Adnane El Amrani

Business Analyst
Data & business intelligence enthusiast with multiple years hands-on experience in Information services
and FMCG. I leverage data to help internal and external clients make faster and better-informed Marketing
& Sales decisions.

adnaneamraniel@gmail.com +212649879605

Casablanca , Morocco linkedin.com/in/adnaneelamrani

WORK EXPERIENCE SKILLS & AREAS OF

EXPERTISE
Senior Insights Manager
Veylinx FMCG Market research Power BI
08/2021 - Present, Remote
Achievements/Tasks Data Science Data analysis
Helping Fortune 500 FMCG companies understand their consumers' behavior
through Veylinx's Nobel prize-winning methodolgy Business Intelligence Communication
Managing research projects from A to Z and communicating results to clients
Project management MS Office
Mentoring younger team members and helping improve the growing
company's ways of working Python Powerpoint

Business Analyst
Japan Tobacco International
11/2019 - 07/2021, Casablanca, Morocco LANGUAGES
Achievements/Tasks
English
Supported sales & trade marketing teams through regular insights on trade
Full Professional Proficiency
performance and growth opportunities
Implemented automated daily & weekly reports to help top management act French
faster in the market Native or Bilingual Proficiency

Communicated learnings to top management to guide their decision making Arabic

Native or Bilingual Proficiency
Senior Data Scientist
Nielsen
04/2018 - 11/2019, Casablanca, Morocco INTERESTS
Achievements/Tasks
Leveraged Data Science tools and capabilities to answer top FMCG MUSIC FOOTBALL GAMING
manufacturers' measurement needs in the region
Enabled around 200K $ in 2019 through new solutions
Ensured a communication interface between internal and external
stakeholders

Client Service Executive

Nielsen
03/2016 - 03/2018, Casablanca, Morocco
Achievements/Tasks
Achieved growth by providing measurement solutions to Nielsen's FMCG
clients : Unilever, Procter & Gamble, Wrigleys & Mars...
Built constructive reports, presentations and insights to help clients grow their
business and understand consumer's behavior.
Assisted clients on daily usage of Nielsen tools ( Answers ).

EDUCATION
Master's Degree - Business & Marketing
Ecole Nationale De Commerce Et De Gestion De Settat
09/2010 - 07/2015,