay 168 Caloocan City. The Hotdog on wheels was owned by
Ms.Erica Mae Cutamora, in partnership with her former classmate in
College, Ms. Kynesha Daphne Tamayo and KC Neth Sarondo.
It was entitled “Hotdog on Wheels” because of the combination

words Hotdog and the truck Wheels. Hotdog is the main variable in the
recipe of the product. Wheels, as defined by dictionaries, are a
transportation or service that is fast in getting something or someone to
somewhere.
Nature of the Business
Nowadays people do not have enough time to do all they desire,

including making tasty and healthful cuisine. After a long day at work, we
need comfort meals like crispy fried chicken, juicy burgers, or cheesy
pizza. It sometimes appears that the meals we want are the least healthy,
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such as fast food. If you enjoy eating fast food, you are usually primarily
concerned with how the meal tastes. But what if I told you that you should
also consider the short and long-term consequences of your next burger
and fries combination? Would you still engage in your bad habit?
Caloocan, particularly Almar, is a populous and busy place that, like

other urban areas, attracts a variety of fast food outlets and eateries.
Hotdog on a Wheel. Using their own transportable restaurant, they would
want to bring a new method of providing wholesome, delicious, and
economical snacks. The proprietors devised the concept of Hotdog
Overload, which is currently popular on all social media platforms,
particularly Tiktok. They get this concept from an influencer or blogger who
has previously brought it to the public. Hotdog on wheels will give a unique
version of Hotdog Overload and transform it into a tasty cost-effective
snack.
Business Location
Hotdog on Wheels comes up with the idea of finding a huge market

in a different location. This idea will give our company a huge advantage
over our competitors why? Because Our business can move from one
place to another.
The first location that we

choose is the Petron Zabarte Almar.
We choose this because we see that
it has a huge space where we can
cater for a huge amount of
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customers. And this location is accessible to all the target markets most
especially to students. Here’s the virtual map of the actual location.
This Petron location will use from the morning until the afternoon.
After that schedule, our Van will go to.
Another location which is Saranay Road which will run in the

evening. We all know that this location is quite popular for those
Millennials or Generation Z that want to chill with them in the evening. And
this location has a huge space for our business and we can assure you
that we will meet our market.
7
Business Logo and Tagline
Our logo describes the mobile car with a hot dog image in between
with 4 wheels with appealing colors. These types of carts are generally
used by street food sellers to sell snacks. Hotdog is a kind of snack or junk
food with lots of filling inside a long foot bun which is very popular.
And also, that's why we chose the tagline "Let's enjoy fast and
healthy food" because our company is different from other businesses that
don't have any other variants but unlike us, the product is very unique
because our main goal is for those who want to eat and to have healthy
fast food. Our hotdog variant is more on vegetables like Lettuce, Tomato,
and Cucumber. And that's why we thought that the color red should be
used in our logo because the red color attracts the eye when talking about
food
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Business Offerings
Hotdog on Wheels will be the first and only wheels offering Hotdog
Overload with different Varieties. As a startup business, we begin to sell
the following product listed in the table below.
PRODUCT NAME DESCRIPTION
PINDOG Consists of Buns, Hotdogs, Lettuce, Tomato,

Cucumber and overload cheese.
(Original Hotdog
Overload) Choices of Hotdog: Chicken, Cheesy, Original
BURDOG It consists of Buns, Hotdog, Burger Patty,

Lettuce, Tomato, Cucumber and Overload
(Hotdog Overload with Cheese.
Burger Patty)
Choices of Hotdog: Chicken, Cheesy, Original
MALDOG It consists of Buns, Hotdog, Maling, Lettuce,

Tomato, Cucumber and Overload Cheese.
(Hotdog Overload with
Maling) Choices of Hotdog: Chicken, Cheesy, Original
EGYDOG It consists of Buns, Hotdog, Egg, Lettuce,

Egg) Choices of Hotdog: Chicken, Cheesy, Original
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HAMANESE It consists of Buns, Hotdog, Ham, Lettuce,

(Hotdog Overload With
Ham) Choices of Hotdog: Chicken, Cheesy, Original
BECHON It consists of Buns, Hotdog, Bacon, Lettuce,

Bacon) Choices of Hotdog: Chicken, Cheesy, Original
Fries Crispy regular cut fries.
Choices of Flavors: Salt, Cheese, Barbecue, Sour and Cream
Water Mineral
Soft drinksWater BottleChoicesof of
in BottleChoices Sizes: Coke,
Flavors: Small,Sprite
Medium,
and
Bottle
Soft Large
Royal
Drinks
Target Market
Hotdog on wheels have no age and gender restrictions, it is

generally available for any age, gender and income status. Our target
market mostly includes the students and employees around the vicinity of
Zabarte Almar and Saranay Road since many schools and mall
establishments surround the area.
Capitalization
Hotdog on Wheels' market capitalization comes from the owner, Ms.

Cutamora, and co-owners, Ms. Tamayo and Ms. Sarondo; their first
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finance is around eighty thousand pesos (80,000) each head, Establishing

a customized food truck costs around one hundred twenty thousand pesos
(120,000) and the remaining funds will be used in production equipment
and will be segmented in each the equipment and supplies will cost
around eighteen thousand eight hundred pesos (18,800) and for small
wares that will be utilized for food preparation with a cost of two thousand
three hundred eighty six pesos (2,386) and the twenty nine thousand and
one hundred four pesos (29,104) will be allocated to cover future business
expenditures. The eighteen thousand six hundred fifty ( 18,650 ) will be
used on having business permit that allows company to legally function
and do business in the location where it is registered. And the fund's other
requirements are as follows: nine thousand two hundred pesos (9,200) for
promotion and advertising, and five thousand pesos (5,000) for rental, and
thirty thousand pesos (30,000) for the startup stock. Cleaning Material one
thousand eight hundred sixty pesos (1,860) Maintenance will cost five
thousand pesos (5,000) and the overall total of the expenses is two
thousand fourty pesos (240,000).
Objectives
Long Term
To provide another authentic brand in food truck industry
To be a customer's choice in terms of snacks to add value for our

shareholders
To enhance the ability in terms of knowledge and skills
To gain market share in the Philippine's Local food industry
Short Term
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To increase sales every day
To upgrade new variety of snacks
To try something different snack from the usual
Chapter II- Marketing Aspect
Industry Analysis
Gender Respondent
GENDER FREQUENCY FREQUENCY
Male 8 40%
Female 9 45%
Others 3 15%
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Total 20 100%
15%
40% MALE
FEMALE
45% OTHERS
The chart that shown above is the result of our survey base on the gender
of the customer.This chart shows that forty five percent of the respondents
are female, forty percent are male and the other are fifteen percent the
total is one hundred percent. This means that the target audience of our
business will be male, female and other audience.
Age of Respondent
AGE FREQUENCY FREQUENCY
15-25 11 55%
26-35 6 30%
36-45 1 5%
46-55 2 10%
56-100 0 0%
TOTAL 20 100%
13
AGE
15-25
10%
5% 26-35
36-45
55% 46-55
30%
56-100
The chart that shown above is the result of our survey base on the age of
the customer.This chart shows that fifteen to twentyfive years old has fifty
five percent, twenty six to thirty five years old has thirty percent, thirty six
to forty five has five percent, forty six to fifty five years old has ten percent
and fifty six to one hundred years old has zero percent. This means that
the target audience of our business will be fifteen to fifty five years old.
Employment status respondent
EMPLOYMENT FREQUENCY FREQUENCY

STATUS
STUDENT 11 55%
EMPLOYED 6 30%
UNEMPLOYED 3 15%
TOTAL 20 100%
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Employment Status
15%
Student
Employed
55% Unemployed
30%
The chart that shown above is the result of our survey base on the
employment status of the customer.This chart shows that the student has
fifty five percent, employed has thirty percent and unemployed has fifteen
percent. This means that the target audience of our business will be
student, employed and unemployed per
Have you ever seen some Hotdog Overload while surfing in your
Social Media?
FREQUENCY FREQUENCY
YES 10 50%
NO 10 50%
TOTAL 20 100%
15
50% 50% YES

