‫ﻗﺎﺋﻣﺔ اﻟﻣراﺟﻊ‬

‫اﻟﻣﺻﺎدر‪ :‬اﻟﻘرآن اﻟﻛرﯾم‬

‫اﻟﻣراﺟﻊ اﻟﻌرﺑﯾﺔ‪:‬‬

‫أﺑو ﺟﻣﻌﺔ‪ ،‬ﻧﻌﯾم‪ ،‬أﺳﺎﺳﯾﺎت ٕوادارات اﻟﺗﺳوﯾق‪ ،‬دار اﻟﻘﻠم ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،1999 ،‬اﻟطﺑﻌﺔ اﻷوﻟﻰ‪،‬‬ ‫‪-1‬‬
‫دﺑﻲ‪.‬‬
‫أﺑو ﻗﺣف‪ ،‬ﻋﺑد اﻟﺳﻼم‪ ،‬أﺳﺎﺳﯾﺎت اﻟﺗﺳوﯾق‪ ،‬اﻟﺟزء اﻟﺛﺎﻧﻲ‪ ،‬اﻟدار اﻟﺟﺎﻣﻌﯾﺔ‪ 2005 ،‬اﻹﺳﻛﻧدرﯾﺔ‪،‬‬ ‫‪-2‬‬
‫ﻣﺻر‪.‬‬
‫أﺑو ﻧﺎﻋﻣﻪ‪ ،‬ﻋﺑد اﻟﺣﻣﯾد‪ ،‬إدارة اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪ ،‬دار اﻟﻔﺟر ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ ‪ ، 2002‬ﻋﻣﺎن‪،‬‬ ‫‪-3‬‬
‫اﻷردن‪.‬‬
‫أﺑوﻋﯾد‪ ،‬ﻗﺎﺳم‪ ،‬اﻟطرﯾﻔﻲ‪ ،‬ﻣﺎزن‪ ،‬إدارة اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪ ،‬ﻋﻣﺎد اﻟدﯾن ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،2009 ،‬‬ ‫‪-4‬‬
‫ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫أﺣﻣد‪ ،‬ﻓﺗﺣﻲ‪ ،‬اﻟﺻﻧﺎﻋﺎت اﻟﺻﻐﯾرة ودورﻫﺎ ﻓﻲ اﻟﺗﻧﻣﯾﺔ اﻟﻣﺣﻠﯾﺔ‪ ،‬ﻣؤﺳﺳﺔ ﺷﺑﺎب اﻟﺟﺎﻣﻌﺔ‪،2005 ،‬‬ ‫‪-5‬‬
‫اﻹﺳﻛﻧدرﯾﺔ‪ ،‬ﻣﺻر‪.‬‬
‫اﻟرﯾﺎدة ٕوادارة اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪،‬ﻣﻧﺷورات ﺟﺎﻣﻌﺔ اﻟﻘدس‬ ‫أﺣﻣد‪ ،‬ﻣروة‪ ،‬ﺑرﻫم‪ ،‬ﻧﺳﯾم‪،‬‬ ‫‪-6‬‬
‫اﻟﻣﻔﺗوﺣﺔ‪ ،2008،‬اﻟطﺑﻌﺔ اﻟﺛﺎﻧﯾﺔ‪ ،‬رام اﷲ‪ ،‬ﻓﻠﺳطﯾن‪.‬‬
‫إﺳﺗراﺗﯾﺟﯾﺔ ﺗﻧﻣﯾﺔ اﻟﺻﻧﺎﻋﺎت اﻟﺻﻐﯾرة واﻟﻣﺗوﺳطﺔ‪ ،‬ورﺷﺔ ﻋﻣل‪ ،‬اﻟﻣرﻛز اﻟﻘوﻣﻲ ﻟﻠﺑﺣوث‪،1997 ،‬‬ ‫‪-7‬‬
‫اﻟﻘﺎﻫرة‪ ،‬ﻣﺻر‪.‬‬
‫ﺑﺳﯾﺳو‪ ،‬ﻓؤاد‪ ،‬اﻟﻣوﺳوﻋﺔ اﻟﻔﻠﺳطﯾﻧﯾﺔ‪ ،‬اﻟﻣﺟﻠد اﻷول‪ ،2005 ،‬ﺑﯾروت‪ ،‬ﻟﺑﻧﺎن‪.‬‬ ‫‪-8‬‬
‫ﺑﺳﯾﺳو‪ ،‬ﻓؤاد‪ ،‬اﻟﻣوﺳوﻋﺔ اﻟﻔﻠﺳطﯾﻧﯾﺔ‪ ،‬اﻟﻘﺳم اﻟﻌﺎم‪ ،‬م ت ف‪ ،2005 ،‬اﻟﻣﺟﻠد اﻟﺛﺎﻟث‪ ،‬ﺑﯾروت‪ ،‬ﻟﺑﻧﺎن‪.‬‬ ‫‪-9‬‬
‫‪ -10‬اﻟﺑﻛري‪ ،‬ﺛﺎﻣر‪ ،‬اﺳﺗراﺗﯾﺟﯾﺎت اﻟﺗﺳوﯾق‪ ،‬دار اﻟﯾﺎزوري اﻟﻌﻠﻣﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2012 ،‬اﻟطﺑﻌﺔ اﻟﻌرﺑﯾﺔ‪،‬‬
‫ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -11‬اﻟﺑﻛري‪ ،‬ﺛﺎﻣر‪ ،‬اﺳﺗراﺗﯾﺟﯾﺎت اﻟﺗﺳوﯾق‪ ،‬دار اﻟﯾﺎزوري اﻟﻌﻠﻣﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2008 ،‬اﻟطﺑﻌﺔ اﻟﻌرﺑﯾﺔ‪،‬‬
‫ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -12‬اﻟﺑﻛري‪ ،‬ﺛﺎﻣر‪ ،‬اﻟﺗﺳوﯾق‪ :‬أﺳس وﻣﻔﺎﻫﯾم ﻣﻌﺎﺻرة‪ ،‬دار اﻟﯾﺎزوري اﻟﻌﻠﻣﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،2006 ،‬‬
‫اﻟطﺑﻌﺔ اﻟﻌرﺑﯾﺔ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬

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‫‪ -13‬اﻟﺑﻛري‪ ،‬ﺛﺎﻣر‪ ،‬اﻟﻧوري‪ ،‬اﺣﻣد‪ ،‬اﻟﺗﺳوﯾق اﻻﺧﺿر‪ ،‬دار اﻟﯾﺎزوري اﻟﻌﻠﻣﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،2009 ،‬‬
‫ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -14‬اﻟﺑﻛري‪ ،‬ﺛﺎﻣر‪ ،‬اﻟﻧوري‪ ،‬اﺣﻣد‪ ،‬اﻟﺗﺳوﯾق اﻷﺧﺿر‪ ،‬دار اﻟﯾﺎزوري اﻟﻌﻠﻣﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،2009 ،‬‬
‫ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫إﻋداد إﺳﺗراﺗﯾﺟﯾﺔ اﻟﺗﺳوﯾق وﻋﻣﻠﯾﺎﺗﻬﺎ‪ ،‬دار اﻟﯾﺎزوري اﻟﻌﻠﻣﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،‬‬ ‫‪ -15‬ﺑن ﻣوﯾزة‪ ،‬اﺣﻣد‪،‬‬
‫‪ ،2013‬اﻟطﺑﻌﺔ اﻟﻌرﺑﯾﺔ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫إﻋداد إﺳﺗراﺗﯾﺟﯾﺔ اﻟﺗﺳوﯾق وﻋﻣﻠﯾﺎﺗﻬﺎ‪ ،‬دار اﻟﯾﺎزوري اﻟﻌﻠﻣﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،‬‬ ‫‪ -16‬ﺑن ﻣوﯾزة‪ ،‬اﺣﻣد‪،‬‬
‫‪ ،2013‬اﻟطﺑﻌﺔ اﻟﻌرﺑﯾﺔ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -17‬ﺗﻘﺎرﯾر دورﯾﺔ‪ ،‬ﺳﻠطﺔ اﻟﻧﻘد اﻟﻔﻠﺳطﯾﻧﯾﺔ‪ ،2012 ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -18‬ﺗوﻓﯾق‪ ،‬ﺣﺳن‪ ،‬إدارة اﻷﻋﻣﺎل اﻟﺗﺟﺎرﯾﺔ اﻟﺻﻐﯾرة‪ ،‬دار ﺻﻔﺎء ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2002 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -19‬ﺛﺎﺑت‪ ،‬زﻫﯾر‪ ،‬ﻛﯾف ﺗﻘﯾم أداء اﻟﺷرﻛﺎت واﻟﻌﺎﻣﻠﯾن‪ ،‬دار اﻟطﺑﺎﻋﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2011 ،‬اﻟﻘﺎﻫرة‪،‬‬
‫ﻣﺻر‪.‬‬
‫ﺟﺎﻣﻌﺔ أﺳﯾوط‪ ،‬ﻣﺻر‪.‬‬ ‫‪.1‬‬
‫‪ -20‬ﺟﺎﻣﻌﺔ اﻟﻘدس اﻟﻣﻔﺗوﺣﺔ‪ ،‬ﻣﺑﺎدئ اﻟﺗﺳوﯾق‪ ،‬ﻣﻧﺷورات ﺟﺎﻣﻌﺔ اﻟﻘدس اﻟﻣﻔﺗوﺣﺔ‪ ،2008 ،‬رام اﷲ‪-‬‬
‫ﻓﻠﺳطﯾن‪.‬‬
‫‪ -21‬ﺟﻣﺎل اﻟدﯾن‪ ،‬داﻟﯾﺎ‪ ،‬دراﺳﺔ ﻗطﺎع ﺳﯾﺎﺳﺎت ﺗﻧﻣﯾﺔ ﺻﺎدرات اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة واﻟﻣﺗوﺳطﺔ‪ ،‬و ازرة‬
‫اﻟﺻﻧﺎﻋﺔ واﻟﺗﺟﺎرة اﻟﺧﺎرﺟﯾﺔ‪ ،2010 ،‬اﻟﻘﺎﻫرة‪ -‬ﻣﺻر‪.‬‬
‫‪ -22‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬إﺣﺻﺎءات اﻟﺗﺟﺎرة اﻟﺧﺎرﺟﯾﺔ‪ ،2008 ،‬اﻟﺳﻠﻊ واﻟﺧدﻣﺎت‪ ،‬ﻧﺗﺎﺋﺞ‬
‫رﺋﯾﺳﯾﺔ‪ ،2007 ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -23‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬إﺣﺻﺎءات اﻟﺣﺳﺎﺑﺎت اﻟﻘوﻣﯾﺔ‪ 2014 ،‬ب‪ ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -24‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬إﺣﺻﺎءات اﻟﺣﺳﺎﺑﺎت اﻟﻘوﻣﯾﺔ‪ ،‬ﻟﻌﺎم ‪ ،2010‬رام اﷲ‪-‬‬
‫ﻓﻠﺳطﯾن‪.‬‬
‫‪ -25‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬اﻟﺗﻘدﯾرات اﻷوﻟﯾﺔ ﻷداء اﻻﻗﺗﺻﺎد اﻟﻔﻠﺳطﯾﻧﻲ ﻟﻌﺎم‪ ،2015‬رام‬
‫اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -26‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬اﻟﺣﺳﺎﺑﺎت اﻟﻘوﻣﯾﺔ‪ ،2005-2000 ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -27‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬اﻟﺣﺳﺎﺑﺎت اﻟﻘوﻣﯾﺔ‪ ،‬ﻣؤﺷرات ﺳوق اﻟﻌﻣل‪ ،‬اﻟرﺑﻊ اﻟﺛﺎﻟث‪،‬‬
‫‪ ،2015‬رام اﷲ‪ ،‬ﻓﻠﺳطﯾن‪.‬‬

