Social business or social enterprise is defined as a business that has specific social

objectives that serve its primary purpose. Social enterprises seek to maximize profits
while maximizing benefits to society and the environment. Their profits are principally
used to fund social programs. The concept of social enterprise was developed in UK in
the late 1970’s. Social enterprise exist at the intersection of the private and volunteer
sectors. They seek to balance activities that provide financial benefits with social goals,
such as providing housing to low-income families or job training.

One of the social business or social enterprise in the Philippines that aims to solve a
compelling societal problem is the Bambike Revolution Cycles. Bambike is a socio-
ecological enterprise based in the Philippines that hand-makes bamboo bicycles with fair-
trade labor and sustainable building practices. The bamboo bikes builder come from
Gawad Kalinga, a Philippine based community development organization for the poor
working to bring end to poverty. They have programs that includes scholarship,
sponsoring a preschool teacher, and a weekly feeding program. Bambike is a company
that interested in helping poor people and planet, dedicate to social and environmental
stewardship. Bambike supports the advocacy of the Gawad Kalinga, a Philippine based
community that aims to end poverty.

Bambike company hand-makes bamboo bicycles sell to the markets to provide funds
to support the Gawad Kalinga programs and also provides a full-time job and fair trade
opportunities, and using environmentally responsible manufacturing techniques. Bambike
is dedicated to growing the green economy and to sustainable livelihood development.

If I were the manager of this business the marketing campaign that I will be using in
this social business (the Bambike Company) using the marketing mix and brand
management concepts is, Using the marketing mix in terms of Product, bamboo bicycles
is need to avail by a costumer because it is convient to use unlike the other vehicle that is
prone to traffic, it occupy small space in parking lots and easy to park, and it is
environment friendly because it not cause any pollution. Place, bamboo bicycles can avail
online, Bambike company have website that can visit by costumers. Price, bamboo
bicycles is a little bit pricy but it is worth it because but the money will go to Gawad
Kalinga programs that helps to end the poverty. Promotion, bambike promotes online and
have a website that can be visit by the costumer. People, they hired a jobless worker to
have a full-time job. Packaging, in terms of packaging the bicycles is made up in
bamboo. Processing, the bambike is made up of bamboo that what its unique.

Bambike is a not a unique product but the material use in making this product is
unique. Instead of using metal in making the body of the bicycles they use bamboo as a
replacement. It is convient because it makes the bicycles unique and last longer its use.
Bambike company sells bambike not only to gain profit but also to help poor and
provides jobs for those who need. They use the bambike their product to solve the
societal problem and have a trustworthy relationship also with their costumer.