in the current year, company invest 900,000,000 VND ($) and get a cohort of customer is 600.

year profit per customer net present value at 18% customer retention rate
0 $1,500,000
1 $1,200,000 $1,016,949.15 60%
2 $1,300,000 $933,639.76 65%
3 $1,500,000 $912,946.31 75%
4 $1,800,000 $928,419.78 80%
5 $1,900,000 $830,507.51 85%
6 $2,100,000 $777,906.23 90%

net present value = (profit)/(1 + r)^n

of customer is 600.

number of customer total anual profit

600 -900000000
360 $366,101,695.08 total anual profit = net present value * number of customer
234 $218,471,703.84
175.5 $160,222,077.41
140.4 $130,350,137.11
119.34 $99,112,766.24
107.406 $83,551,796.54
total: $157,810,176.22

number of customer (năm 1) = number of customer (năm 0) * % năm 1

cứ như vậy: number customer năm 2 bằng number năm 1 nhân với % năm 2