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‫‪ -28‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬اﻟﻣﻧﺷﺎت اﻻﻗﺗﺻﺎدﯾﺔ اﻟﻧﺗﺎﺋﺞ اﻟﻧﻬﺎﺋﯾﺔ‪ ،‬اﻟﺗﻌداد اﻟﻌﺎم ﻟﻠﺳﻛﺎن‬
‫واﻟﻣﺳﺎﻛن واﻟﻣﻧﺷﺎت‪ ،2007 ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -29‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬ﺗﺣدﯾث ﺳﺟل اﻟﻣﻧﺷﺂت‪ ،1999 ،‬اﻟﻧﺗﺎﺋﺞ اﻟرﺋﯾﺳﯾﺔ‪ ،‬رام اﷲ‪-‬‬
‫ﻓﻠﺳطﯾن‪.‬‬
‫‪ -30‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬ﺗﻌداد اﻟﺳﻛﺎن‪ 2014 ،‬أ‪ ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -31‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬ﺗﻌداد اﻟﻣﻧﺷﺂت ‪ ، 2012‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -32‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬ﺗﻌداد اﻟﻣﻧﺷﺎت‪ ،2004 ،‬اﻟﻧﺗﺎﺋﺞ اﻟﻧﻬﺎﺋﯾﺔ‪ ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -33‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬ﺗﻘرﯾر ﻣﻧﺷور ﺣول أداء اﻻﻗﺗﺻﺎد اﻟﻔﻠﺳطﯾﻧﻲ‪ ،2015 ،‬رام‬
‫اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -34‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬ﻣﺳﺢ اﻟﻘوى اﻟﻌﺎﻣﻠﺔ‪ ،‬اﻟرﺑﻊ اﻟﺛﺎﻧﻲ‪ ،2015 ،‬رام اﷲ‪ ،‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -35‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬ﻣﺳﺢ اﻟﻣﯾﺎﻩ اﻟﻣﻧﻔذ ﻋﺎم ‪ ،2013‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -36‬اﻟﺟﻬﺎز اﻟﻣرﻛزي ﻟﻺﺣﺻﺎء اﻟﻔﻠﺳطﯾﻧﻲ‪ ،‬و ازرة اﻻﺗﺻﺎﻻت وﺗﻛﻧوﻟوﺟﯾﺎ اﻟﻣﻌﻠوﻣﺎت‪ ،‬ﺑﯾﺎن ﻣﺷﺗرك ﺑﻣﻧﺎﺳﺑﺔ‬
‫اﻟﯾوم اﻟﻌﺎﻟﻣﻲ ﻟﻣﺟﺗﻣﻊ اﻟﻣﻌﻠوﻣﺎت‪ ،‬أﯾﺎر ‪ ،2015‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -37‬ﺣرب‪ ،‬ﺑﯾﺎن‪ ،‬ﻣﺑﺎدئ اﻟﺗﺳوﯾق‪ ،‬ﻣؤﺳﺳﺔ اﻟرواق‪ ،2009 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -38‬اﻟﺣﺳﯾﻧﻲ‪ ،‬ﻓﻼح‪ ،‬إدارة اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪ ،‬ﻣدﺧل اﺳﺗراﺗﯾﺟﻲ ﻟﻠﻣﻧﺎﻓﺳﺔ واﻟﺗﻣﯾز‪ ،‬دار اﻟﺷروق ﻟﻠﻧﺷر‬
‫واﻟﺗوزﯾﻊ‪ ، 2010 ،‬اﻟطﺑﻌﺔ اﻟﺛﺎﻧﯾﺔ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -39‬اﻟﺣﺳﯾﻧﻲ‪ ،‬ﻓﻼح‪ ،‬اﻟدوري‪ ،‬ﻓؤاد‪ ،‬إدارة اﻟﺑﻧوك ﻣدﺧل اﺳﺗراﺗﯾﺟﻲ ﻣﻌﺎﺻر‪ ،‬دار واﺋل ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،‬‬
‫‪ ،2008‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -40‬اﻟﺧطﯾب‪ ،‬ﻓﻬد‪ ،‬ﻣﺑﺎدئ اﻟﺗﺳوﯾق‪ ،‬دار اﻟﻔﻛر ﻟﻠطﺑﺎﻋﺔ واﻟﻧﺷر‪ ،2000 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -41‬اﻟرﺑﯾﻌﻲ‪ ،‬ﻟﯾث‪ ،‬اﻟﺷراﯾﻌﺔ‪ ،‬واﺋل‪ ،‬اﺛر إدارة ﻋﻼﻗﺎت اﻟزﺑﺎﺋن ﻋﻠﻰ اداء اﻟﻔﻧﺎدق‪ ،‬اﻟﻣﺟﻠﺔ اﻟﻣﺻرﯾﺔ ﻟﻠﻌﻠوم‬
‫اﻟﺗﺟﺎرﯾﺔ‪ ،2011 ،‬اﻟﻘﺎﻫرة‪ ،‬اﻷردن‪.‬‬
‫‪ -42‬اﻟرواري‪ ،‬ﻧزار‪ ،‬اﻟرزﻧﺟﻲ‪ ،‬اﺣﻣد‪ ،‬اﺳﺗراﺗﯾﺟﯾﺎت اﻟﺗﺳوﯾق‪ ،‬دار واﺋل ﻟﻠﻧﺷر‪ ،2004 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -43‬روﺑرت ﻫزرﺗش‪ ،‬ﻣﺎﯾﻛل ﺑﯾﺗرز‪ ،‬ﺗﻧظﯾم اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪ ،‬ﻣرﻛز اﻟﻛﺗب اﻷردﻧﻲ‪ ،2008 ،‬ﻋﻣﺎن‪،‬‬
‫اﻷردن‪.‬‬
‫‪ -44‬اﻟزﺑﯾدي‪ ،‬ﺣﻣزة ‪ ،‬ﺗﻘﯾﯾم اﻷداء‪ ،‬ﻣؤﺳﺳﺔ اﻟورق ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2002 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -45‬زﻫﯾر‪ ،‬ﺛﺎﺑت‪ ،‬اﻟدﻟﯾل اﻟﻌﻠﻣﻲ ﻟﻠﺗﺳوﯾق‪ ،‬اﻟﺷرﻛﺔ اﻟﻌرﺑﯾﺔ ﻟﻺﻋﻼم اﻟﺻﺎﻟﺣﻲ‪ ،1993 ،‬اﻟﻘﺎﻫرة‪ ،‬ﻣﺻر‪.‬‬

