FORUM SEEDING

basic

Trn Minh - Facebook.com/TranMinhCMO

Marketing trn Forum

FORUM
- Nn tng web 2.0, cho php ngi dng trao
i thng tin trn mng

- Ni dung do ngi dng to ra di s kim

duyt ca Ban Qun tr (Admin/ Mod)

MARKETING TRN FORUM

- Hot ng tip th trn mi trng Forum
- Da trn c s tho lun, tng tc vi
ngi dng

Phn loi

Display
ads/ PR

ng banner
Mua bi PR

Forum
seeding

To ra cc ch tho lun
to nhn bit v gio dc v sn
phm
Tng tc gip hiu r thng
ip

Forum
sponsor

Ti tr forum t chc cc hot

ng online/ offline
Tn dng sc mnh cng ng

Forum seeding
NH NGHA
-

Seed: gieo mm

Forum seeding l Hot ng truyn thng bng cch to ra cc ch

tho lun trn din n nhm t mt mc ch no

O LNG HiU Qu:

+ Nhn bit: lt xem (view),

+ Tng tc: lt bnh lun (comment)
+ Quan tm: lt ngi tham gia (member), s lt ni v sn phm

mt cch tch cc (product) v s lt click v website

+ Hnh ng: mua hng, dng th sn phm hoc tham gia 1 chng
trnh no

V d

Hiu qu
- To nhn bit
- To nh hng: Nhiu ngi ni n sn phm mt cch t
nhin, tch cc. Thng tin mang tnh chia s, t vn gia cc
thnh vin
- To cu ni: Hiu c mong mun, nh gi, nhu cu ca
ngi dng i vi sn phm
- SEO: To back-links v ni dung cho SEO

Quy trnh
1. CHUN B

Xc
nhMc
tiu

Branding/ Sale/ Marketing

Lng ha (view, comment,
click)

Xc nh
i tng

Nhn khu hc
Hnh vi, s thch, thi quen

Xc nh
forum

Chn danh sch forum ph

hp
Chn chuyn mc ph hp

Quy trnh
2. SNG
TO

Xy dng
Thng ip

Ngn gn, d hiu

Xoay quanh 1 s t kha

Xy dng
kch bn

a ra ch , kch bn
Xc nh cc ri ro hoc tnh hung bt
li a ra phng n khc phc

Xy dng
ti nguyn

Hnh nh, video clip, bi vit chuyn gia

Ngi nh hng (influencer), i nhm
h tr (supporter), nhn s thc hin

Quy trnh
3. TRIN
KHAI

ng
bi
Qun l
ni dung
Qun l
KPI

Tiu thu ht/ Topic ng chuyn mc

Bi vit d hiu, kch thch s tho lun

Tun th kch bn nhng phi c s linh

ng iu chnh
Tranh lun, khng tranh ci. Bit dn dt v
to khng kh si ni cho cuc i thoi

Theo di kt qu t c
C k hoch iu chnh hoc cc phng n
back-up

Quy trnh
4. QUN L
RI RO

Xa bi

Phn hi
tiu cc
Ni dung
nhm chn

Khng tung hng, qung co qu l

Lin h Admin/ Mod c h tr

Gii thch, ging ha. Tranh th s

ng h ca s ng
Chng c thc t, thuyt phc
kin t nhng ngi c nh hng
a dng ha ni dung
Ni theo cch ngi ta mun nghe
em n li ch cho ngi nghe (t
vn, chia s, kin thc, c hi)

Lm sao tho lun hiu qu

Good knowledge
Editorial: Analyze, compare, advice, consultant
Expert

Proactive and smart

Seed: raise questions, lead conversation
and engage users to debate

Good influence
Consultancy: advice, encourage, call-toaction
Influencer

Content leader

Supporter

Seeder

Fun & Active

Activate: join conversation, invite others,
spread the news or make noise

Nguyn tc
1

KHNG TUNG HNG QUNG CO

TRANH LUN, KHNG TRANH CI

NI IU NGI KHC MUN NGHE

EM LI CH N CHO NGI NGHE

LNG NGHE, CHIA S

Hy lm
ngi k
chuyn th v

SEEDER #
SPAMMER

SHOW CASE
BAD
http://diendan.phununet.com/dspSingleTopic.aspx?TopicId=37091&Pk_iCatId=5

GOO
D
http://www.webtretho.com/forum/f106/sua-morinaga-nhat-113539/

Forum VN
IT/ High tech

Ph n/ Gia nh

Teen/ Gii tr

1. ddth.com

1. webtretho.com

1. Forum.zing.vn

2. tinhte.vn

2. Lamchame.com

2. Hihihehe.com

3. vozforums.com

3. Diendan.eva.vn

3. Truongton.net

4. handheld.com.vn

4. Hervietnam.com

4. Vietgiaitri.com

5. gsm.vn

5. Yeutretho.com

5. Yeah1.com

6. vn-zoom.com

6. Phununet.com

6. Teen.vn

7. pdaviet.net

7. Phaidep.info

7. Pro9x.com

8. Hdvietnam.com

8. Webgiadinh.vn

8. 4teen.vn

9. Bibi.vn

9. bacbaphi.com

Forum VN
Oto/ Xe my

Game

Kinh t

1. Otofun.net

1. Gamevui.com

1. Vietstocks.com.vn

2. Otosaigon.com

2. Socvui.com

2. Vnecon.com

3. Bikervietnam.com

3. Gamevn.com

3. Webketoan.com.vn

4. Trochoivui.com
Th thao

i hc

Khc

1. Manutd.com.vn

1. Ftu2.com.vn

1. Vnphoto.net

2. Arsenal.com.vn

2. svbk.com

2. Ttvnol.com.vn

3. Redcafe.vn

3. Forum.ueh.com

3. Tathy.com

4. Vietabroader.com

4. Phuot.com

Forum VN
Mua bn

Gii tr

Trng ph thng

1. 5giay.vn

1. Yeuamnhac.com

Xy dng/ Kin trc

2. Muare.vn

2. Clip.vn

Film nh

3. Vnsharing.net

Sch truyn

.. HNG TRM FORUM MI LNH VC

Trn Minh - Facebook.com/TranMinhCMO