NO
question “have you ever seen some Hotdog Overload while surfing in your
Social Media”.This chart shows that “YES” has fifty percent and “NO” has
fifty percent. This means that the half of our respondentssaw some Hotdog
Overload product in social media while the rest didn’t.
Have you ever try a Hotdog Overload?
FREQUENCY FREQUENCY
YES 6 30%
NO 14 70%
TOTAL 20 100%
16
30%
YES
NO
70%
question “have you ever try a Hotdog Overload?”.This chart shows that
“YES” has thirty percent and “NO” has seventy percent. This means that
the seventy percent of our respondents tried a hotdog over load while the
rest is not.
If someone will sell Hotdog Overload that near you, you will try?
FREQUENCY FREQUENCY
YES 18 90%
NO 2 10%
TOTAL 20 100%
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10%
YES
NO
90%
question “if someone will sell Hotdog Overload that near you, you will
try?”.This chart shows that “YES” has ninety percent and “NO” has ten
percent. This means that theninety percent of our respondents willing to
trythe hotdog over load while the rest is not.
Do you think Hotdog Overload is Healthy to you?
FREQUENCY FREQUENCY
YES 11 55%
NO 9 45%
TOTAL 20 100%
45%
55% YES
NO
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question “Do you think Hotdog Overload is Healthy to you?”.This chart
shows that “YES” has fifty five percent and “NO” has forty five percent.
This means that thefifty five percent of our respondents agree that the
hotdog over load is healthy while the rest is not.
Do you think Hotdog Overload is Affordable?
FREQUENCY FREQUENCY
YES 18 90%
NO 2 10%
TOTAL 20 100%
10%
YES
NO
90%
question “Do you think Hotdog Overload is affordable?”.This chart shows
that “YES” has ninety percent and “NO” has te percent. This means that
theninety percent of our respondents agree that the hotdog over load is
affordable while the rest is not.
Which of the product will you buy the most?
PRODUCT FREQUENCY FREQUENCY
19
PINDOG (Original 8 18%

Hotdog Overload)
BURDOG (Hotdog 9 20%

Overload with Burger
Patty)
MALDOG (Hotdog 3 7%
Overload with
Maling)
EGYDOG (Hotdog 10 23%

Overload with Egg)
HAMANESE (Hotdog 6 14%

Overload with Ham)
BECHON (Hotdog 8 18%

Overload with Bacon)
100%
18% 18%
PINDOG
14% BURDOG
20% MALDOG
EGYDOG
HAMANESE
23% 7% BECHON
20
The chart that shown above is the result of our survey base on the product
they will buy.This chart shows that PINDOG has eighteen percent,
BURDOG has twenty percent, MALDOG has seven percent, EGYDOG
has twenty three percent, HAMANESE has fourteen percent and the
BECHON has eighteen percent. This means that theour respondents has
a different taste in hotdog combination.Knowing the wants of the customer
can give a big advantage to the company. Base on the graph it says that a
lot of People much prepare to buy EGYDOG. In that result we can make
and idea to get a lot of stock of egg. And the least want is the MALDOG in
this result we can manage the supply of making in minimal amount to
avoid loss.
Market Analysis
The hotdog over load industry remains very profitable and continues
growing. Though they are in the market today, we conceptualized our very
own hotdog overload with a twist as it is a popular concept nowadays.
Hotdog Overload is one of the favorite indulgences, so we set out to learn
what makes them so delectable. It is also in demand regardless of age. It
is very easy to prepare, serve, and to be consumed. Our love of hotdogs
gives us the idea to start this business, a little twist makes it more exciting
and fun to eat. “Hotdog Overload ” is a combination of hotdog, buns,
tomatoes, lettuce, cucumber, and overload cheese also have other variety
of hotdog overload which is BURDOG, MALDOG, EGYDOG,
HAMANESE, and BECHON can be purchased for only 50 pesos., We are
located at Petron Zabarte Road, Caloocan City in the morning and
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afternoon and at Saranay road Barangay 171, Caloocan City in the

evening
Market Size
According to our survey, there are 85,000 people or more on Almar

Zabarte Rd., Saranay Rd., and Vicas Market. Every day, a mix of
pedestrians, bystanders, students, residents, and surrounding customers
and buyers. It is our target market because they have the potential to
purchase our product because they pass through, wait for a ride, and shop
in the area. According to the results of our survey, 23% prefer "Egydog,"
which is a hotdog with an egg, and 7% prefer "Maldog," which is a hotdog
with maling. The greater the population density in the area, the better the
chances of success.
Market need and Trends
Market needs and Trends Nowadays people need a snap and bite
of food and a different way of serving it because of today's fast-paced
lifestyle and growing food industry. Food carts and stalls are common, we
can see a lot of stalls that continuously improve on every sidewalk. That's
why we make a better choice by having a food truck, we chose to not stay
in one place but to go around in different places. In that way, we can have
more customers than usual.
Target Market Profiling
Hotdog on Wheels wants a strong customer base, that will focus on

satisfy the local residents and travelers around the area which will be the
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main target market.Hotdog on Wheels establish in a populated area of

Zabarte Camarin Caloocan city where a lot of consumer and competitors
are targeted as clients of the business that may help us identifying what
kind of clients will be the target markets. Hotdog on Wheels create a
survey to identify the set of criteria for target consumers participants
answered questions about their social profile. Hotdog on Wheels
summarized the market profile information shown below.
Student
The Hotdog on Wheels will establish a business near to a school

with students as the target clientele. Students from St. Clare College in
Caloocan City, Mystical Rose, ranging from the ages of five and twenty,
could serve as target consumers. Because of the area's rising population,
23
students will be a major focus.At around (10:00 am, 12:00 nn and 6:00
pm) students went inside and out of their campus to look for food and
since the Hotdog on Wheels provides satisfaction and overload
ingredients and has a low cost food and they can be long term customer.
Drivers
The location of Hotdog on

Wheels is suitable to any phase area
of Zabarte Camarin and in Saranay
road for the transportation routes.
Ranging from the age of a group of
driver is between ().they can eat
while they are working and it is
affordable also drivers can be a large
target also because they are
working in the road and some of
them are jeepney and tricycle
drivers.
Workers
They may also be a target

market because they are a busy
individual and other employees are
unable to make meals.Types of
workers like call center agents,
employess in mall Hotdog on Wheels
is a good option for eating because it
is a fast fastfood chain and it is ready
to eat and it is a heavy snack also
because of its overload fillings with
inexpensive meal costs.
24
Travelers
are one of our target market

because the location of our food
business is near Public Park,
Saranay & Sports Complex. We
know that when you're a traveler,
you love to find food that you like
and that fits your budget. In the
place where we sold it, it is
frequented by people traveling
because it is a public place and
easy to see/find.
Competitor Analysis
DIRECT COMPETITORS
Hotdog
Angel’s Burger on
Burger Machine Wheel
Target All All All( Particularly

Market Students and
Employees)
25
Burger and Burger and Foot Hotdog Overload

Product Foot long long With Different
Varieties
Price 32-60 Pesos 35-65 Pesos 50-70 Pesos

Distribution Outdoor Stand Outdoor Stand Mobile Food
Truck
Tarpaulin Online Online
Advertisement Advertisement,
Promotion And tarpaulin Flyer,
Tarpaulin
And
And Coupons
Mobile Truck
INDIRECT COMPETITORS
Yellow Pizza KFC McDo Jollibe Street Hotdog

Cab Hut nald’s e Foods On
Wheels
ALL
(particula
Target ALL ALL ALL ALL ALL ALL rly
Market students
and
employee
26
s)
Rice
Rice Rice meal Hotdog
meal Rice meal Burger Street Overload
Product Burger Pizza meal Burger Jolly Food with
Foot Burger Hotdog different
long varieties
Price 100-300 70-300 80-300 50-300 50-300 1-50 50-70

Pesos Pesos Pesos Pesos Pesos Pesos Pesos
Fast Fast Fast Fast Fast Street Mobile

Distributi Food Food Food Food Food Food Food
on Chain Chain Chain Chain Chain truck
Online Online Online Online Online Online