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‫إدارة اﻷﻓراد واﻟﻌﻼﻗﺎت اﻟﺻﻧﺎﻋﯾﺔ‪ ،‬ﻣطﺑﻌﺔ اﻟﺟﺎﻣﻌﺔ‪ ،2006 ،‬اﻟطﺑﻌﺔ اﻷوﻟﻰ‪،‬‬ ‫‪ -46‬زوﯾﻠف‪ ،‬ﻣﻬدي‪،‬‬
‫اﻟﻌراق‪.‬‬
‫‪ -47‬زﯾﺎدات‪ ،‬اﺣﻣد وآﺧرون‪ ،‬اﻟوﺟﯾز ﻓﻲ اﻟﺗﺷرﯾﻌﺎت اﻟﺗﺟﺎرﯾﺔ اﻷردﻧﯾﺔ‪ ،‬دار واﺋل ﻟﻠﻧﺷر‪ ، 1996،‬اﻟطﺑﻌﺔ‬
‫اﻷوﻟﻰ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -48‬ﺳﺎﻟم‪ ،‬ﻓؤاد‪ ،‬ﺣﺳن‪ ،‬ﻣﺗوﻟﻲ‪ ،‬اﻻﺳﺗراﺗﯾﺟﯾﺎت اﻟﺗﺳوﯾﻘﯾﺔ ﻟوﺣدات اﻟﻘطﺎع اﻟﻌﺎم اﻟﻌﺎﻣﻠﺔ ﻓﻲ ﺗﺳوﯾق اﻟﺳﻠﻊ‬
‫اﻻﺳﺗﻬﻼﻛﯾﺔ ﻓﻲ ﺑﻌض اﻟدول اﻟﻌرﺑﯾﺔ‪ ،‬اﻟﻣﻧظﻣﺔ اﻟﻌرﺑﯾﺔ ﻟﻠﻌﻠوم اﻹدارﯾﺔ‪ ،1985 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -49‬ﺳﻠطﺔ اﻟطﺎﻗﺔ اﻟﻔﻠﺳطﯾﻧﯾﺔ‪ ،‬ﺑﯾﺎﻧﺎت ﻋﺎﻣﺔ‪ ،2014 ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -50‬ﺳﻠطﺔ اﻟﻧﻘد اﻟﻔﻠﺳطﯾﻧﯾﺔ‪ ،‬إﺣﺻﺎءات أداء اﻟﺑﻧوك‪ ،‬ﺳﻧوات ﻣﺗﻌددة‪ ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -51‬اﻟﺳﻠﻣﻲ‪ ،‬ﻋﻠﻲ‪ ،‬ﻗﻣﺔ اﻷداء‪ ،‬دار اﻟطﺑﺎﻋﺔ اﻟﻣﺗﻣﯾزة‪ ،2002 ،‬اﻟﻘﺎﻫرة‪ ،‬ﻣﺻر‪.‬‬
‫‪ -52‬ﺳوﯾدان‪ ،‬ﻧظﺎم‪ ،‬ﺣداد‪ ،‬ﺷﻔﯾق‪ ،‬اﻟﺗﺳوﯾق‪-‬ﻣﻔﺎﻫﯾم ﻣﻌﺎﺻرة‪ ،‬دار اﻟﺣﺎﻣد ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،2009 ،‬‬
‫ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -53‬اﻟﺳﯾد‪ ،‬إﺳﻣﺎﻋﯾل‪ ،‬اﻟﺗﺳوﯾق‪ ،‬اﻟدار اﻟﺟﺎﻣﻌﯾﺔ ﻟﻠطﺑﺎﻋﺔ واﻟﻧﺷر واﻟﺗوزﯾﻊ‪ ،1999 ،‬اﻹﺳﻛﻧدرﯾﺔ‪ ،‬ﻣﺻر‪.‬‬
‫‪ -54‬ﺷرﻛﺔ اﻻﺗﺻﺎﻻت اﻟﻔﻠﺳطﯾﻧﯾﺔ‪ ،‬ﺑﯾﺎﻧﺎت ﻋﺎﻣﺔ‪ ،2014‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -55‬اﻟﺷرﻣﺎن‪ ،‬زﯾﺎد‪ ،‬ﻋﺑد اﻟﺳﻼم‪ ،‬ﻋﺑد اﻟﻐﻔور‪ ،‬ﻣﺑﺎدئ اﻟﺗﺳوﯾق‪ ،‬دار ﺻﻔﺎء ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2009،‬اﻟطﺑﻌﺔ‬
‫اﻷوﻟﻰ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -56‬ﺻﺑرﻩ‪ ،‬ﺳﻣر‪ ،‬ﻣﺑﺎدئ اﻟﺗﺳوﯾق ﻣدﺧل ﻣﻌﺎﺻر‪ ،‬دار اﻹﻋﺻﺎر اﻟﻌﻠﻣﻲ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2010 ،‬اﻟطﺑﻌﺔ‬
‫اﻷوﻟﻰ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -57‬اﻟﺻﻣﯾدﻋﻲ‪ ،‬ﻣﺣﻣود‪ ،‬اﺳﺗراﺗﯾﺟﯾﺎت اﻟﺗﺳوﯾق‪ ،‬ﻣدﺧل ﻛﻣﻲ وﺗﺣﻠﯾﻠﻲ‪ ،‬دار اﻟﺣﺎﻣد ﻟﻠﻧﺷر‬
‫واﻟﺗوزﯾﻊ‪ ،2009،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -58‬اﻟﺻﻣﯾدﻋﻲ‪ ،‬ﻣﺣﻣود‪ ،‬ﯾوﺳف‪ ،‬ردﯾﻧﻪ‪ ،‬اﻟﺗﺳوﯾق اﻻﺳﺗراﺗﯾﺟﻲ‪ ،‬دار اﻟﻣﺳﯾرة ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ واﻟطﺑﺎﻋﺔ‪،‬‬
‫‪ ،2011‬اﻟطﺑﻌﺔ اﻷوﻟﻰ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -59‬اﻟﺻﻣﯾدﻋﻲ‪ ،‬ﻣﺣﻣود‪ ،‬ﯾوﺳف‪ ،‬ردﯾﻧﻪ‪ ،‬اﻟﺗﺳوﯾق اﻟﻣﺻرﻓﻲ‪ ،‬دار اﻟﻣﻧﺎﻫﺞ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪.2005 ،‬‬
‫ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -60‬اﻟﺻﻣﯾدﻋﻲ‪ ،‬ﻣﺣﻣود‪ ،‬ﯾوﺳف‪ ،‬ردﯾﻧﻪ‪ ،‬ﺗﺳوﯾق اﻟﺧدﻣﺎت‪ ،‬دار اﻟﻣﺳﯾرة ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2010 ،‬ﻋﻣﺎن‪،‬‬
‫اﻷردن‪.‬‬
‫اﻻﻗﺗﺻﺎد اﻟﻔﻠﺳطﯾﻧﻲ ﺗﺣﻠﯾل ورؤﯾﺔ ﻧﻘدﯾﺔ وﻣﻬﻣﺎت اﻟﻣﺳﺗﻘﺑل‪ ،2044 ،‬ﻏزة‪،‬‬ ‫‪ -61‬اﻟﺻوراﻧﻲ‪ ،‬ﻏﺎزي‪،‬‬
‫ﻓﻠﺳطﯾن‪.‬‬

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 ‫اﻟﺿﻣور‪ ،‬ﻫﺎﻧﻲ‪ ،‬إدارة اﻟﻘﻧوات اﻟﺗوزﯾﻌﯾﺔ‪ ،‬دار واﺋل ﻟﻠﻧﺷر‪ ،1999 ،‬اﻟطﺑﻌﺔ اﻷوﻟﻰ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬ ‫‪- 62‬‬

‫وآﺧرون‪:‬ﻧظﺎم اﻻﺳﺗﺧﺑﺎرات اﻟﺗﺳوﯾﻘﯾﺔ‪،‬دار ﺻﻔﺎء ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪، 2009،‬اﻟطﺑﻌﺔ‬ ‫‪ -63‬طﺎﻟب‪ ،‬ﻋﻼء‪،‬‬

‫اﻷوﻟﻰ‪،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -64‬اﻟطﺎﺋﻲ‪ ،‬ﺣﻣﯾد وآﺧرون‪ ،‬اﻟﺗﺳوﯾق اﻟﺣدﯾث‪-‬ﻣدﺧل ﺷﺎﻣل‪ ،‬دار اﻟﯾﺎزوري اﻟﻌﻠﻣﯾﺔ ﻟﻠﻧﺷر‬
‫واﻟﺗوزﯾﻊ‪ ،2010،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -65‬اﻟطوﯾل‪ ،‬أﻛرم‪ ،‬اﻟﻌﺑﺎدي‪ ،‬ﻋﻠﻲ‪ ،‬إدارة ﺳﻠﺳﻠﺔ اﻟﺗﺟﻬﯾز وأﺑﻌﺎد إﺳﺗراﺗﯾﺟﯾﺔ اﻟﻌﻣﻠﯾﺎت واﻷداء اﻟﺗﺳوﯾﻘﻲ‪،‬‬
‫دار اﻟﺣﺎﻣد ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2013 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -66‬اﻟطﯾﻠوﻧﻲ‪ ،‬ﺟﻬﺎد‪ ،‬دراﺳﺔ اﻟﺟدوى اﻻﻗﺗﺻﺎدﯾﺔ ﻟﻠﻣﺷﺎرﯾﻊ‪ ،‬دار ﻛﻧوز اﻟﻣﻌرﻓﺔ اﻟﻌﻠﻣﯾﺔ‪ ،2011 ،‬ﻋﻣﺎن‪،‬‬
‫اﻷردن‪.‬‬
‫‪ -67‬ﻋﺎﺷور‪ ،‬ﻧﻌﯾم‪ ،‬ﻋودة‪ ،‬رﺷﯾد‪ ،‬ﻣﺑﺎدئ اﻟﺗﺳوﯾق‪ ،‬دار اﻟﯾﺎزوري اﻟﻌﻠﻣﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2008 ،‬اﻟطﺑﻌﺔ‬
‫اﻟﺛﺎﻧﯾﺔ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -68‬ﻋﺎﺷور‪ ،‬ﻧﻌﯾم‪ ،‬ﻋودة‪ ،‬رﺷﯾد‪ ،‬ﻣﺑﺎدئ اﻟﺗﺳوﯾق‪ ،‬دار اﻟﯾﺎزوري اﻟﻌﻠﻣﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2006 ،‬ﻋﻣﺎن‪،‬‬
‫اﻷردن‪.‬‬
‫‪ -69‬اﻟﻌﺎﻧﻲ‪ ،‬ﻣزﻫر وآﺧرون‪ ،‬إدارة اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة)ﻣﻧظور رﯾﺎدي ﺗﻛﻧوﻟوﺟﻲ(‪ ،‬دار ﺻﻔﺎء ﻟﻠﻧﺷر‬
‫واﻟﺗوزﯾﻊ‪، 2010،‬اﻟطﺑﻌﺔ اﻷوﻟﻰ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -70‬ﻋﺑد اﻟﺑﺎري‪ ،‬درة‪ ،‬ﺗﻛﻧوﻟوﺟﯾﺎ اﻷداء اﻟﺑﺷري ﻓﻲ اﻟﻣﻧظﻣﺎت‪ :‬اﻻﺳس اﻟﻧظرﯾﺔ ودﻻﻻﺗﻬﺎ ﻓﻲ اﻟﺑﯾﺋﺔ‬
‫اﻟﻌرﺑﯾﺔ اﻟﻣﻌﺎﺻرة‪ ،‬اﻟﻣﻧظﻣﺔ اﻟﻌرﺑﯾﺔ ﻟﻠﺗﻧﻣﯾﺔ اﻹدارﯾﺔ‪ ،2003 ،‬اﻟﻘﺎﻫرة‪ ،‬ﻣﺻر‪.‬‬
‫‪ -71‬ﻋﺑد اﻟﺣﻣﯾد‪ ،‬اﺳﻌد‪ ،‬اﻟﺗﺳوﯾق اﻟﻔﻌﺎل‪ ،‬ﻛﯾف ﺗواﺟﻪ ﺗﺣدﯾﺎت اﻟﻘرن‪ ،21‬ﻣﻛﺗﺑﺔ ﻣؤﺳﺳﺔ اﻷﻫرام‪،2009 ،‬‬
‫اﻟﻘﺎﻫرة‪ ،‬ﻣﺻر‪.‬‬
‫‪ -72‬ﻋﺑد اﻟﺣﻣﯾد‪ ،‬ﻣروان‪ ،‬أﺳس اﻟﺑﺣث اﻟﻌﻠﻣﻲ ﻻﻋداد اﻟرﺳﺎﺋل اﻟﺟﺎﻣﻌﯾﺔ‪ ،‬ﻣؤﺳﺳﺔ اﻟرواق ﻟﻠﻧﺷر‬
‫واﻟﺗوزﯾﻊ‪ ،2000 ،‬ﻋﻣﺎن‪ ،‬ص‪.161-160‬‬
‫‪ -73‬ﻋﺑد اﻟﺳﻼم‪ ،‬ﻋﺑد اﻟﻐﻔور وآﺧرون‪ ،‬إدارة اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪ ،‬دار ﺻﻔﺎء ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،2009 ،‬‬
‫اﻟطﺑﻌﺔ اﻷوﻟﻰ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -74‬ﻋﺑد اﻟطﻠب‪ ،‬ﻣﺣﻣد‪ ،‬دور اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة ﻓﻲ اﻟﺗﻧﻣﯾﺔ اﻻﻗﺗﺻﺎدﯾﺔ‪ ،‬اﻟﻣﺟﻠﺔ اﻟﻌﻠﻣﯾﺔ‪،2000 ،‬‬
‫‪ -75‬ﻋﺑد اﻟﻔﺗﺎح‪ ،‬ﻣﺣﻣد‪ ،‬اﻟﺗﺳوﯾق‪ ،‬دار اﻟﻧﻬﺿﺔ اﻟﻌرﺑﯾﺔ ﻟﻠطﺑﺎﻋﺔ واﻟﻧﺷر‪، 1983،‬طﺑﻌﺔ أوﻟﻰ‪ ،‬ﺑﯾروت‪،‬‬
‫ﻟﺑﻧﺎن‪.‬‬

