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    This document provides an introduction to media and information technology. It discusses how people frequently check their phones and social media accounts in the morning. It also questions how people would function without technology. The document then defines communication as a dynamic process of sending and receiving information between two or more people. It describes several models of communication, including the linear, interactive, and transactional models. Finally, it distinguishes between media literacy, information literacy, and technology literacy, defining each term and discussing their similarities and differences.

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    LESSON-1.1

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    This document provides an introduction to media and information technology. It discusses how people frequently check their phones and social media accounts in the morning. It also questions how people would function without technology. The document then defines communication as a dynamic process of sending and receiving information between two or more people. It describes several models of communication, including the linear, interactive, and transactional models. Finally, it distinguishes between media literacy, information literacy, and technology literacy, defining each term and discussing their similarities and differences.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views18 pages

    Lesson-1 1

    Uploaded by

    jamespaulbaterna
    This document provides an introduction to media and information technology. It discusses how people frequently check their phones and social media accounts in the morning. It also questions how people would function without technology. The document then defines communication as a dynamic process of sending and receiving information between two or more people. It describes several models of communication, including the linear, interactive, and transactional models. Finally, it distinguishes between media literacy, information literacy, and technology literacy, defining each term and discussing their similarities and differences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 18

    Introduction to Media and

    Information Technology
    How many times have you
    01 checked your phone this 02 How many status updates
    morning? have you liked and reacted?

    03 How often do you stalk your


    04 Can you imagine life without
    loved ones or crush via
    the use of gadgets?
    his/her social media
    accounts?
    WHAT IS
    COMMUNICATIO
    N?
    Communication is a dynamic process that takes at
    all the time.
    The term communication comes from the Latin
    word “communicare” which means “to share”.
    According to Shawn Grimsley (20203),
    communication is sending and recieving
    information between two or more people
    COMMUNICATIO
    N PROCESS
    THROUGH
    LINEAR MODEL

    characterize the
    relationship between a
    continuous response
    variable and one or more
    predictor factors
    INTERACTIVE MODEL
    Schramm (1955) and Wood (2009) came out with a more
    interactive model.

    • a process in which individuals switch roles as sender and


    receiver in order to build meaning by delivering messages and
    getting feedback in physical and psychological environments
    INTERACTIVE MODEL
    TRANSACTIONAL MODEL

    as a process by which communicators generate social realities


    within social, relational, and cultural contexts
    TRANSACTIONAL MODEL
    Similarities and Differences of
    Media, Information and
    Literacy
    Media Literacy

    the ability to identify different types of media and


    understand the messages they're sending.
    Information Literacy

    is the ability to locate, assess, organize, use, and


    transmit information in all of its forms, particularly in
    circumstances demanding decision making, problem
    solving, or knowledge gain.
    Technology Literacy

    is the ability of an individual, working independently


    and collaboratively, to utilize technology tools ethically,
    appropriately, and effectively to access, manage,
    integrate, assess, produce, and convey information.
    What is Media
    Literacy?
    Potter (2008) media literacy is a set of
    perspective that we actively use to expose
    ourselves to the media to interpret the
    meaning of the messages we encounter
    Thanks!
    Reference Media& Information Literacy in the 21 st
    century
    Ma. Leticia C. Basilan, PhD
    Jerick M. Dorado
    Mary Rose D. Garcia

    CREDITS: This presentation template was created by Slidesgo, and includes icons by Flaticon,
    infographics & images by Freepik and content by Eliana Delacour

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