Ads. Ads. Ads. Ads. Ads. Ads.
Flyer Flyer, Flyer, Flyer, Flyer, Tarpau Flyer,
Promotio Coupon Coupon Coupo Coupo Coupo lin Tarpaulin
n s s ns ns n Coupons
Mobile
Truck
Marketing Mix
Name: PINDOG - A original Hotdog

Overload consists of Buns, Hotdogs,
Lettuce, Tomato, Cucumber and
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Overload Cheese with a choices of hotdog like Chicken, Cheesy or

Original. Php: 50 Pesos Only.
Name: BURDOG - A Hotdog Overload

with Burger Patty. It consists of Buns,
Hotdog, Burger Patty, Lettuce, Tomato,
Cucumber and Overload Cheese with a
choices of hotdog like Chicken, Cheesy
or Original. Php: 60 Pesos Only.
Name: MALDOG - A Hotdog

Overload with Maling. It
consists of Buns, Hotdog,
Maling, Lettuce, Tomato,
Cucumber and Overload
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Cheese with a choices of hotdog like Chicken, Cheesy or Original. Php: 60

Pesos Only.
Name: EGYDOG - A Hotdog Overload

with Egg. It consists of Buns, Hotdog,
Egg, Lettuce, Tomato, Cucumber and
Overload Cheese with a choices of
hotdog like Chicken, Cheesy or Original.
Php: 60 Pesos Only.
Name: HAMANESE - A hotdog Overload

With Ham. It consists of Buns, Hotdog,
Ham, Lettuce, Tomato, Cucumber and
29
Overload Cheese with a choices of hotdog like Chicken, Cheesy or

Original. Php: 60 Pesos Only.
Name: BECHON - A Hotdog Overload

with Bacon. It consists of Buns, Hotdog,
Bacon, Lettuce, Tomato, Cucumber and
Overload Cheese with a choices of
hotdog like Chicken, Cheesy or Original.
Php: 70 Pesos Only.
Marketing Strategies
Hotdog on wheel's goal is to provide an extra ordinary serving or

service to every customers, through different types of platforms in social
media such as tiktok, facebook and Youtube in this case we can
encourage our customers online from different place to visit our menu and
experience the high quality of our product. so our advantage here is that
we can go to other places to sell. and our mission is Hotdog on Wheel's is
30
committed to producing healthy, delicious and accessible products at an

affordable and reasonable price. We guarantee our customers that we will,
and all-time will provide high-quality food that best values consumer's
money.
Facebook Page: Hotdog on wheels is a mobile car store that offers

some different hotdog combinations that will fulfill your stomach. In
addition, hotdog on wheels uses its page to post some images, and videos
to see delicious foods that are budget-friendly, and many people are going
to share this to satisfy their cravings when it comes to the food trend in our
era. And we all put some hashtags. #hotdogonwheels
TikTok page: Tag us

@HotdogsOnWheels to get
featured
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Youtube page: This is the Hotdog

On wheels channel, the unique hotdog
food combinations on Youtube. All about
fulfilling your cravings for a food trend. Get
a chance to have souvenirs at the opening
of our mobile car store.
*Here's our opening date. May 1, 2023,

hurry and be our first customer.
To be notified of all new videos, click the

bell icon and subscribe.
Chapter lll - Technical Aspects
Vicinity map
We all know that North Caloocan is the largest location than South
Caloocan and also the highest rate of population here in Caloocan. We
choose Petron Almar, Zabarte Road and Saranay Road as our food store
location. Since, the location is nearby to the Public Park, Sports Complex,
School and Mall.
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PROXIMITY TO ESTABLISHMENT:
Store location to St. Clare College of Caloocan - 40.00 meters.
Store location to Mormons Church Zabarte - 54.00 meters.
Store location to Kai Mall - 200.00 meters.
Store location to Sports Complex - 1.1 kilometer.
Store location to Public Park Saranay - 400.00 meters.
Floor Plan / Store Perspective
33
Gantt Chart
MAY JUNE JULY

Activity
Name
W W W W W W W W W W W W
1 2 3 4 1 2 3 4 1 2 3 4
Business
Planning
Raising
Capital
Purchaising
and
Renovatting
Van
Acquisition of
Machines and
Equipments
Hiring
Personnel
Briefing and
Training
Employee
Registration
of Business
Promotion
and
Advertiseme
34
nt
Start
Operation
Business Planning
- In this stage, We conduct business planning in the whole month of

May. This includes the discussion of what type of business we want
to have. Also, we study the trend, Potential target market, choosing
the right location for our business. Also, the attainability and
sustainability of the business as well as the Mission, Vision,
Objectives and plans for reaching out goals.
Raising Capital
- For raising the capital we start it in the last two weeks of the month
of may. In raising the capital the owner and the co-owner will make
an arrangement on how they will contribute a money and how much
they will need. Also, in this week they will formulate if the capital will
work in the business.
Purchasing and Renovating Van
- In purchasing and Renovating the Van we start it the first two

weeks of June. We will buy a second hand van online. And we will
assure that the maintenance and the situation of the van is in the
good condition. After we bought it we will now start renovating it
inside and outside the van. We will put the design, logo,
equipment’s and all the needs of it. Also we will assure we can use
it safely.
Acquisitions of Machineries and Equipment
35
- In the first two weeks of June the management will be busy for
buying and testing all the equipment and machinery. They will find
the best sources of that equipment that we need in business. Also,
in the week we will attach in the van all the appliances that need in
the operation.
Hiring Personnel
- In the third week of June Hiring an Employee will happen where in

we will seek to the best employees that are easy to learn, have a
good characteristic and we will put some minimal standard.
Briefing and Training Employees
- In the same week after we choose an employee’s we will train them

and teach them what are the do’s and don’t in the company. Also,
we will make give them a knowledge about the product of the
company.
Registration of Business
- In the last week of June and the first week of July. We will start to
go in some agency to help to make a permit about our company.
We will get all the papers that must need in operating a business for
us to operate in the safe environment
Promotion and Advertisement
- Promotion and Advertisement will start in the first week of July.

Because we will use the social media as a tool to spread the news
of the date of our opening. We want to spread in the social media
as soon as possible for them to crave in our product. We will use
36
this one month to as the key to inform the market about our
product.
Start Operation
- In the last week of July, our company will start the operation. Where
in 6 am of the morning they will start to fulfil the needs in the
operation. After that they will drive in the first location. And 7 am in
the morning they will start open the van and will do the operation
until the end of the day. In this 6 days we will check the forecast of
sales.
Procurement Plan
To ensure Hotdog On Wheels support the day to day operation and peak
orders it ensures that all Varieties, Products and Stocks of Hotdogs On
Wheels are available anytime.
Place Order:
*Get feedback from the Customers.
*Online Reservations.
*Expect Delivery 30-45mns.
*Payment thru Gcash or Cash.
*List the Quantity of Stocks.
37
Production Plan
To ensure to give a satisfaction and quality of the food, Hotdog on Wheels

provide inventory storage to ensure that the products are in a right storage
area.
Type of cooker MINS : SEC TEMPERATURE
GRIDDLE 15 – 30 mins. 350 – 375 F
DEEP FRYER 3 – 5 mins 400 F
INGRIDIENTS
ITEM UNIT SIZE SHELF LIFE STORAGE
Hotdog 1kg/pack 2 months Freezer
38
Burger Patty 1kg/pack 3 – 4 days Freezer
Ham 250 grams/pack 2 weeks or “use Freezer

by” date
Egg 1tray 3 – 5 weeks Refrigerator
Maling 397 grams/ can 1 year Refrigerator
Bacon 1kg/pack 8 months Freezer
Ketchup 1L 1 year Shelf room
Mayo 1L 3 – 6 months Shelf room
Lettuce 1kg 7- 10 days Refrigerator
Tomato 1kg 5 days Refrigerator
Cucumber 1kg 1 week Refrigerator
Fries 1kg/pack 3 months Freezer
39
Equipment’s and Small wares
Customized Van
Food truck (also called roach coach or gut