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‫‪ -76‬ﻋﺑد اﻟﻔﺗﺎح‪ ،‬ﻣﺣﻣد‪ ،‬اﻟﺗﺳوﯾق‪ ،‬دار اﻟﻧﻬﺿﺔ اﻟﻌرﺑﯾﺔ ﻟﻠطﺑﺎﻋﺔ واﻟﻧﺷر‪ ،1999 ،‬اﻟطﺑﻌﺔ اﻷوﻟﻰ‪ ،‬ﺑﯾروت‪،‬‬
‫ﻟﺑﻧﺎن‪.‬‬
‫‪ -77‬ﻋﺑد اﻟﻛرﯾم‪ ،‬ﻧﺻر‪ ،‬ﺗﻘﯾﯾم ﺑﯾﺋﺔ وأداء اﻻﻗﺗﺻﺎد اﻟﻔﻠﺳطﯾﻧﻲ ‪ ،2007-1994‬ﻣﺟﻠﺔ أوراق ﻓﻠﺳطﯾﻧﯾﺔ‪،‬‬
‫اﻟﻣرﻛز اﻟﻔﻠﺳطﯾﻧﻲ ﻟﻠﺑﺣوث واﻟدراﺳﺎت اﻹﺳﺗراﺗﯾﺟﯾﺔ‪ ،2008 ،‬اﻟﻌدد اﻷول‪ ،‬رام اﷲ‪ ،‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -78‬ﻋﺑد اﻟﻣطﻠب‪ ،‬ﻣﺣﻣد‪ ،‬دور اﻟﻣﺷروﻋﺎت اﻟﺻﻧﺎﻋﯾﺔ اﻟﺻﻐﯾرة‪ ،‬ﻛﻠﯾﺔ اﻟﺗﺟﺎرة‪ ،‬ﺟﺎﻣﻌﺔ اﻟﻘﺎﻫرة‪ ،‬ﻣرﻛز‬
‫اﻟﺗﻌﻠﯾم اﻟﻣﻔﺗوح‪ ،1987 ،‬اﻟﻘﺎﻫرة‪ ،‬ﻣﺻر‪.‬‬
‫‪ -79‬ﻋﺑوي‪ ،‬زﯾد‪ ،‬ﻧظم اﻟﻣﻌﻠوﻣﺎت اﻟﺗﺳوﯾﻘﯾﺔ‪ ،‬دار اﻟراﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2008،‬طﺑﻌﺔ أوﻟﻰ‪ ،‬ﻋﻣﺎن‪،‬‬
‫اﻷردن‪.‬‬
‫ﻋﺑﯾدات‪ ،‬ﻣﺣﻣد‪ ،‬ﻣﺑﺎدئ اﻟﺗﺳوﯾق‪ -‬ﻣدﺧل ﺳﻠوﻛﻲ‪ ،‬دار اﻟﺛﻘﺎﻓﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ واﻟدار اﻟﻌﻠﻣﯾﺔ اﻟدوﻟﯾﺔ‬ ‫‪-80‬‬

‫ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،1998 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬

‫‪ -81‬ﻋرﻓﺔ‪ ،‬ﺳﯾد ﺳﺎﻟم‪ ،‬دراﺳﺔ ﺟدوى اﻟﻣﺷروﻋﺎت‪ ،‬دار اﻟراﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2001 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -82‬ﻋزام‪ ،‬زﻛرﯾﺎ‪ ،‬وآﺧرون‪ ،‬ﻣﺑﺎدئ اﻟﺗﺳوﯾق اﻟﺣدﯾث ﺑﯾن اﻟﻧظرﯾﺔ واﻟﺗطﺑﯾق‪ ،‬دار اﻟﻣﺳﯾرة ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‬
‫واﻟطﺑﺎﻋﺔ‪ ،2015 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -83‬اﻟﻌطﯾﺔ‪ ،‬ﻣﺎﺟدة‪ ،‬إدارة اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪ ،‬دار اﻟﻣﺳﯾرة ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ واﻟطﺑﺎﻋﺔ ‪ ، 2004‬اﻟطﺑﻌﺔ‬
‫اﻟﺛﺎﻧﯾﺔ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -84‬اﻟﻌطﯾﺔ‪ ،‬ﻣﺎﺟدة‪ ،‬إدارة اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪ ،‬دار اﻟﻣﺳﯾرة ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ واﻟطﺑﺎﻋﺔ‪ ،2004 ،‬ﻋﻣﺎن‪،‬‬
‫اﻷردن‪.‬‬
‫‪ -85‬ﻋﻔﺎﻧﺔ‪ ،‬ﺟﻬﺎد‪ ،‬اﺑو ﻋﯾد‪ ،‬ﻓﺎﺳم‪ ،‬إدارة اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪ ،‬دار اﻟﯾﺎزوري اﻟﻌﻠﻣﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،‬‬
‫‪ ،2010‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -86‬اﻟﻌﻼق‪ ،‬ﺑﺷﯾر‪ ،‬اﻟﺗﺳوﯾق اﻟﺣدﯾث‪ ،‬اﻟدار اﻟﺟﻣﺎﻫﯾرﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ واﻹﻋﻼن‪ ،1996 ،‬ﺳرت‪ ،‬ﻟﯾﺑﯾﺎ‪.‬‬
‫‪ -87‬اﻟﻌﻼق‪ ،‬ﺑﺷﯾر‪ ،‬اﻟﻌﺑدﻟﻲ‪ ،‬ﻗﺣطﺎن‪ ،‬اﻟﺗﺳوﯾق‪ .‬أﺳﺎﺳﯾﺎت وﻣﺑﺎدئ‪ ،‬دار زﻫران‪ ،1999 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -88‬ﻋﻼم‪ ،‬ﺳﻣﯾر‪ ،‬إدارة اﻟﻣﺷروﻋﺎت اﻟﺻﻧﺎﻋﯾﺔ اﻟﺻﻐﯾرة‪ ،‬ﻛﻠﯾﺔ اﻟﺗﺟﺎرة‪ ،‬ﺟﺎﻣﻌﺔ اﻟﻘﺎﻫرة‪ ،‬ﻣرﻛز اﻟﻌﻠﯾم‬
‫اﻟﻣﻔﺗوح ‪ ،1998‬اﻟﻘﺎﻫرة‪ ،‬ﻣﺻر‪.‬‬
‫‪ -89‬ﻋﻼم‪ ،‬ﺳﻣﯾر‪ ،‬إدارة اﻟﻣﺷروﻋﺎت اﻟﺻﻧﺎﻋﯾﺔ اﻟﺻﻐﯾرة‪ ،‬ﻣرﻛز اﻟﺗﻌﻠﯾم اﻟﻣﻔﺗوح‪ ،1997 ،‬اﻟﻘﺎﻫرة‪ ،‬ﻣﺻر‪.‬‬
‫‪ -90‬ﻋﻠﻲ‪ ،‬ﺣﺳﯾن‪ ،‬اﻷﺳﺎﻟﯾب اﻟﺣدﯾﺛﺔ ﻓﻲ اﻟﺗﺳوﯾق )اﻟدﻟﯾل اﻟﻌﻣﻠﻲ ﻟﻼﺳﺗراﺗﯾﺟﯾﺎت واﻟﺧطط اﻟﺗﺳوﯾﻘﯾﺔ(‪ ،‬دار‬
‫اﻟرﺿﺎ ﻟﻠﻧﺷر‪ ،2000 ،‬دﻣﺷق‪ ،‬ﺳورﯾﺎ‪.‬‬

