BNG CU HI KHO ST KIN NGI TIU

DNG V SN PHM SA TI VINAMILK

Xin cho anh/ch !
Nhm chng ti ang thc hin mt cuc thm d hnh vi ca ngi tiu dng v sn phm
sa ti Vinamilk, nghin cu, tm hiu v nhu cu cng nh hnh vi, thi tiu dng khi
s dng sn phm. Rt mong nhn c kin ca anh/ch chng ti c th hon thnh
tt ti ny.

THNG TIN C NHN:

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S in thoi:.........................................................................................................................
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PHN CU HI CHI TIT:

1. Xin anh/ch vui lng cho bit gii tnh?
1. Nam

2. N

2. Anh /ch vui lng cho bit tui ?

1. T 18 n 25 tui

2. T 26 n 35 tui

3. T 36 n 45 tui

4. Trn 45 tui

3. Anh /ch vui lng cho bit ngh nghip hin ti?
1. Hc sinh/sinh vin
3. Lao ng t do

2. Cng nhn vin

4. Khc

4. Thu nhp hng thng ca anh/ch trong khong bao nhiu?

1. Di 2 triu

2. T 2- 4 triu

3. T 4- 6 triu

4. T 6- 10 triu

5. T 10- 20 triu

6. T 20 triu tr ln

5. Trong 1 thng tr li y anh/ ch c s dng sa ti khng?

1. C

2. Khng

6. Khi ni v tn sut s dng sa ti anh/ch chn phng n no?

1. Mi ngy
3. T 1-2 ln/ tun

2. T 2-5 ln/tun
4. t hn 1-2 ln/thng

7. Khi mua sa ti nhng yu t no anh/ch thng quan tm? (c th chn nhiu p n)

1. Gi c
4. Mu m, bao b

2. Cht lng, hng v

5. H thng phn phi

3. Thng hiu
6. Khuyn mi

8. Nhng nhn hiu sa ti no di y anh/ ch tng s dng qua ( c th chn nhiu

p n)?
1. VINAMILK

2. DUTCH LADY

3. VIXUMILK

4. LOTHAMILK

5. TH True Milk

6. Da Lat Milk

7. Hanoimilk

8. BAVI MILK

9. Anh/ ch bit n sa ti VINAMILK qua phng tin no?

1. Tivi, bo ch

2. Internet

3. Bn b gii thiu

4. Khc

10. Anh/ ch bit n thng hiu sa VINAMILK trong khong thi gian bao lu?
1. 1 nm tr li y

2. 1 nm n 5 nm

3. 5 nm n 10 nm

4. Trn 10 nm

11. Yu t no nh hng ti quyt nh mua sa VINAMILK ca anh/ch?

1. Do gia nh thng dng 2. Do ngi khc gii thiu
3. Do xem qung co trn TV

4. Do s thch

12. Anh/ ch cm thy bao b hin ti ca sa VINAMILK nh th no? (xin anh/ ch cho bit
mc ng
ca mnh bng cch vo cc con s)
(1) Hon ton khng ng
ton ng

(2) Khng ng

(3) Khng kin

(4) ng

(5) Hon

Bt mt
D nhn
D nhn bit
p
C hng dn r
rng
13. Anh/ch thng la chn loi bao b no khi mua sa VINAMILK?
1. Hp giy

2. Dng bch (Fino)

14. Anh/ch thng mua sa VINAMILK vi dung lng no?

1. 110 ml

2. 180ml

3. 220ml

4. 1 lt

15. Gi bn hin ti ca VINAMILK anh/ch thy hp l cha?

1. Rt khng hp l

2. Khng hp l

4. Hp l

5. Rt hp l

3. Khng kin

16. Gi s sa ti VINAMILK tng gi t 500 -1000/ sn phm th anh/ch c tip tc s

dng khng?
1. C

2. Khng

17. Anh/ ch c d dng mua sa VINAMILK khi c nhu cu khng?

1. C

2. Khng

18. Anh/ch thng mua sa VINAMILK u ? (c th chn 2 p n)

1. Siu th

2. Ca hng tin li

3. Tim tp ha /ca hng 4. Ch

19. Gi s ni anh ch thng mua bn ht sa ti VINAMILK th anh ch s chn phng
n no?
1. Chn sn phm khc thay th 2. Mua ni khc
3. Ch n khi c sn phm ri mua