truck) is a mobile restaurant a large truck,
trailer, or van equipped to cook, prepare,
serve, and sell food. Cost – 120,000
Pesos each
Griddle
A griddle is a cooking appliance with a

broad flat surface that’s rectangular in
shape. This flat surface is made of metal,
usually stainless steel or cast iron. This is
quite like a hot plate. Just imagine a big
rectangular frying pan without sides or
handles. Cost- 2,000 Pesos each
40
Gas Tank
A fuel tank is a safe container for flammable fluids, often gasoline or

diesel fuel. Cost- 1,200 Pesos each
Freezer
An electrically powered container or part of

a refrigerator that freezes foods so that
they can be preserved safely for a long
time. Cost- 13,000 Pesos each
Deep Fryer
A deep fryer is an appliance used at home or in

restaurants that fry food items by immersing them
in boiling cooking oil.many businesses also uses
this to cook crunchy foods like French fries, chips,
crackers, and much more. Cost- 2,000 Pesos
each
Sink
41
A sink is a bowl-shaped plumbing fixture for washing hands,

dishwashing, and other purposes. Cost- 600 Pesos each
Paper Bag
A paper bag is a packaging solution made from

recycled paper. It's light and durable, perfect for
restaurants. Cost- 43 Pesos (100 Pcs)
Tissue Paper
Tissue products include those for sanitary use,

such as bathroom and facial tissue, napkins,
paper towels and wipes, and special sanitary
papers used in sterile medical procedures.
Disposable tissue products have helped
reduce the spread of bacteria and
communicable diseases. Cost- 50 Pesos (1000 Pcs)
Grater
They are commonly used to grate vegetables,

cheese and lemon or orange peel (to create
zest), spices, such as ginger and nutmeg, and
can also be used to grate other soft foods.
Cost- 50 Pesos each
Tong
42
An equipment used for picking up objects, consisting of two long

pieces joined at one end and pressed together at the other end in
order to hold an object between them. Cost- 40 Pesos each
Knife
A utensil that has a handle and a blade that may or may not be
sharp-edged. Available in a wide variety of different types and
sizes, a knife is used for cutting, chopping, dicing, slicing, mincing,
peeling, separating, and other kitchen tasks where the thin metal
shaft of a blade is of value for food preparation. Cost- 50 Pesos
each
Spatula
A spatula is a hand-held tool that is used for

lifting, flipping, or spreading. Spatulas have a
handle that is long enough to keep the holder's
hand away from what is being lifted or spread,
as well as away from a hot surface. Cost- 30
Pesos each
Plastic Food Storage
There are plastic bags manufactured for

the purpose of storing food in the freezer
that is made from heavier plastic to help
protect the food from moisture loss. Plastic
bags can be used to store many types of
food, whether at room temperature, in the
refrigerator, or in the freezer. Cost- 120
Pesos each
43
Apron
A garment usually of cloth, plastic, or leather

usually tied around the waist and used to protect
clothing or adorn a costume. Cost- 50 Pesos
each
Cutting Board
A cutting board is a wooden or plastic board that

you chop meat and vegetables on. Cost- 70
Pesos each
Plastic Sauce Squeezer
A flexible plastic container that is squeezed to eject

its contents through a tiny hole or holes. Cost- 60
Pesos (3 Pcs)
Hair Net
44
A small net that some women wear over their hair to keep it in
place. Cost- 25 Pesos each
Plastic Disposable Gloves
Disposable gloves are gloves that you use one time

and then throw away. They can protect your health
and the health of the person you're caring for. They
help keep germs and infections from spreading to you
and to the other person. Cost – 50 Pesos (100 Pcs)
Chapter lV- Management Aspect
Mission
Hotdog on Wheel’s is committed to producing healthy, delicious and

accessible products at an affordable and reasonable price. We guarantee
our customers that we will, at all-time will provide high-quality food that
best values consumer’s money.
Vision
To become the Leading food Mobile Truck, By Providing Healthy,

Inexpensive, Safe and High Quality Hotdog Overload Nationwide.
Our Core Values
RESPECT
We value and respect everyone who comes through our doors, be

they our guests or our staff. We consider their experience and well-being
our highest priority.
45
EXCELLENCE AND SAFETY
We are committed to bringing the highest level of food quality

through safe and healthy delicacy. We make sure that we gain growth and
new ideas that will improve our service in order to accept change, expect
change and make the change that will provide humans with a continuously
changing appetite.
UNIQUE
We value creativity and imaginative skill that drive us to innovation.

We aim to be recognized regionally not only to earn but also to learn. The
Hotdog on Wheels. Want to share with its community the new version of
healthy and delicious food since we view ourselves as partners with our
customers, our employees, our community and our environment.
PERSEVERANCE
We strive our best to give our customers the best. We believe that
all difficulties can be turned into strengths and improved as time goes by
only if everyone is determined enough to wait and work at their best.
Business Ownership
The Hotdog on wheels was owned by Ms. Erica Mae Cutamora, in

partnership with her former classmate in College, Ms. Kynesha Daphne
Tamayo and KC Neth Sarondo.
It was entitled “Hotdog on Wheels” because of the combination

words Hotdog and the truck Wheels. Hotdog is the main variable in the
recipe of the product. Wheels, as defined by dictionaries, are a
transportation or service that is fast in getting something or someone to
somewhere.
46
Organizational Chart
47
Duties and Responsibilities
Owner
48
The founder of the product. Hold the whole management of the

product. Guides and instructs every person under his ground. One who
seeks and meets the suppliers.
Co-Owner
Known as the business partner of the owner who shares the same
responsibility and role in the business.
In terms of our business, we have two set of employees: those who work
at the kitchen also called as kitchen department staff and others who work
in the office are the Operations Department personnel.
Operations Department
This sector of the business includes the Marketing Head, Research

and Development Head, Sales Coordinator and Office Clerk. This people
are in charge of operational issues like improvement of marketing
strategies, gathering customers’ feedback, purchasing raw materials,
inventory of unsold goods, improving food’s quality, features and design
that catch the clients taste, evaluation of customers demand and
availability of the resources, recording of sales per month, analyzing
profits and losses in short all of this task are provided by the operations
department. These people are the minds behind the flow of the business
in order to satisfy consumer’s needs.
Marketing Head
49
He is responsible for planning and developing day to day marketing

activities and long term marketing strategies. This individual is also liable
for creation, publication and distribution of marketing paraphernalia with
accordance to the business marketing plan. Lastly, this position requires
creative mind and good analytical skill to provide high quality advice to
solve any difficulty that may occur in introducing the product to the market.
Research and Development Head
Working together with the marketing head this job entail to

accumulate feedbacks about the product’s market status. This occupation
is both beneficial and essential to marketing head and business owners
given that recommendations and decision making are made based on the
results of research findings. Furthermore, this person supervises the
change in consumers demand.
Sales Coordinator
This individual is accountable for recording the cash inflows and

outflows. An individual who is capable of providing the needs of the staff
deploy in the field if a shortcoming takes place.
Clerk. This personnel is the one who transact with the supplier. They
receive, collect, count, weight, measure, and tally if the amount of the
supply delivered are equal to the number of raw materials being asked or
ordered. They also do inventory of the unsold goods.
50
Kitchen Department
This sector of the business refers to the human resources comprise

of the head Chef, Cook, Customer Service/Driver. The employees are the
main workers in the field .Assign to roam around the locality of Caloocan.
They are responsible for transforming raw materials into a budget friendly
egg snack besides they are the one who frequently engage in a face-to-
face transaction.
Head Chef. Responsible for all that goes on in our kitchen as well as
purchasing the supplies and equipment. The head chef is also involved in
hiring and training process of the cook. The difference between the chef
and the cook is the culinary certification.
Customer Service/Cook
Known as kitchen staff, are the most integral part of the food-truck
kitchen department. This position doesn’t only require good cooking skills
but also the ability to handle the speed of a busy kitchen. This employee is
also the public face of the product. Their attitude reflects the products
brand since they are the one who interact with the customer. This person
should be polite, reliable and optimistic. This individual is responsible for
taking the customer’s order, serving the product and accepting payments.
Our customer service representative should be familiarize of the menu,
how food items are prepare and what they taste like in order to provide
information and suggestion to help the customer to decide and in that way
we can earn the trust of the customers turning them from a consumer to
being a regular customer and product endorser.
Driver
51
The driver should be licensed and professional. He is responsible