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‫‪ -91‬ﻋﻠﯾﺎن‪ ،‬رﺑﺣﻲ‪ ،‬وآﺧرون‪ ،‬ﺗﺳوﯾق اﻟﻣﻌﻠوﻣﺎت‪ ،‬دار ﺻﻔﺎء ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2006 ،‬اﻟطﺑﻌﺔ اﻟﺛﺎﻧﯾﺔ‪،‬‬
‫ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -92‬ﻋﻠﯾﺎن‪ ،‬ﻧور اﻟدﯾن‪ ،‬اﻟﺳﯾﺎﺳﺔ اﻻﻗﺗﺻﺎدﯾﺔ اﻟوطﻧﯾﺔ اﻟﻣﻧظورة ﻟﻠدوﻟﺔ اﻟﻔﻠﺳطﯾﻧﯾﺔ‪ ،‬ﺻﺎﻣد اﻻﻗﺗﺻﺎدي‪،‬‬
‫‪ ،1994‬ﺑﯾروت‪ ،‬ﻟﺑﻧﺎن‪.‬‬
‫‪ -93‬ﻋواد‪ ،‬ﺣﺎزم وآﺧرون‪ ،‬ﻣﺑﺎدئ اﻟﻘﺎﻧون اﻟﺗﺟﺎري‪ ،‬دار ﯾﺎﻓﺎ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ، 2000،‬اﻟطﺑﻌﺔ اﻻوﻟﻰ‪،‬‬
‫ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -94‬اﻟﻐرﺑﺎوي‪ ،‬ﻋﻼء وآﺧرون‪ ،‬اﻟﺗﺳوﯾق اﻟﻣﻌﺎﺻر‪ ،‬اﻟدار اﻟﺟﺎﻣﻌﯾﺔ ﻟﻠﻧﺷر‪ ،2007 ،‬اﻟطﺑﻌﺔ اﻷوﻟﻰ‪ ،‬ﻣﺻر‪.‬‬
‫‪ -95‬ﻏﻧﯾم‪ ،‬اﺣﻣد‪ ،‬اﻹدارة اﻹﺳﺗراﺗﯾﺟﯾﺔ ﻟﺗﺳوﯾق اﻟﻣﻧﺗﺟﺎت‪ ،‬دار اﻟﻧﻬﺿﺔ اﻟﻌرﺑﯾﺔ‪ ،2010 ،‬اﻟﻘﺎﻫرة‪ ،‬ﻣﺻر‪.‬‬
‫‪ -96‬ﻗرار ﻣﺟﻠس اﻟوزراء‪ ،‬رﻗم) ‪/13/105/01‬م‪.‬و‪/‬س‪.‬ف(‪،2011 ،‬رام اﷲ‪ ،‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -97‬اﻟﻛردي‪ ،‬ﺧﺎﻟد‪ ،‬اﻟﺗﺳوﯾق ﻣن ﻣﻧظور ﻣﻌﺎﺻر‪ ،‬دار اﻟﺑرﻛﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2010 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -98‬ﻛﻠﯾﻔورد‪ ،‬ﺑوﻣﺑﺎك‪ ،‬أﺳس إدارة اﻟﻣﺷروع اﻟﺗﺟﺎري اﻟﺻﻐﯾر‪ ،‬دار اﻟﻔﻛر اﻟﻌرﺑﻲ‪ ،1992 ،‬ﻋﻣﺎن‪ ،‬اﻻردن‪.‬‬
‫‪ -99‬ﻛوﺗﻠر ﻓﯾﻠﯾب‪ ،‬ارﻣﺳﺗروﻧﺞ ﺟﯾري‪ ،‬اﺳﺎﺳﯾﺎت اﻟﺗﺳوﯾق‪ ،‬دار اﻟﻣرﯾﺦ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2007 ،‬اﻟﺳﻌودﯾﺔ‪.‬‬
‫‪ -100‬ﻛوﺗﻠر ﻓﯾﻠﯾب‪ ،‬ارﻣﺳﺗوﻧﺞ ﺟﯾري‪ ،(2007) ،‬أﺳﺎﺳﯾﺎت اﻟﺗﺳوﯾق‪ ،‬دار اﻟﻣرﯾﺦ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،‬اﻟﺳﻌودﯾﺔ‪.‬‬
‫‪ -101‬ﻛورﺗل‪ ،‬ﻓرﯾد‪ ،‬ﻣدﺧل اﻟﺗﺳوﯾق‪ ،‬دار ﻛﻧوز اﻟﻣﻌرﻓﺔ اﻟﻌﻠﻣﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2010 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -102‬اﻟﻠﺟﻧﺔ اﻻﻗﺗﺻﺎدﯾﺔ ﻟﻐرب آﺳﯾﺎ‪ ،‬ﺑرﻧﺎﻣﺞ اﻷﻣم اﻹﻧﻣﺎﺋﻲ ‪ ، UNDP‬ﻛﯾف ﺗﺄﺳس ﻣﺷروﻋﺎ ﺧﺎﺻﺎ ﺑك‪،‬‬
‫اﻷﻣم اﻟﻣﺗﺣدة ‪.1993‬‬
‫‪ -103‬ﻣﺎس‪ ،‬اﻟﻣراﻗب اﻻﻗﺗﺻﺎدي واﻻﺟﺗﻣﺎﻋﻲ اﻟرﺑﻌﻲ‪ ،‬ﻋدد ‪ ،18‬أﯾﻠول ‪ ، 2009‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -104‬ﻣﺎس‪ ،‬اﻟﻣراﻗب اﻻﻗﺗﺻﺎدي واﻻﺟﺗﻣﺎﻋﻲ اﻟرﺑﻌﻲ‪ ،‬ﻋدد ‪ ،2013 ،26‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -105‬اﻟﻣرﺳوم اﻟرﺋﺎﺳﻲ رﻗم ‪ 1‬ﻟﻌﺎم ‪ ،1998‬إﻧﺷﺎء ﻫﯾﺋﺔ ﺗﺷﺟﯾﻊ اﻻﺳﺗﺛﻣﺎر‪ ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -106‬ﻣطر‪ ،‬ﻣﺣﻣد‪ ،‬اﻟﺗﺣﻠﯾل اﻟﻣﺎﻟﻲ ﻟﻸﺳﺎﻟﯾب واﻷدوات واﻻﺳﺗﺧداﻣﺎت اﻟﻌﻣﻠﯾﺔ‪ ،‬اﻟﺷرﻛﺔ اﻟﺟدﯾدة ﻟﻠطﺑﺎﻋﺔ‪،‬‬
‫‪ ،2002‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -107‬اﻟﻣﻌﻼ‪ ،‬ﻧﺎﺟﻲ‪ ،‬ﺗوﻓﯾق‪ ،‬راﺋف‪ ،‬أﺻول اﻟﺗﺳوﯾق )ﻣدﺧل اﺳﺗراﺗﯾﺟﻲ(‪ ،‬دار واﺋل ﻟﻠﻧﺷر‪ ،2005 ،‬ﻋﻣﺎن‪،‬‬
‫اﻷردن‪.‬‬
‫ﺟدا واﻟﺻﻐﯾرة‬
‫‪ -108‬ﻣﻌﻬد اﻟﺳﯾﺎﺳﺎت اﻻﻗﺗﺻﺎدﯾﺔ‪-‬ﻣﺎس‪ ،‬ﺗﺟﺎرب اﻟدول ﻓﻲ ﺗطوﯾر أﻋﻣﺎل اﻟﻣﻧﺷﺂت اﻟﺻﻐﯾرة ً‬
‫واﻟﻣﺗوﺳطﺔ‪ -‬دروس ﻟﻔﻠﺳطﯾن‪ ،2088 ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -109‬ﻣﻛﺣول‪ ،‬ﺑﺎﺳم‪ ،‬ﻣﻧﺷﺂت اﻷﻋﻣﺎل اﻟﺻﻐﯾرة اﻟﻔﻠﺳطﯾﻧﯾﺔ ﻓﻲ ﺷﻣﺎل ﻓﻠﺳطﯾن‪ ،‬ﻣرﻛز ﺑﯾﺳﺎن ﻟﻠﺑﺣوث‬
‫واﻹﻧﻣﺎء ‪ ،2011‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬

