1


1.
2.
3.
4.

DfE (Design for the Environment )

5.


2502
2503
2513

2513
2513
2523

2533
2533
- 2533

2543
2553

5
5



50 !

1959

2012

10

Powerfully Green !
11


Bios + Quaesita
() + ()

12

13


OECD 301A/B

14



(DfE)


!!

15

DfE (Design for the Environment)

-
-
-
-

- DfE
!
16

17

1 . 3 .

... 1

...

500 .

...

500 .

...

500 .

...

500 .

...

250

...

750 .

... 500 .

100

18

:
- OECD 301A
-
-

(DfE)

19

8


140

120

100

80

60

Delta Rd

(120 ppm as CaCO3, 25 C Haier 47 HLP23E )

40

20
0

SA8
SA8

D" (32
32 g.

(21g.)

B
A" (46
46 g.

C
M" (19
19 g.
20

21

8 5

A 5
22

23

8

:
-

:
-
- OECD 301B
-

24

8 8

180

SA8
Liquid
8

160

Amway Home

8
SA8
Liquid

120

Rd
Delta

140

100

80
60
40

20
0
5'C

10'C

15'C

20'C

25'C

30'C

35'C

40'C

25

(140 ppm as CaCO3, 21 Haier 47 HLP23E)

8
(30.0 . 67%)

A
(31.1 . 15.8%)

B
(66.7 . 22.8%)

26

27

8

200

PAIRWISE

RANKING TEST
- SOFTNESS
Home SA8
Soap &8Current
Amway
8
Liquid
vs. No
Fab
Soft

HSD= 20

180

140

RANKSUMS

Softer Cloth

160

120
100

180
80
60

134
109

40
20
0

SA8 Liquid w/o Coco Fatty Acid

Amway
Home
SA8 Liq

TREATMENTS

SA8 Powder
Fabric
8
+
+Softener

10386-19

28

:
-

:
-
-
29

8

200

SA8 Prewash
Spray Performance
Benchmark
as CaCO3,
40 C, Kenmore
Machines)
(120(120
ppmppm
as CaCO3,
40
80
Series
Kenmore
80 )
Lipstick

Clay

Dirty Motor
Oil

Wine

Grass

Sebum

Blood

Butterfat

Rd
Delta

Cleaner Clothes

150

100

50

Mineral Oil

Cooking Oil

SA8Premium
Premium
SA8
8
+ +

8Only

Amway Home SA8 Prewash
8

Premium
+ +
SA8
8
Old Formula SA8 Prewash

30

8

Prewash
Spray Performance
Benchmark
Stains
SA8

-Oily

(120 as
ppm
as CaCO3,
40 C, Kenmore
Machines)
(120 ppm
CaCO3,
40
80 Series
Kenmore
80 )

100

Lipstick

Butterfat

Rd
Delta

Cleaner Clothes

75

Dirty
Motor
Oil
Sebum

Cooking
Oil

Oil

Mineral
50

25

SA8
Premium

8
Only

8
SA8
Premium+
Competitor
+"A"
A

8
SA8
Premium+
Competitor
+"B"
B

8
SA8
Premium+
Competitor
+"C"
C

Premium
8
SA8
+
+"D"
D
Competitor

8
++
SA8
Premium
31

8
Amway
Home
Spray
Prewash

32

:
-

33

8

Softener
Concentrations

Fabric
25

%
% Solids

20

15

10

SA8 Fabric
Softener

Competitor
"D"
D

Competitor
"C"
C

34

35

...

:
-
-
( 30 . 5 )
-

:
-
-
36

...

...
(CMC = 110 ppm/ = 24.5 mN/m)

(mN/m)

(mN/m)

...
(CMC = 140 ppm/ = 28.5 mN/m)

ppm

Surface
Tension:
28.5 mN/m
: 28.5 mN/m
CMC = 140
CMCppm
= 140 ppm

ppm

Surface
Tension:
24.5 mN/m
: 24.5 mN/m
CMC = 110
ppm
CMC
= 110 ppm

37

...

pH
...

38

...

:
-

:
-
-
39

...

Total
Cleaning
Performance

(soil removal + streak resistance)

( + )

200

180

160

Cleaning
Index

140

120

100

80

60

40

20

40

Cleaner
Kitchen

Brand "X"

Brand "Y"

...

41

...

42

...

:
-
-
-

:
-
- 43

...

Total
Cleaning
Performance
(soil
removal
+ streak
(
+
resistance)
)
200

180

160

Cleaning Index

140

120

100

80

60

40

20

Glass Cleaner

X
Brand "X"

Y
Brand "Y"

44

...

45

...

:
-
-
-

:
-
-

46

...

Cleaning

Total
Performance
(soil removal
+ streak
(
+
resistance)
)
120

100

Cleaning Index

80

60

40

20

47

Bathroom

Cleaner

"X"
X
Brand

Brand
"Y"
Y

...

48

...

:
-

:
-
-
49

...

50

...

:
-

51

...
-

52

...

53

:
-

( )
()

54

Calcium Solubilized (ppm)

7000

6000

5000

4000

3000

2000

1000

Toilet

Amway
Home
Bowl Cleaner

K
( HCI)

Brand K"K"
HCI
Based
Competitor
(HCl
Based)

H
( HCI)

Brand H"H"
HCI
Based
Competitor
(HCl
Based)

55

Previous Version
vs. AMWAY
HOMETM

56

2-in-1

57

58



9.0

Hedonic Response to Odor Intensity

8.0

Untreated
Malodor

Control

7.0
6.0
5.0

Malordor
Treated
with Green
Meadows

4.0
3.0
2.0
1.0
0.0

Garlic

Tuna

Onion

59



:
-

pH

:
-
-
-
60

Mini-Dish Cleaning Performance

at
Water
Hardnesses
Average Number of Plates
Washed
Various
16

14

Number of Plates Washed

Better

12

10

61

Previous Dish Drops

New Dish Drops

Dish Detergency Performance Benchmark

16

Plates Washed

14
12
10
8
6
4
2
0
0 ppm

50 ppm

150 ppm

300 ppm

450 ppm

Water Hardness

Dish

Amway
Home
Drops

(
(Solids
= 37%) = 37%)

Competitor
S"S"
(
19%)
(Solids ==19%)

62

63

 ...
1.

2.

3.

4.

64

65