You are on page 1of 46




,
( )
( ),



.


.

1.
2.

3.


90
:

(
)




,

.


(

,
)


.


,
,

.


.

.







()

3200

2200

% CV (all commodity volume)


85

32

/ % -1% ACV
...

37.65

68.75

100%

3,764.71

6,875.00

75

30

%PCV (percent category volume)




7





,
.;
(
)




, , ,

, ,
,

, , ,


( ,
, / ...)

( ,
...)





10

(,
,
,
, ,
), .



1.
2.
3.
4.
5.

11

: ,
:

()

.


1.
2.
3.
4.

12


,
, .
:



Robinson Farris- :




13






14






15


,

;






( , )





16







17

18

19







-
-

20





21







22


( )
= +



= + +

23




.




.




:
1.


,
;
2.

:
, , ;
3.


24 .


:
= / 100
 :
= / 100 +


25

26

27

,

,
.

.


.

-
.
,
(
, .)
, .

28



1.

2.
3.

29




.

.
:

30

31


, ,

,

32

( 1

)



.


.

33





34



:
1.
() ,
,
2.
,
, ,
, , ...
3.
, ,
, , ,
, ,
1.

35

1.

2.

3.

36

-
, ,
, , ,
..

, ,
, ,
,
, ,
, .

37


1.

2.
3.
4.

38

:

100
1 10


1.
2.
3.

39





(
);
( )
(
)









40







41

42

43







.

,

.

44

45

46



.


.

,
.

You might also like