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‫‪ -110‬ﻣﻬﻧﺎ‪ ،‬ﻋﻠﻲ‪ ،‬اﺑو ﺑﻛر‪ ،‬اﺣﻣد‪ ،‬اﻟﻣؤﺳﺳﺎت اﻟﺻﻐﯾرة ‪ ..‬دورﻫﺎ ﻓﻲ اﻻﻗﺗﺻﺎد اﻟﻔﻠﺳطﯾﻧﻲ واﺛر اﻟﻌﻘوﺑﺎت‬
‫اﻹﺳراﺋﯾﻠﯾﺔ ﻋﻠﯾﺔ‪ ،‬اﺗﺣﺎد اﻟﻐرف اﻟﺗﺟﺎرﯾﺔ‪ ،2001 ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن ‪.‬‬
‫اﻟﻣؤذن‪ ،‬ﻣﺣﻣد‪ ،‬ﻣﺑﺎدئ اﻟﺗﺳوﯾق‪ ،‬ﺟﺎﻣﻌﺔ اﻟزرﻗﺎء اﻷﻫﻠﯾﺔ‪ ،2006 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬ ‫‪.2‬‬
‫‪ -111‬اﻟﻣؤذن‪ ،‬ﻣﺣﻣد‪ ،‬ﻣﺑﺎدئ اﻟﺗﺳوﯾق‪ ،‬دار اﻟﺛﻘﺎﻓﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ واﻟدار اﻟﻌﻠﻣﯾﺔ اﻟدوﻟﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،‬‬
‫‪ ،1998‬اﻟطﺑﻌﺔ اﻷوﻟﻰ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -112‬ﻣوﺳﻰ‪ ،‬ﻋﺎﻣر‪ ،‬إدارة اﻟﺗﺳوﯾق‪ ،‬دار اﻟﺑداﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2009 ،‬اﻟطﺑﻌﺔ اﻷوﻟﻰ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -113‬ﻧﺎﺟﻲ‪ ،‬ﻣﻌﻼ‪ ،‬ﺗوﻓﯾق‪ ،‬راﺋف‪ ،‬أﺻول اﻟﺗﺳوﯾق‪ .‬ﻣدﺧل ﺗﺣﻠﯾﻠﻲ‪ ،‬دار واﺋل‪ ،2005 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -114‬اﻟﻧﺎروز‪ ،‬ﺿﯾﺎء‪ ،‬اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة واﻟﻣﺗﻧﺎﻫﯾﺔ اﻟﺻﻐر ﺑﯾن وﺳﺎﺋل اﻟﺗﻣوﯾل اﻟﺗﻘﻠﯾدﯾﺔ واﻹﺳﻼﻣﯾﺔ‪،‬‬
‫دراﺳﺔ ﻣﻘﺎرﻧﺔ‪ ،‬دار اﻟﺗﻌﻠﯾم اﻟﺟﺎﻣﻌﯾﺔ‪ ،2015 ،‬اﻹﺳﻛﻧدرﯾﺔ‪ ،‬ﻣﺻر‪.‬‬
‫‪ -115‬اﻟﻧﺟﺎر‪ ،‬ﻓﺎﯾز‪ ،‬اﻟﻌﻠﻲ‪ ،‬ﻋﺑد اﻟﺳﺗﺎر‪ ،‬اﻟرﯾﺎدة ٕوادارة اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪ ،‬دار اﻟﺣﺎﻣد ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،‬‬
‫‪ ،2009‬طﺑﻌﺔ أوﻟﻰ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -116‬اﻟﻧﺟﺎر‪ ،‬ﻓرﯾد‪ ،‬إدارة ﻣﻧظوﻣﺎت اﻟﺗﺳوﯾق اﻟﻌرﺑﻲ واﻟدوﻟﻲ‪ ،‬ﻣؤﺳﺳﺔ ﺷﺑﺎب اﻟﺟﺎﻣﻌﺔ‪،2004 ،‬‬
‫اﻹﺳﻛﻧدرﯾﺔ‪ ،‬ﻣﺻر‪.‬‬
‫‪ -117‬اﻟﻧﺳور‪ ،‬اﯾﺎد‪ ،‬اﺳﺗراﺗﯾﺟﯾﺎت اﻟﺗﺳوﯾق‪ -‬ﻣدﺧل ﻧظري وﻛﻣﻲ‪ ،‬دار ﺻﻔﺎء ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪،2012 ،‬‬
‫ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -118‬اﻟﻧﺳور‪ ،‬اﯾﺎد‪ ،‬إدارة اﻟﺗﺳوﯾق‪ ،‬دار ﺻﻔﺎء ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2013 ،‬اﻟطﺑﻌﺔ اﻷوﻟﻰ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -119‬اﻟﻧﺳور‪ ،‬اﯾﺎد‪ ،‬اﻷﺻول اﻟﻌﻠﻣﯾﺔ ﻟﻠﺗﺳوﯾق اﻟﺣدﯾث‪ ،‬دار ﺻﻔﺎء ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2010 ،‬اﻟطﺑﻌﺔ اﻷوﻟﻰ‪،‬‬
‫ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -120‬اﻟﻬﻧدي‪ ،‬ﻣﻧﯾر‪ ،‬اﻟﻔﻛر اﻟﺣدﯾث ﻓﻲ ﻫﯾﻛل ﺗﻣوﯾل اﻟﺷرﻛﺎت‪ ،‬دار اﻟﻣﻌﺎرف‪ ،2005 ،‬اﻟطﺑﻌﺔ اﻟﺛﺎﻧﯾﺔ‪،‬‬
‫اﻹﺳﻛﻧدرﯾﺔ‪ ،‬ﻣﺻر‪.‬‬
‫‪ -121‬ﻫوﻟﻲ اﯾدﻣوﻧدز‪ ،‬ﺗﺳوﯾق اﻟﻣؤﺳﺳﺎت اﻟﺻﻐﯾرة‪ ،‬ﺑﯾت اﻷﻓﻛﺎر اﻟدوﻟﯾﺔ‪ ،2011 ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬
‫‪ -122‬ﻫﯾﻛل‪ ،‬ﻣﺣﻣد‪ ،‬ﻣﻬﺎرات إدارة اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪،‬ﻣﺟﻣوﻋﺔ اﻟﻧﯾل اﻟﻌرﺑﯾﺔ‪ ، 2003،‬اﻟطﺑﻌﺔ اﻷوﻟﻰ‪،‬‬
‫اﻟﻘﺎﻫرة‪ ،‬ﻣﺻر‪.‬‬
‫‪ -123‬و ازرة اﻟﻣﺎﻟﯾﺔ اﻟﻔﻠﺳطﯾﻧﯾﺔ‪ ،‬اﻟﻣوﻗﻊ اﻻﻟﻛﺗروﻧﻲ‪ ،‬إﺣﺻﺎءات ‪ ،2013‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -124‬و ازرة اﻟﻧﻘل واﻟﻣواﺻﻼت‪ ،‬اﻟﺗﻘرﯾر اﻹﺣﺻﺎﺋﻲ اﻟﺳﻧوي ﻟﻠﻧﻘل‪ ،2014 ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫إدارة اﻷﻋﻣﺎل اﻟﺗﺟﺎرﯾﺔ اﻟﺻﻐﯾرة‪ ،‬دار ﺻﻔﺎء ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ‪ ،2002 ،‬اﻟطﺑﻌﺔ‬ ‫‪ -125‬ﯾوﺳف‪ ،‬ﺗوﻓﯾق‪،‬‬
‫اﻷوﻟﻰ‪ ،‬ﻋﻣﺎن‪ ،‬اﻷردن‪.‬‬