for the safety transporting of our kitchen department members. This
person is knowledgeable of the routes and shortcut that will lessen any
delays.
Rules and Regulation
Hotdog On Wheels believes that maintaining a high degree of discipline

among all employees is essential to fostering a pleasant work
environment. The Corporation has created rules and regulations for,
among other things, the direction and compliance of all personnel, as well
as the orderly and effective operation of its business. The types of
employee offences and fines listed here are intended to be more
corrective measures, but they may nonetheless be used to terminate an
employer-employee relationship in cases of really egregious offenses. The
requirements of due process will always be upheld while inflicting
punishment for crimes committed.
 Proper Cooking Temperature - Cooking food at the right

temperature is the first rule of the food safety system.
 Sanitation Measures - Apart from various state and local health
associations in the United States, World Health Organisation
(WHO) has regularly emphasized on handwashing. Wash your
hands before you start cooking.
 Water and Sewage Disposal - Kitchen cannot function without
water. Right from cooking to washing, water keeps the kitchens
running.
 Design and Operation of Premises - A store room for keeping for
raw materials and food products like grains and cereals is a must to
have in any food establishment.
 Preventing Contamination During Food Processing &
Packaging - Clean machinery and appliances from time to time in
line with Food Safety regulations.
 Personal Hygiene - All staff involved in handling food products
should have COVID vaccine certification. This is the primary step
towards food protection in these COVID times.
52
 Food Worker Illness - If any worker involved in preparation ,

packaging or handling food products, suffer from communicable
disease, give them an off. Or else, it can hamper your Food Safety .
Social Responsibilities
Social Responsibility Hotdog on wheels is a kind of business that

using a van, For us to have a good effect to the environment. The
management made some social and ethical responsibility that need to do.
This Responsibility will benefits us and other.
• Clean air Act- We all know that automobile is one of the reason why we
have a dirty air. But in hotdog on Wheels the management think an
effective way to minimize the release of carbon. They use some filter to
help to minimize the release of carbon.
• Proper Waste Disposal – For the company to achieve this they put
some garbage trash can inside and outside the van. In that way customer
or employees can put their garbage in the right segregation.
• Ethical Responsibility – One of the Ethical Responsibility of the

company is giving alms for some minimal group of street children.
• Eco-friendly – Hotdog on Wheels will assure that their supplier of the

paper bags are eco friendly company. Also, This company will do a
3r(Reuse, Reduce, Recycle) in their company.
Chapter V - Financial Aspect
53
Financial Aspect
Startup Cost
To start up the Hotdog on Wheels, Owner and Co-owner must have

enough capital in order to make a successful business. The table below
will illustrate the startup Capital.
Cost of Requirements of the Project
Startup Cost Amount

Customized Food truck 120,000
Equipment’s 18,800
Small Wares 2,386
Future Expenses 29,104
Permit 18,650
Promotion and Advertisement 9,200
Rental 5,000
Startup Stock 30,000
Maintenance 5,000
Cleaning Material 1,860
Total 240,000
Schedule
Equipment’s
Item Quantity Amount Total
54
Customize 1 120,000 120,000

Mobile
Food Truck
Griddle 1 2,000 2,000
Gas Tank 1 1,200 1,200
Freezer 1 13,000 13,000
Deep Fryer 1 2,000 2,000
Sink 2 600 600
138,800

Paper Bag
(100 Pcs per 2 43 86
bag)
Tissue Paper
(1000 pcs pre 2 50 100
bag)
Grater 4 50 200
Tong 4 80 160
Knife 4 50 200
Spatula 4 30 120
Plastic Food 6 120 720
Storage
Apron 4 50 200
Cutting Board 4 70 280
Plastic Squeezer 2 60 120
(3 Pcs set)
Hairnet 4 25 100
Disposable 200 50 100
Plastic Gloves
2,386
Small Wares
Future Expenses

Estimated 29,104 29,104
Expenses
55
29,104
Permit

Security and
Exchange 1,400 1,400
Commission
Barangay Permit 750 750
Business Permit 16,000 16,000
Bureau of 500 500
Internal Revenue
18,650
Promotion and Advertisement

Tarpaulin 2 600 1200
Social 3 1000 3000
Advertising
Coupon 500 2500 2500
Flyer 500 2500 2500
9,200
Rental
56
Amount Total
Rental 5,000 5,000
5,000
Startup Stocks
Item Amount Total

One Week Supply of 30,000 30,000
Raw Material
30,000
Maintenance
Item Amount Total

Maintenance of the 5,000 5,000
Van/ Store
5,000
Cleaning Materials

Tornado Mop 1 700 700
Garbage Bag 5 80 400
57
(20 pcs/pack)
Dustpan 1 80 80
Broom 1 150 150
Spray Bottle 2 30 60
Towel 10 20 200
Gloves 2 50 100
Sponge 2 10 20
Dishwashing 1 50 50
Soap
(Bottle)
Sanitizer 1 100 100
(Bottle)
1,860
FINANCIAL STATEMENT Year 2024

Hotdog On Wheels Income Statement
For Year Ended December 31, 2024
58
Sales Revenue Daily Monthly Annually
PINDOG 1,000.00 31,000.00 365,000.00
BURDOG 1,200.00 37,000.00 438,000.00
MALDOG 1,200.00 37,000.00 438,000.00
EGYDOG 1,200.00 37,000.00 438,000.00
HAMANESE 1,200.00 37,000.00 438,000.00
BECHON 1,400.00 43,400.00 511,000.00
FRIES (L) 800.00 24,800.00 292,000.00
WATER (M) 400.00 12,400.00 146,000.00
ROYAL 500.00 15,500.00 182,500.00
SPRITE 500.00 15,500.00 182,500.00
COKE 500.00 15,500.00 182,500.00
TOTAL SALES 9,900.00 306,90.00 3,613,500.00

REVENUE
COGS
Per Serving 3,960.00 122,760.00 1,455,400.00
59
Other Expenses 950.00 7,750.00 91,250.00
Gross Profit 5,690.00 176,390.00 2,076,850.00
OPEX
Packaging 400.00 12,400.00 146,000.00
Gas 100.00 3,100.00 36,500.00
Labor 1,600.00 49,600.00 584,000.00
Rental 161.00 4,991.00 58,765.00
Net 3,429.00 106,299.00 1,251,585.00

Income/Loss
Year 2025
Hotdog on Wheels Income Statement
60
PINDOG 1,500.00 45,000.00 547,500.00
BURDOG 1,800.00 54,000.00 657,000.00
MALDOG 1,800.00 54,000.00 657,000.00
EGYDOG 1,800.00 54,000.00 657,000.00
HAMANESE 1,800.00 54,000.00 657,000.00
BECHON 2,100.00 63,000.00 766,500.00
FRIES (L) 1,200.00 36,000.00 438,000.00
WATER (M) 600 18,000.00 219,000.00
ROYAL 750.00 22,500.00 273,750.00
SPRITE 750.00 22,500.00 273,750.00
COKE 750.00 22,500.00 273,750.00
TOTAL SALES 14,850.00 445,500.00 5,420,250.00

REVENUE
COGS
Per Serving 5,940.00 178,200.00 2,168,100.00
61
Other Expenses 1,000.00 30,000.00 365,000.00
Gross Profit 7,910.00 273,300.00 2,887,150.00
OPEX
Packaging 450.00 3,600.00 164,250.00
Gas 120.00 3,600.00 43,800.00
Labor 1,750.00 52,500.00 683,750.00
Rental 193.00 5,790.00 70,445.00
Net 5,397.00 161,910.00 1,969,905.00

