Bin dch: Nguyn Th Hnh | Hiu nh: Phm Th Huyn Trang

qun s hay kinh t, l rt quan trng. Th sc mnh mm ny, tc l khin ngi

khc mun cc kt qu m mnh mun, s gip tp hp mi ngi bng cch thu
ht hn l cng p h.1
Sc mnh mm cng da vo kh nng nh hnh mong mun ca ngi
khc. cp c nhn, chng ta u bit n sc mnh ca s thu ht v hp
dn. Nhng nh lnh o chnh tr t lu bit n th sc mnh c c t vic
thit lp chng trnh ngh s v nh hnh khun kh ca mt cuc tranh lun. Sc
mnh mm l yu t quen thuc trong hot ng chnh tr dn ch thng nht.
Kh nng hnh thnh cc mong mun ca ngi khc thng i lin vi nhng gi
tr phi vt cht nh c tnh hp dn, vn ho, cc gi tr v th ch chnh tr, cc
chnh sch c xem l hp php v c thm quyn o c. Nu ti c th khin
anh mun lm nhng iu ti mun, lc ti khng phi buc anh lm nhng g
anh khng mun lm.
Mc d cng l mt ngun to ra nh hng nhng sc mnh mm hon
ton khng ch n thun l nh hng. nh hng cng c th n t sc mnh
cng nh e da hay mua chuc. Cn sc mnh mm khng ch l thuyt phc hay
lay chuyn ngi khc bng lp lun d cho vic thuyt phc hay lay chuyn
cng l mt phn quan trng trong sc mnh mm. N cn l kh nng li ko v
hp dn. Xt v hnh vi, sc mnh mm l sc mnh hp dn ngi khc. Xt v
ngun lc, ngun lc ca sc mnh mm l nhng ti sn to ra s hp dn .
Vic mt ti sn c phi l mt ngun lc sc mnh mm hp dn hay khng c
th c o lng thng qua cc cuc thm d kin hoc cc nhm phng vn
tp trung. Vic sc ht c th mang li nhng kt qu chnh sch mong mun
hay khng phi c xem xt trong tng trng hp c th. Tuy nhin, vic sc
mnh c o lng vi t cch l ngun lc c khong cch vi sc mnh c
nh gi bng kt qu ca hnh vi khng phi ch xy ra sc mnh mm. Vic
ny xy ra vi mi dng sc mnh. V d, trc khi Php ri vo tay c nm
1940, Anh v Php c nhiu xe tng hn c, nhng li th v sc mnh qun s
khng ni trc chnh xc c iu g v kt cc ca trn chin.
im khc bit ny gia sc mnh th hin qua cc kt qu hnh vi v qua
ngun lc ng vai tr quan trng trong vic tm hiu mi quan h gia sc mnh
mm v ngoi giao cng chng. Trong nn chnh tr quc t, nhng ngun lc to
ra sc mnh mm ny sinh t cc gi tr m mt t chc hay mt quc gia th
hin, qua nhng mu mc m n t ra thng qua cc thc tin v chnh sch bi
b, v qua cch thc m n gii quyt cc mi quan h vi nhng t chc hay quc
gia khc. Ngoi giao cng chng l mt cng c m cc chnh quyn s dng

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