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 ‫رﺳﺎﺋل دﻛﺗوراﻩ‬
‫‪ -1‬ﺑوﻛرﯾظﺔ‪ ،‬ﻧوال‪ ،(2011) ،‬اﺛر اﻻﺗﺻﺎل ﻓﻲ رﻓﻊ اﻷداء اﻟﺗﺳوﯾﻘﻲ ﻟﻠﻣؤﺳﺳﺔ اﻟﺧدﻣﯾﺔ‪ ،‬رﺳﺎﻟﺔ دﻛﺗوراﻩ‬
‫ﻏﯾر ﻣﻧﺷورة‪ ،‬ﻛﻠﯾﺔ اﻟﻌﻠوم اﻹدارﯾﺔ‪ ،‬ﺟﺎﻣﻌﺔ اﻟﺟزاﺋر‪.‬‬
‫‪ -2‬ﺣﺳن‪ ،(2008) ،‬ﻋﻼﻗﺔ إدراك اﻟﺧطر ﺑﺎﻟﻣﺗﻐﯾرات اﻟﺗﻧظﯾﻣﯾﺔ وأﺛرﻫﺎ ﻓﻲ أداء اﻟﻣﻧظﻣﺔ‪ ،‬رﺳﺎﻟﺔ دﻛﺗوراﻩ‬
‫ﻏﯾر ﻣﻧﺷورة‪ ،‬ﻛﻠﯾﺔ اﻻﻗﺗﺻﺎد‪ ،‬ﺟﺎﻣﻌﺔ ﺑﻐداد‪.‬‬
‫‪ -3‬اﻟﺧطﯾب‪ ،‬ﺳﻣﯾر‪ ،(2006) ،‬ﻗﯾﺎس دور اﻟﻣﻘﺎرﻧﺔ اﻟﻣرﺟﻌﯾﺔ ﻓﻲ ﺗﺣﺳﯾن اﻷداء أﻟﻣﻧظﻣﻲ‪ ،‬رﺳﺎﻟﺔ دﻛﺗوراﻩ‬
‫ﻏﯾر ﻣﻧﺷورة‪ ،‬ﻛﻠﯾﺔ اﻹدارة واﻻﻗﺗﺻﺎد‪ ،‬ﺟﺎﻣﻌﺔ اﻟﻣﺳﺗﻧﺻرة‪ ،‬ﺑﻐداد‪.‬‬
‫‪ -4‬اﻟدوﺳري‪ ،‬ﻧﺎﺻر‪ ،(2010) ،‬اﺛر إﺳﺗراﺗﯾﺟﯾﺔ اﻟﻧﻣو ﻋﻠﻰ اﻷداء اﻟﺗﺳوﯾﻘﻲ ﻟدى ﺷرﻛﺎت اﻟﺗﺎﻣﯾن اﻟﻛوﯾﺗﯾﺔ‬
‫ودور اﻟﺗوﺟﻪ اﻟﺗﺳوﯾﻘﻲ ﻛﻣﺗﻐﯾر وﺳﯾط‪ ،‬رﺳﺎﻟﺔ دﻛﺗوراﻩ ﻏﯾر ﻣﻧﺷورة‪ ،‬ﻛﻠﯾﺔ إدارة اﻷﻋﻣﺎل‪ ،‬ﺟﺎﻣﻌﺔ اﻟﺷرق‬
‫اﻷوﺳط‪.‬‬
‫‪ -5‬اﻟطرﯾﻔﻲ‪ ،‬ﺷﺎدي‪ ،‬ﻣﺻﺑﺎح‪ ،‬ﻣﺣﻣود‪ ،(2010) ،‬اﺛر اﻟﺗوﺟﻪ اﻟﺳوﻗﻲ ﻋﻠﻰ أداء ﺷرﻛﺎت ﻧﻘل اﻟطرود‬
‫اﻟﺑرﯾدﯾﺔ اﻟﺳرﯾﻌﺔ ﻓﻲ اﻷردن‪ ،‬رﺳﺎﻟﺔ دﻛﺗوراﻩ ﻏﯾر ﻣﻧﺷورة‪ ،‬ﺟﺎﻣﻌﺔ ﻋﻣﺎن اﻟﻌرﺑﯾﺔ ﻟﻠدراﺳﺎت اﻟﻌﻠﯾﺎ‪ ،‬اﻷردن‪.‬‬
‫‪ -6‬طﻣﻠﯾﻪ‪ ،‬اﻟﻬﺎم )‪ ،(2005‬ﺗطوﯾر اﺳﺗراﺗﯾﺟﯾﺎت ﺗﺳوﯾﻘﯾﺔ ﺗﻧﺎﻓﺳﯾﺔ ﺗﺣﻘق اﻟﺑﻘﺎء واﻟرﺑﺣﯾﺔ واﻟﻧﻣو ﻟﻠﻣﺷﺎرﯾﻊ‬
‫اﻟﺻﻧﺎﻋﯾﺔ اﻟﺻﻐﯾرة ﻓﻲ اﻷردن‪ ،‬رﺳﺎﻟﺔ دﻛﺗوراﻩ ﻣﻧﺷورة‪ ،‬ﺟﺎﻣﻌﺔ ﻋﻣﺎن اﻟﻌرﺑﯾﺔ ﻟﻠدراﺳﺎت اﻟﻌﻠﯾﺎ‪.‬‬
‫‪ -7‬اﻟﻌرﯾﻘﻲ‪ ،‬ﺑﺳﯾم ﻗﺎﺋد‪ ،(2006) ،‬اﺛر ﺗطﺑﯾق ﻣﻌﺎﯾﯾر اﻟﺟودة ﻋﻠﻰ اﻷداء اﻟﺗﺳوﯾﻘﻲ‪ ،‬رﺳﺎﻟﺔ دﻛﺗوراﻩ ﻏﯾر‬
‫ﻣﻧﺷورة‪ ،‬ﻛﻠﯾﺔ اﻹدارة واﻻﻗﺗﺻﺎد‪ ،‬ﺟﺎﻣﻌﺔ اﻟﻛوﻓﺔ‪ ،‬اﻟﻌراق‪.‬‬
‫‪ -8‬ﻋرﯾوة‪ ،‬ﻣﺣﺎد‪ ،(2011) ،‬دور ﺑطﺎﻗﺔ اﻷداء اﻟﻣﺗوازن ﻓﻲ ﻗﯾﺎس وﺗﻘﯾﯾم اﻷداء ﺑﺎﻟﻣؤﺳﺳﺎت اﻟﺻﻧﺎﻋﯾﺔ‪،‬‬
‫رﺳﺎﻟﺔ دﻛﺗوراﻩ ﻏﯾر ﻣﻧﺷورة‪ ،‬ﺟﺎﻣﻌﺔ ﻓرﺣﺎن ﻋﺑﺎس‪ ،‬ﺳطﯾف‪ ،‬اﻟﺟزاﺋر‪.‬‬
‫‪ -9‬اﻟﻌﻔﯾﺷﺎت‪ ،‬ﺗﯾﺳﯾر‪ ،(2007) ،‬اﻟﺟودة ورﺿﺎ اﻟزﺑون وأﺛرﻫﻣﺎ ﻓﻲ ﺗﺣدﯾد اﻻﺳﺗراﺗﯾﺟﯾﺎت اﻟﺗﺳوﯾﻘﯾﺔ ﻟﻠﺧدﻣﺔ‬
‫اﻟﻣﺻرﻓﯾﺔ‪ ،‬رﺳﺎﻟﺔ دﻛﺗوراﻩ ﻏﯾر ﻣﻧﺷورة‪ ،‬ﻛﻠﯾﺔ اﻻﻗﺗﺻﺎد‪ ،‬ﺟﺎﻣﻌﺔ اﻟﻣوﺻل‪ ،‬اﻟﻌراق‪.‬‬
‫‪ -10‬اﻟﻌوادي‪ ،‬أﻣﯾر ‪ ،‬اﺛر ﺗﺑﻧﻲ ﻓﻠﺳﻔﺔ اﻟﺗﺳوﯾق اﻷﺧﺿر ﻓﻲ ﺗﺣﺳﯾن اﻷداء اﻟﺗﺳوﯾﻘﻲ‪ ،‬رﺳﺎﻟﺔ دﻛﺗوراﻩ‪ ،‬ﻛﻠﯾﺔ‬
‫اﻹدارة واﻻﻗﺗﺻﺎد‪ ،‬ﺟﺎﻣﻌﺔ ﻛرﺑﻼء‪.‬‬
‫‪ -11‬اﻟﻌواﻣرة‪ ،‬ﻣﺣﻣد‪ ،‬ﺗﺣﻠﯾل وﺗﻘﯾﯾم اﻟﻧﺷﺎطﺎت اﻟﺗﺳوﯾﻘﯾﺔ ﻟﻣؤﺳﺳﺎت ﺗﺟﺎرة اﻟﺗﺟزﺋﺔ اﻟﻐذاﺋﯾﺔ ﻓﻲ اﻷردن‪ ،‬رﺳﺎﻟﺔ‬
‫دﻛﺗوراﻩ ﻣﻧﺷورة‪ ،2007 ،‬ﺟﺎﻣﻌﺔ ﻋﻣﺎن اﻟﻌرﺑﯾﺔ ﻟﻠدراﺳﺎت اﻟﻌﻠﯾﺎ‪.‬‬
‫ﺗﻔﺎﻋﻠﯾﺔ اﻻﺗﺻﺎﻻت اﻟﺗﺳوﯾﻘﯾﺔ اﻟﻣﺗﻛﺎﻣﻠﺔ واﻧﻌﻛﺎﺳﻬﺎ ﻋﻠﻰ اﻷداء‬ ‫‪ -12‬ﻗرة داﻏﻲ‪ ،‬ﻛﺎوة ﻓرج‪،(2006) ،‬‬
‫اﻟﺗﺳوﯾﻘﻲ‪ ،‬رﺳﺎﻟﺔ دﻛﺗوراﻩ ﻏﯾر ﻣﻧﺷورة‪ ،‬ﻛﻠﯾﺔ اﻹدارة واﻻﻗﺗﺻﺎد‪ ،‬ﺟﺎﻣﻌﺔ اﻟﻣﺳﺗﻧﺻرة‪ ،‬ﺑﻐداد‪.‬‬