Income/Loss
Year 2026
62
PINDOG 2,000.00 60,000.00 730,000.00
BURDOG 2,400.00 72,000.00 876,000.00
MALDOG 2,400.00 72,000.00 876,000.00
EGYDOG 2,400.00 72,000.00 876,000.00
HAMANESE 2,400.00 72,000.00 876,000.00
BECHON 2,800.00 84,000.00 1,022,000.00
FRIES (L) 1,600.00 48,000.00 584,000.00
WATER (M) 800.00 24,000.00 292,000.00
ROYAL 1,000.00 30,000.00 365,000.00
SPRITE 1,000.00 30,000.00 365,000.00
COKE 1,000.00 30,000.00 365,000.00
TOTAL SALES 19,800.00 594,000.00 7,227,000.00

REVENUE
COGS
63
Per Serving 7,920.00 237,600.00 2,890,800.00
Other Expenses 1,100.00 33,000.00 401,500.00
Gross Profit 10,780.00 323,000.00 3,934,700.00
OPEX
Packaging 500.00 15,000.00 182,500.00
Gas 130.00 3,900.00 47,450.00
Labor 1,900.00 57,000.00 693,500.00
Rental 233.00 6,990.00 85,045.00
Net 8,017.00 240,510.00 2,926,205.00

Income/Loss
Year 2027
64
PINDOG 3,000.00 90,000.00 1,095.000.00
BURDOG 3,600.00 108,000.00 1,314,000.00
MALDOG 3,600.00 108,000.00 1,314,000.00
EGYDOG 3,600.00 108,000.00 1,314,000.00
HAMANESE 3,600.00 108,000.00 1,314,000.00
BECHON 4,200.00 126,000.00 1,533,000.00
FRIES (L) 2,430.00 74,400.00 904,200.00
WATER (M) 1,200.00 36,000.00 438,000.00
ROYAL 1,500.00 45,000.00 547,500.00
SPRITE 1,500.00 45,000.00 547,500.00
COKE 1,500.00 45,000.00 547,500.00
TOTAL SALES 29,780.00 8,934,000.00 10,869,700.00

REVENUE
COGS
Per Serving 11,912.00 357,360.00 4,347,880.00
65
Other Expenses 1,200.00 36,000.00 438,000.00
Gross Profit 16,668.00 500,040.00 608,820.00
OPEX
Packaging 580.00 16,550.00 200,750.00
Gas 150.00 4,500.00 54,750.00
Labor 2,050.00 61,500.00 748,250.00
Rental 266.00 7,980.00 97,090.00
Net 13,652.00 409,560.00 4,982,980.00

Income/Loss
Year 2028
PINDOG 3,500.00 105,000.00 1,277,500.00
66
BURDOG 4,200.00 126,000.00 1,533,000.00
MALDOG 4,200.00 126,000.00 1,533,000.00
EGYDOG 4,200.00 126,000.00 1,533,000.00
HAMANESE 4,200.00 126,000.00 1,533,000.00
BECHON 4,900.00 147,000.00 1,788,500.00
FRIES (L) 2,800.00 84,000.00 1,022,000.00
WATER (M) 1,400.00 42,000.00 511,000.00
ROYAL 1,750.00 52,500.00 638,750.00
SPRITE 1,750.00 52,500.00 638,750.00
COKE 1,750.00 52,500.00 638,750.00
TOTAL SALES 34,860.00 1,039,500.00 12,647,750.00

REVENUE
COGS
Per Serving 13,860.00 514,800.00 5,058.900.00
Other Expenses 1,300.00 39,000.00 474,500.00
67
Gross Profit 19,490.00 584,700.00 7,113,850.00
OPEX
Packaging 600.00 18,000.00 219,000.00
Gas 170.00 5,100.00 62,050.00
Labor 2,200.00 66,000.00 803,000.00
Rental 300.00 900.00 109,500.00
Net 16,320.00 489,600.00 5,956,800.00

Income/Loss
APPENDICES
HOTDOG ON WHEELS BALANCE SHEET

FOR YEAR ENDED DECEMBER 31, 2024
ASSETS
CURRENT ASSETS
CASH 1,251,585.00
INVENTORY 30,000.00
PREPAID EXPENSES 68,814.00
68
NON-CURRENT ASSETS
TOOLS AND EQUIPMENTS 141,186.00
1,491,585.
TOTAL ASSETS 00
LIABILITIES AND OWNER'S EQUITY

OWNERS EQUITY (HOTDOG ON
WHEELS) 240,000.00
RETAINED EARNINGS 1,251,585.00
1,491,585.
TOTAL LIABILITIES AND OWNER'S EQUITY 00
HOTDOG ON WHEELS STATEMENT OF CHANGES IN OWNER'S EQUITY FOR YEAR ENDED

DECEMBER 31,2024
240,000.
OWNERS EQUITY (HOTDOG ON WHEELS) 00
1,251,585.
ADD: RETAINED EARNINGS 00
1,491,585.
TOTAL OWNER'S EQUITY 00

ASSETS
CURRENT ASSETS
CASH 3,221,490.00
INVENTORY 30,000.00
NON-CURRENT ASSETS
69

3,461,490.0
TOTAL ASSETS 0

OWNERS EQUITY 240,000.00
TOTAL LIABILITIES AND OWNER'S 3,461,490.0
EQUITY 0
HOTDOG ON WHEELS STATEMENT OF CHANGES IN OWNER'S EQUITY FOR YEAR

ENDED DECEMBER 31,2025
OWNERS EQUITY (HOTDOG ON 240,000.0

WHEELS) 0
1,251,585.0
CASH ON HAND 0
1,969,905.0
3,461,490.0

ASSETS
CURRENT ASSETS
CASH 6,147,695.00
INVENTORY 30,000.00
NON-CURRENT ASSETS
70

6,387,695.0
TOTAL ASSETS 0

EQUITY 0


WHEELS) 0
3,221,490.0
CASH ON HAND 0
2,926,205.0
6,387,695.0

ASSETS
CURRENT ASSETS
CASH 11,130,675.00
INVENTORY 30,000.00
NON-CURRENT ASSETS
71

11,370,675.0
TOTAL ASSETS 0

EQUITY 0


WHEELS) 0
6,147,695.0
CASH ON HAND 0
4,982,980.0
11,370,675.0

ASSETS
CURRENT ASSETS
CASH 17,087,475.00
INVENTORY 30,000.00
NON-CURRENT ASSETS
TOTAL ASSETS 17,327,475.0
72

EQUITY 0


WHEELS) 0
11,130,675.0
CASH ON HAND 0
5,956,800.0
17,327,475.0
PROD Hot Bu C Lett Tom Pic Condi La Pack Tis Re Vari To

UCT dog ns he uce ato kle ments bo aging su nta ety tal
es s r e l
e
Pindog 7 4 2 2 1 1 2 2 .50 .50 1 23
Egydo 7 4 2 2 1 1 2 2 .50 .50 1 5 28

g
73
Haman 7 4 2 2 1 1 2 2 .50 .50 1 6 29

ese
Burdo 7 4 2 2 1 1 2 2 .50 .50 1 6 29

g
Maldo 7 4 2 2 1 1 2 2 .50 .50 1 6 29

g
Becho 7 4 2 2 1 1 2 2 .50 .50 1 8 31

n
Fries 2 2 .50 .50 1 15 21
Water 1 9 10
Sprite 1 12 13
Coke 1 12 13
Royal 1 12 13
Monthly Source of Income
Year 1 2024
PRODUCT SELLING NUMBER DAILY MONTHLY YEARLY

OF SALES SALES SALES
PRICE
SERVINGS
DAILY
PINDOG 50 10 1,000.00 31,000.00 365,000.00
BURDOG 60 10 1,200.00 37,000.00 438,000.00
MALDOG 60 10 1,200.00 37,000.00 438,000.00
74
EGYDOG 60 10 1,200.00 37,000.00 438,000.00
HAMANESE 60 10 1,200.00 37,000.00 438,000.00
BECHON 70 10 1,400.00 43,400.00 511,000.00
FRIES (L) 40 10 800.00 24,800.00 292,000.00
WATER 20 10 400.00 12,400.00 146,000.00
ROYAL 25 10 500.00 15,500.00 182,500.00
SPRITE 25 10 500.00 15,500.00 182,500.00
COKE 25 10 500.00 15,500.00 182,500.00
TOTAL 9,900.00 306,90.00 3,613,500.00
Year 2 2025