4. Quyt nh khc

20. Qung co ca sa VINAMILK li n tng nh th no i vi anh/ch?

1. Rt khng n tng

2. Khng n tng

4. n tng

5. Rt n tng

3. Bnh thng

21. Anh/ch c ng rng sa VINAMILK an ton v tt cho sc khe?

1. Rt khng ng

2. Khng ng

4. ng

5. Rt ng

3. Khng kin

22. Gi s anh/ch c nhu cu mua sa khi n gian hng sa trong siu th gp sn phm
Vinamilk anh/ch s?
1. Mua ngay

2. Tm hiu k ri mua

3. Tm hiu thm sn phm khc

4. i mt vng ri quay li mua

5. Khng quan tm

6. Chn mua sn phm sa khc

23. Mc hi lng ca anh/ch khi s dng sn phm VINAMILK?

1. Rt khng hi lng

2. Khng hi lng

4. Hi lng

3. Bnh thng

5. Rt hi lng

24. Khi mua sa VINAMILK anh/ch thng chn hng v no?

1. Du

2. Socola

3. C ng

4. Khng ng

25. Theo anh/ch , cng ty VINAMILK c nn a ra sn phm sa ti hng v mi khng ?

1. C

2. Khng

Nu anh/ch tr li c , lm tip cu 26 ; nu anh ch tr li khng , b qua cu 26 , 27 , lm

tip cu 28
26. Nu cng ty VINAMILK a ra sn phm sa ti hng v mi th anh/ch thch hng v
no ?
( cam , to , nho,vi , c ph , da , su ring ..)
.............................................................................................................................................................
27.Trong tng lai VINAMILK ra sn phm sa ti hng v mi anh/ch c sn sng mua?
1. C

2. Khng

28. Anh ch c sng sng gii thiu sa VINAMILK cho bn b khi h c nhu cu?
1. C

2. Khng

29. Gi s khi mua sn phm sa ti VINAMILK anh/ch cm thy khng hi lng v cht
lng . Theo anh/ ch nguyn nhn do u?
1. Do khu sn xut

2. Do khu bo qun, lu kho.

3. Do khu vn chuyn hng

4. Do ngi bn hng

30. Di y l bng so snh sa Vinamilk vi cc sn phm sa khc trn th trng. Anh/

ch hy cho bit mc ng ca mnh theo thang im t 1 n 5 (bng cch nh s vo
trng) vi thang im nh sau:
(1) Hon ton khng ng
ton ng

VINAMIL
K
Cht lng tt
Gi c ph hp
Thng hiu ni
ting
Mu m p
Phn phi rng ri
Tt cho sc khe

(2) Khng ng

DUTCH
LADY

VIXUMIL
K

(3) Khng kin

LOTHAMIL
K

TH
True
Milk

(4) ng

Da Lat
Milk

(5) Hon

Hanoimil BAVI
k
MILK

31. Nu cng ty VINAMILK t chc chng trnh khuyn mi th anh/ch mun hnh thc
khuyn mi no ?
1. Dng th hng mu min ph

2. Tng qu

3. Gim gi

5. Tng phiu mua hng

6. Mua mt

sn phm
4. Rt thm trng thng

lc tng mt hp

32. Anh / ch cho bit kin ng gp gip cng ty VINAMILK tha mn tt hn nhu cu
anh /ch ?
(cng ty VINAMILK cn phi ci thin vn g p ng tt hn nhu cu ca Anh / Ch ?)
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XIN CHN THNH CM N ANH/CH THAM GIA KHO ST CNG CHNG TI