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 ‫دراﺳﺎت ﻋﻠﻣﯾﺔ‬
‫‪ -1‬ﻋﻠﯾﺎن‪ ،‬ﻧﺎﻓذ‪ ،‬اﻻﻗﺗﺻﺎد اﻟﻔﻠﺳطﯾﻧﻲ ﺑﯾن اﻟﺗﺑﻌﯾﺔ واﻻﺳﺗﻘﻼل ‪ ،1987-1967‬ﻣﺟﻠﺔ ﺷؤون ﻓﻠﺳطﯾﻧﯾﺔ‪،‬‬
‫‪ -2‬اﻟرﺑﻌﻲ‪ ،‬ﻟﯾث وآﺧرون‪ ،‬أﺛر ﻣﻌرﻓﺔ اﻟزﺑون وﺗطوﯾر اﻟﺧدﻣﺎت اﻟﺟدﯾدة ﻓﻲ اﻟداء اﻟﺗﺳوﯾﻘﻲ‪ ،‬دراﺳﺎت‬
‫اﻟﻌﻠوم اﻹدارﯾﺔ‪ ،‬اﻟﻣﺟﻠد‪ ،41‬اﻟﻌدد ‪ ،2014 ،2‬ص ‪.290-275‬‬
‫أﺛر ﺗﻘﺎﻧﺔ اﻟﻣﻌﻠوﻣﺎت واﻻﺗﺻﺎﻻت اﻟﺣدﯾﺛﺔ ﻓﻲ ﻓﺎﻋﻠﯾﺔ اﻟداء‬ ‫ﯾﺣﯾﻰ‪ ،‬ﻋﻼء‪،‬‬ ‫‪ -3‬اﻟﻌزاوي‪ ،‬ﻣﺣﻣد‪،‬‬
‫اﻟﺗﺳوﯾﻘﻲ‪ ،‬ﻛﻠﯾﺔ اﻹدارة واﻻﻗﺗﺻﺎد‪ -‬ﺟﺎﻣﻌﺔ اﻟﻣوﺻل‪ ،‬ﺗﻧﻣﯾﺔ اﻟراﻓدﯾن‪ ،‬اﻟﻣﺟﻠد ‪ ،30‬اﻟﻌدد ‪ ،91‬ﻟﺳﻧﺔ‬
‫‪ ،2008‬ص ‪.258-239‬‬
‫‪ -4‬اودي اﯾدوﺟو‪ ،‬ادﻧﺟﺎل ادرﯾس‪ ،‬ﺗﺄﺛﯾر ﻣﻣﺎرﺳﺎت اﻟﺗﺳوﯾق ﻋﻠﻰ ادﻋﺎء اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪ ،‬اﻟﺻﺣﯾﻔﺔ‬
‫اﻷوروﺑﯾﺔ ﻟﻠﻌﻠوم اﻻﻗﺗﺻﺎدﯾﺔ واﻟﻣﺎﻟﯾﺔ واﻹدارﯾﺔ‪ ،‬اﻟﻌدد ‪ ،2012 ،46‬ﺟﺎﻣﻌﺔ وﻻﯾﺔ ﻻﻏوس‪ -‬ﻧﯾﺟﯾرﯾﺎ‪،‬‬
‫ص ‪.2010 -1450‬‬
‫‪ -5‬ﻋطﯾﺎﻧﻲ‪ ،‬ﻧﺻر‪ ،‬اﻟﺣﺎج‪ ،‬ﺳﺎرة‪ ،‬ﻣﺷﺎﻛل اﻟﻣﻧﺷﺂت اﻟﺻﻐﯾرة ﺟدا واﻟﺻﻐﯾرة واﻟﻣﺗوﺳطﺔ ﻓﻲ ﻓﻠﺳطﯾن‪،‬‬
‫ﻣﻌﻬد أﺑﺣﺎث اﻟﺳﯾﺎﺳﺎت اﻻﻗﺗﺻﺎدﯾﺔ اﻟﻔﻠﺳطﯾﻧﻲ)ﻣﺎس(‪ ،2012 ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -6‬ﺳﺎﺑﯾﻼ‪ ،‬اﻧطون‪ ،‬ﺗﺳوﯾق ﻣﻧﺗﺟﺎت اﻟﻣﻧﺷﺂت اﻟﺻﻐﯾرة واﻟﻣﺗوﺳطﺔ‪ ،‬ﻣﻌﻬد أﺑﺣﺎث اﻟﺳﯾﺎﺳﺎت اﻻﻗﺗﺻﺎدﯾﺔ‬
‫اﻟﻔﻠﺳطﯾﻧﻲ)ﻣﺎس(‪ ،2009 ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -7‬اﻟﺷﻣﯾﻣري‪ ،‬اﺣﻣد‪ ،‬اﻟﻌواﻣل اﻟﻣؤﺛرة ﻓﻲ اﻟﺗوﺟﻪ اﻟﺗﺳوﯾﻘﻲ ﻓﻲ اﻟﻣﻧﺷﺂت اﻟﺻﻐﯾرة‪ ،‬دورﯾﺔ اﻹدارة اﻟﻌﺎﻣﺔ‪،‬‬
‫اﻟﻣﺟﻠد ‪ ،46‬اﻟﻌدد اﻷول‪ ،2006 ،‬ﺟﺎﻣﻌﺔ اﻟﻘﺻﯾم‪.‬‬
‫‪ -8‬أﺑو ﻣﻧدﯾل‪ ،‬ﻣﺣﻣد‪ ،‬واﻗﻊ اﺳﺗﺧدام اﻟﻣزﯾﺞ اﻟﺗﺳوﯾﻘﻲ وأﺛرة ﻋﻠﻰ وﻻء اﻟزﺑﺎﺋن‪ ،‬دراﺳﺔ ﺣﺎﻟﺔ‪ -‬ﺷرﻛﺔ‬
‫اﻻﺗﺻﺎﻻت اﻟﻔﻠﺳطﯾﻧﯾﺔ‪ -‬ﻏزة‪ ،‬رﺳﺎﻟﺔ ﻣﺎﺟﺳﺗﯾر ﻏﯾر ﻣﻧﺷورة‪ ،2008 ،‬ﻛﻠﯾﺔ اﻟﺗﺟﺎرة‪ ،‬اﻟﺟﺎﻣﻌﺔ‬
‫اﻹﺳﻼﻣﯾﺔ‪ ،‬ﻗطﺎع ﻏزة‪.‬‬
‫‪ -9‬اﻟﺻوص‪ ،‬ﺳﻣﯾر‪ ،‬ﺑﻌض اﻟﺗﺟﺎرب اﻟدوﻟﯾﺔ اﻟﻧﺎﺟﺣﺔ ﻓﻲ ﻣﺟﺎل ﺗﻧﻣﯾﺔ اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة واﻟﻣﺗوﺳطﺔ‪،‬‬
‫دراﺳﺔ ﻣﻧﺷورة‪ ،‬و ازرة اﻻﻗﺗﺻﺎد‪ ،2010 ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫اﺛر اﻹﺳﺗراﺗﯾﺟﯾﺔ اﻟﺗﺳوﯾﻘﯾﺔ اﻟﻔﻌﺎﻟﺔ ﻓﻲ ﺗﺣﻘﯾق اﻷداء‬ ‫‪ -10‬طﺎﻟب‪ ،‬ﻋﻼي‪ ،‬ﻋﻠوان‪ ،‬ﺣﺳن‪،(2007) ،‬‬
‫اﻟﺗﺳوﯾﻘﻲ‪ ،‬اﻟﻣﺟﻠﺔ اﻟﻌراﻗﯾﺔ ﻟﻠﻌﻠوم اﻹدارﯾﺔ‪ ،‬ﺟﺎﻣﻌﺔ ﻛرﺑﻼء‪ ،‬اﻟﻣﺟﻠد ‪ ،3‬اﻟﻌدد ‪.1023‬‬
‫‪ -11‬ﺟواد‪ ،‬ﻋدﻧﺎن‪ ،‬اﺛر اﻟﻣﻌرﻓﺔ اﻟﺳوﻗﯾﺔ ﻓﻲ اﺧﺗﯾﺎر اﻻﺳﺗراﺗﯾﺟﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ واﻟﺗﻣﯾز ﻓﻲ اﻷداء )دراﺳﺔ‬
‫اﺳﺗطﻼﻋﯾﺔ ﻓﻲ ﻗطﺎع اﻟﺳﻠﻊ اﻟﻣﻌﻣرة ﻓﻲ اﻟﺳوق اﻷردﻧﯾﺔ(‪ ،‬اﻟﻣﺟﻠﺔ اﻷردﻧﯾﺔ ﻟﻠﻌﻠوم اﻟﺗطﺑﯾﻘﯾﺔ‪ -‬اﻟﻌﻠوم‬
‫اﻹﻧﺳﺎﻧﯾﺔ‪ ،2006-‬اﻟﻣﺟﻠد اﻟﺳﺎدس‪ ،‬اﻟﻌدد اﻟﺛﺎﻧﻲ‪ ،‬اﻟﺟﺎﻣﻌﺔ اﻷردﻧﯾﺔ‪ ،‬ﻋﻣﺎن‪.‬‬

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‫‪ -12‬ﺷﻠﺑﻲ‪ ،‬ﺧﻣﯾس‪ ،‬اﻟﻣﺷروﻋﺎت اﻟﻧﺳوﯾﺔ اﻟﺻﻐﯾرة اﻟﻔﻠﺳطﯾﻧﯾﺔ‪ -‬واﻗﻊ وآﻓﺎق‪ ،‬و ازرة اﻟﺗﺧطﯾط واﻟﺗﻌﺎون‬
‫اﻟدوﻟﻲ‪ ،2011 ،‬رام اﷲ‪ -‬ﻓﻠﺳطﯾن‪.‬‬
‫‪ -13‬زﯾدان‪ ،‬طﺎرق‪ ،‬ﺗﺣﺳﯾن اﻷداء اﻟﺗﺳوﯾﻘﻲ‪ ،‬اﻟﻣﻠﺗﻘﻰ اﻟﻌرﺑﻲ اﻟﺛﺎﻧﻲ‪ ،‬اﻟﺗﺳوﯾق ﻓﻲ اﻟوطن اﻟﻌرﺑﻲ )اﻟﻔرص‬
‫واﻟﺗﺣدﯾﺎت(‪ ،2003 ،‬ﻗطر‪.‬‬
‫‪ -14‬اﻟﻧواﻓﻠﺔ‪ ،‬ﻋواد‪ ،‬اﻟﻌواﻣل اﻟﻣؤﺛرة ﻓﻲ ﺗﺣﻘﯾق أﻫداف اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة‪ -‬دراﺳﺔ ﻣﯾداﻧﯾﺔ ﻟﻣﺣﺎﻓظﺔ‬
‫ﻣﻌﺎن‪ ،‬ﻣؤﺗﺔ ﻟﻠﺑﺣوث واﻟدراﺳﺎت‪ :‬ﺳﻠﺳﻠﺔ اﻟﻌﻠوم اﻹﻧﺳﺎﻧﯾﺔ واﻻﺟﺗﻣﺎﻋﯾﺔ‪ ،2010 ،‬اﻷردن‪.‬‬
‫اﻟﻌواﻣل اﻟﻣؤﺛرة ﻓﻲ اﻟﺗوﺟﻪ اﻟﺗﺳوﯾﻘﻲ ﻓﻲ اﻟﻣﻧﺷﺂت اﻟﺻﻐﯾرة‪ ،‬ﻣﺟﻠﺔ اﻟﺟﺎﻣﻌﺔ‬ ‫‪ -15‬اﻟﺷﻣﯾﻣري‪ ،‬اﺣﻣد‪،‬‬
‫اﻻﺳﻣرﯾﺔ‪ ،‬اﻹدارة اﻟﻌﺎﻣﺔ‪ ،‬اﻟﺟﺎﻣﻌﺔ اﻷردﻧﯾﺔ‪.2006 ،‬‬
‫‪ -16‬اﻷﺳرج‪ ،‬ﺣﺳﯾن‪ ،‬دور اﻟﻣﺷروﻋﺎت اﻟﺻﻐﯾرة ﻓﻲ ﺗﻘﻠﯾص اﻟﺑطﺎﻟﺔ ﻓﻲ اﻟدول اﻟﻌرﺑﯾﺔ‪ ،‬ﻣﺟﻠﺔ ﺷؤون‬
‫إﺳﺗراﺗﯾﺟﯾﺔ‪ ،‬ﻣﻛﺗﺑﺔ اﻟﺟﺎﻣﻌﺔ اﻷردﻧﯾﺔ‪.2010 ،‬‬
‫‪ -17‬اﻟدﻟﯾﻣﻲ‪ ،‬ﺧﺎﻟد‪ ،‬ﻗﯾﺎس ﻛﻔﺎءة وﻓﺎﻋﻠﯾﺔ أداء اﻟﻣﺻرف اﻟﻌراﻗﻲ اﻹﺳﻼﻣﻲ ﻟﻼﺳﺗﺛﻣﺎر واﻟﺗﻧﻣﯾﺔ‪ ،‬ﻣﺟﻠﺔ‬
‫اﻟﻌﻠوم اﻻﻗﺗﺻﺎدﯾﺔ واﻹدارﯾﺔ‪ ،‬اﻟﻣﺟﻠد ‪ ،109‬اﻟﻌدد اﻟﺧﺎﻣس‪ ،2004 ،‬اﻟﻌراق‪.‬‬
‫‪ -18‬ﺑﻧدﻗﺟﻲ‪ ،‬ﻣﺣﻣد‪ ،‬اﻟﻣﺷﺎرﯾﻊ اﻟﺻﻧﺎﻋﯾﺔ اﻟﺻﻐﯾرة ﻓﻲ ﻣدﯾﻧﺔ ﺟرش‪ -‬ﻣﺷﺎﻛل وﻣﻌوﻗﺎت‪ ،‬ﻣﺟﻠﺔ دراﺳﺎت‪،‬‬
‫اﻟﻌﻠوم اﻹدارﯾﺔ‪ ،‬اﻟﻣﺟﻠد ‪ ،32‬اﻟﻌدد ‪ 20012 ،1‬اﻟﺟﺎﻣﻌﺔ اﻷردﻧﯾﺔ‪ ،‬ﻋﻣﺎن‪ .‬م ت ف‪ ،‬ﻋدد ‪،188‬‬
‫‪ ،1998‬ﺑﯾروت‪.‬‬

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