PRICE
SERVING
S DAILY
PINDOG 50 20 1,500.00 45,000.00 547,500.00
BURDOG 60 20 1,800.00 54,000.00 657,000.00
MALDOG 60 20 1,800.00 54,000.00 657,000.00
EGYDOG 60 20 1,800.00 54,000.00 657,000.00
75
HAMANESE 60 20 1,800.00 54,000.00 657,000.00
BECHON 70 20 2,100.00 63,000.00 766,500.00
FRIES (L) 40 20 1,200.00 36,000.00 438,000.00
WATER 20 20 600.00 18,000.00 219,000.00
ROYAL 25 20 7500.00 22,500.00 273,750.00
SPRITE 25 20 750.00 22,500.00 273,750.00
COKE 25 20 750.00 22,500.00 273,750.00
TOTAL 14,850.00 445,500.00 5,420,250.00
Year 3 2026

PRICE
SERVING
S DAILY
PINDOG 50 30 2,000.00 60,000.00 730,000.00
BURDOG 60 30 2,400.00 72,000.00 876,000.00
MALDOG 60 30 2,400.00 72,000.00 876,000.00
EGYDOG 60 30 2,400.00 72,000.00 876,000.00
HAMANESE 60 30 2,400.00 72,000.00 876,000.00
76
BECHON 70 30 2,800.00 84,000.00 1,022.00
FRIES (L) 40 30 1,600.00 48,000.00 584,000.00
WATER 20 30 800.00 24,000.00 292,000.00
ROYAL 25 30 1,000.00 30,000.00 365,000.00
SPRITE 25 30 1,000.00 30,000.00 365,000.00
COKE 25 30 1,000.00 30,000.00 365,000.00
TOTAL 19,800.00 594,000.00 7,227,000.00
Year 4 2027

PRICE
SERVINGS
DAILY
PINDOG 50 40 3,000.00 90,000.00 1,095,000.00
BURDOG 60 40 3,600.00 108,000.00 1,314,000.00
MALDOG 60 40 3,600.00 108,000.00 1,314,000.00
EGYDOG 60 40 3,600.00 108,000.00 1,314,000.00
HAMANESE 60 40 3,600.00 108,000.00 1,314,000.00
77
BECHON 70 40 4,200.00 126,000.00 1,533,000.00
FRIES (L) 40 40 2,430.00 74,400.00 904,200.00
WATER 20 40 1,200.00 36,000.00 438.000.00
ROYAL 25 40 1,500.00 45,000.00 547,500.00
SPRITE 25 40 1,500.00 45,000.00 547,500.00
COKE 25 40 1,500.00 45,000.00 547,500.00
TOTAL 29,780.00 8,934,000.00 10,869,700.00
YEAR 5 2028

PRICE
SERVINGS
DAILY
PINDOG 50 50 3,500.00 105,000.00 1,277,500.00
BURDOG 60 50 4,200.00 126,000.00 1,533,000.00
MALDOG 60 50 4,200.00 126,000.00 1,533,000.00
EGYDOG 60 50 4,200.00 126,000.00 1,533,000.00
HAMANESE 60 50 4,200.00 126,000.00 1,533,000.00
78
BECHON 70 50 4,900.00 147,000.00 1,788,500.00
FRIES (L) 40 50 2,800.00 84,000.00 1,022,000.00
WATER 20 50 1,400.00 42,000.00 511,000.00
ROYAL 25 50 1,750.00 52,500.00 638,750.00
SPRITE 25 50 1,750.00 52,500.00 638,750.00
COKE 25 50 1,750.00 52,500.00 638,750.00
TOTAL 34,860.00 1,039,500.00 12,647,750.00
Sample Questionnaire
Please Answer the Question Base on your Own Opinion.
Name(Optional):
Gender:
o :Male
o :Female
o : Others (Please Specify)
79
Age:
o :15-25
o :26-35
o :36-45
o :46-55
o :56-100
Employment Status
o :Student
o :Employed
o :Unemployed
Have you ever seen some Hotdog Overload while surfing in your Social
Media?
o Yes
o No
Have you ever try a Hotdog Overload?
o :Yes
o :No
If someone will sell Hotdog Overload that near you, you will buy?
80
o Yes
o No
Do you think Hotdog Overload is Healthy to you?
o :Yes
o :No
Do you think Hotdog Overload is Affordable?
o :Yes
o :No
Which of the product will you buy the most?
_______ PINDOG( Original Hotdog Overload)
_______ BURDOG( Hotdog Overload with Burger Patty)
_______MALDOG( Hotdog Overload with Maling)
_______ EGYDOG( Hotdog Overload with Egg)
81
_______HAMANESE( Hotdog Overload With Ham)
_______BECHON( Hotdog Overload with Bacon)
82
83
84
85
86
87
PERSONAL DATA
CURRICULUM VITAE
Name: Ramos, Adrian C.

Email: tasadrianramos@gmail.com
Phone: 09685424379
 Date of Birth : March 10, 2002
 Sex : Male
 Marital Status : Single
 Nationality : Filipino
 Language Known : Filipino/English
CAREER OBJECTIVE
Obtain a position where I can exploit my skills and abilities.
EDUCATION QUALIFICATION
2021 – Present ST. CLARE COLLEGE OF CALOOCAN
2019 – 2020 ESCUELA DE SOPHIA OF CALOOCAN INC.

Senior High School Diploma

High School Diploma

Elementary Diploma
Strength
 Positive Attitude
 Hard working
 Long patience
Hobbies
 Riding a bicycle
Achievements
 Certificate of Completion (Work Immersion)
 Model Student Award
 Loyalty Award
I declare that the above information is true to the best of my
knowledge.
Date:
Place:
88
CURRICULUM VITAE
Name: Sarondo, KC Neth R.

Email: kcr4mos@gmail.com
Phone: 09167842950
 Date of Birth : October 13, 2001

 Sex : Female
CAREER OBJECTIVE
To secure employment with a reputable company, where I can utilize my
skills and expand my learning’s, knowledge, and skills.

2010 – 2018 CALOOCAN CITY BUSINESS HIGH SCHOOL

High School Diploma
2008 – 2010 DEPARO ELEMENTARY SCHOOL

Elementary Diploma
Strength
 Hard working
 Maintain a positive approach
Hobbies
 Listening Music
Achievements
 NCII Holder

knowledge.
Date:
Place:
89
CURRICULUM VITAE
Name: Ricafranca, Liam Nathen M.

Email: ricafrancaliamnathen@gmail.com
Phone: 09064071148
 Date of Birth : April 18, 2000

 Sex : Male
CAREER OBJECTIVE
To apply for any position in your company that suits my qualifications and I
could share my skills and knowledge in attaining your company goals.
2019 – 2020 ST. CLARE COLLEGE OF CALOOCAN

2010 – 2018 ST. CLARE COLLEGE OF CALOOCAN

High School Diploma
2008 – 2010 DELFIN M. GERALDEZ ELEMENTARY SCHOOL

Elementary Diploma
Strength
 Leadership
 Hard Working
Hobbies
 Playing Volleyball
Achievements
 Loyalty Award
knowledge.
Date:
Place:
90
CURRICULUM VITAE
Name: Tamayo ,Kynesha Daphne G.

Email: Kynshtmy16@gmail.com
Phone: 09556732214
 Date of Birth : October 09, 2001

 Sex : Female

CAREER OBJECTIVE
To further develop my professional skills and provide an opportunity for
growth and learning.

2010 – 2018 CALOOCAN CITY BUSINESS HIGH SCHOOL

High School Diploma
2008 – 2010 URDUJA ELEMENTARY SCHOOL

Elementary Diploma
Strength
 Hard working
 Patience
Hobbies
 Playing online games
Achievements
 NCII Holder
knowledge.
Date:
Place:
91
CURRICULUM VITAE
Name: Aligan, Angelito J.
Email: aliganangelito@gmail.com
Phone: 0981396779
 Date of Birth : March 13, 2000

 Sex : Male
CAREER OBJECTIVE
To enhance my skills and learn new things.
2016 – 2018 ST.CLARE COLLEGE OF CALOOCAN

2012 – 2016 BAGONG SILANG HIGH SCHOOL (MAIN)

High School Diploma
2006 – 2011 BAGONG SILANG ELEMENTARY SCHOOOL (MAIN)

Elementary Diploma
Strength
 Hard working
 Mechanical and Electrical skills
 Good Communication
Hobbies
 Riding Motorcycle
Achievements
 Certificate of Recognition 200-2007 (Top 10)

 Certificate of Recognition SY: 2012-2013 (Top 11)
 Certificate of Attendance (Seminar)
 Certificate of Completion (Work immersion)
I declare that the above information is true to the best of my knowledge.

Date:
Place:
92
CURRICULUM VITAE
Name:Malapaya, Miguel Francisco
Email: malapayamigs@gmail.com
Phone: 09687674078
 Date of Birth : May 03 , 1999
 Sex : Male
CAREER OBJECTIVE
To leverage my HRM education and skills to secure an entry-level positionin a reputable
organizationand contribute to its human resource initiatives.
2016 –2018 PWU – JASMS QUEZON CITY

2012 – 2016 BALARA HIGH SCHOOL

High School Diploma
2006 – 2011 BAGUMBAYAN ELEMENTARY SCHOOL

Elementary Diploma
Strength
 Hard working
 Microsoft Oriented
 Microsoft Office Word
 Microsoft Office Excel
 Microsoft Office Power Point
Achievements
 Certificate of Attendance (Seminar Bay view hotel)

 Certificate of Completion Okada Hotel (Work immersion)
 Certificate of Attendance and Completion (Seminar / Shang Ri La Hotel)

Date:
Place:
93
CURRICULUM VITAE
Name:Malapaya, Miguel Francisco

Email: malangasria81@gmail.com
Phone: 09126426941
 Date of Birth : June 19, 2001
 Sex : Female
CAREER OBJECTIVE
To secure a challenging position in a reputable organization to expand my

learnings, knowledge, and skills
2016 –2018 WORLD CITY COLLEGES

2012 – 2016 SILANGAN NATIONAL HIGH SCHOOL

High School Diploma
2006 – 2011 MIRAMAR ELEMENTARY SCHOOL

Elementary Diploma
Strength
 Can work Under pressure
 Willing to learn
 Fast learner
 Hard working
ACHIEVEMENTS
 Loyalty Award
 Certificate of Completion (Work immersion)

 Date:
 Place:
94
CURRICULUM VITAE
Name:Amad, Leo John C.

Email: amadjohn3@gmail.com
Phone: 09164394528
 Date of Birth : May 10, 2000

 Sex : Male
CAREER OBJECTIVE
To apply for any position in your company that suits my qualifications and I could
share my skills and knowledge in attaining your company goals.
2016 – 2018 Mystical Rose School Of Caloocan Inc.

2012 – 2016 Mystical Rose School Of Caloocan Inc.

High School Diploma
2006 – 2012 Caloocan North Elementary School Diploma
Strength
 Leadership
 Hard Working
Hobbies
 Nature trip
Achievements
 Loyalty Award
Date:
Place:
95
CURRICULUM VITAE
Name: Erica Mae G. Cutamora

Email: eeicamae13.cutamora@gmail.com
Phone Number: 09667337081
 Date of Birth : September 13, 2000
 Sex : Femaile
CAREER OBJECTIVE
To handle my own decisions, I can maintain my good Skills, Attitude and

Knowledge.

2010 – 2018 BAGUMBONGHIGH SCHOOL

High School Diploma
2008 – 2010 BAGUMBONG ELEMENTARY SCHOOL

Elementary Diploma
Strength:
 Hard working
Hobbies
 Singing
 Cooking
 Playing Darts
Achievements
 NCII Holder (Cookery)
 Model Student
Date:
Place:
96
CURRICULUM VITAE
Name: De Sierra, Jhon Darrell

Email: jhondarrelldesierra07@gmail.com
Phone: 09126421456
 Date of Birth : December 07, 2000

 Sex : Male
CAREER OBJECTIVE
To apply all my learnings in any type of job, to show and share my skills.
2017 – 2019 Our Lady of Fatima University
2013 – 2017 Bagong Silang High School
2006 – 2013 Sto. Niño Elementary School
Strength
 Hard working
 Microsoft Oriented
 – Microsoft Office Word
 – Microsoft Office Excel
 – Microsoft Office Power Point
 Passionate
 Can Multi task
 Can easily adopt computer application
 Time management
Achievements
 Certificate of Attendance (Seminar Bay view hotel)

 Certificate of Completion Okada Hotel (Work immersion)
 Math Competition (1st place)
 Date:
 Place:
97
98

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ST.

CLARE COLLEGE OF CALOOCAN

Amad, Leo John

Ricafranca, Liam Nathen

Malapaya, Miguel Francisco

Aligan, Angelito Jimenez

Tamayo, Kynesha Daphne

Cutamora, Erica Mae

Executive Summary ……………………………………………………...... 5

Name of the Business……………………………………………………....5- 6

Nature of the Business…………………………………………………….... 6

Business Logo and Tagline ……………………………………………………....9

Business Offerings ……………………………………………………......10-11

Chapter II - Marketing Aspect

Industry Analysis …………………………………………………….........14-22

Market Analysis ……………………………………………………..............23

Target Market Profiling ……………………………………………………24-26

Competitor Analysis ……………………………………………………....27-28

Marketing Mix ……………………………………………………..............29-30

Marketing Strategies ……………………………………………………...32-33

Chapter lll - Technical Aspects

Vicinity Map …………………………………………………….................34-35

Floor Plan/ Store Perspective……………………………………………....35

Gantt chart ……………………………………………………............... 36-39

Procurement Plan ……………………………………………………........39

Production Plan ……………………………………………………..........40-41

Equipment and Small wares ……………………………………………42-46

Chapter lV- Management Aspect

Our Core Values …………………………………………………….........48

Business Ownership …………………………………………………….48-49

Organization Chart ……………………………………………………......49

Duties and Responsibilities …………………………………………….50-53

Rules and Regulation ……………………………………………………..53

Social Responsibilities …………………………………………………….54

Chapter V - Financial Aspect

Start-up Cost ……………………………………………………................55

Financial Statement …………………………………………………….. 64-73

Statement of Owner’s Equity and Balance Sheet

As the food industry keeps growing an continues to evolve into a

students because the area is highly populated with educational

Name of the Business

Hotdog on wheel's main office is located at #30 Cattleya St. Cecilia

It was entitled “Hotdog on Wheels” because of the combination

Nature of the Business

Nowadays people do not have enough time to do all they desire,

Caloocan, particularly Almar, is a populous and busy place that, like

Hotdog on Wheels comes up with the idea of finding a huge market

The first location that we

Another location which is Saranay Road which will run in the

Business Logo and Tagline

PRODUCT NAME DESCRIPTION

PINDOG Consists of Buns, Hotdogs, Lettuce, Tomato,

BURDOG It consists of Buns, Hotdog, Burger Patty,

MALDOG It consists of Buns, Hotdog, Maling, Lettuce,

EGYDOG It consists of Buns, Hotdog, Egg, Lettuce,

HAMANESE It consists of Buns, Hotdog, Ham, Lettuce,

BECHON It consists of Buns, Hotdog, Bacon, Lettuce,

Fries Crispy regular cut fries.

Choices of Flavors: Salt, Cheese, Barbecue, Sour and Cream

Hotdog on wheels have no age and gender restrictions, it is

Hotdog on Wheels' market capitalization comes from the owner, Ms.

finance is around eighty thousand pesos (80,000) each head, Establishing