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3 ( P (price), I (income)
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(1) QD=b0+b1P+b2I+b3A
(2) QD=b0+b1P2+b2I2+b3A2

QD=b0+b1P
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( )

2. .

MC (
Marginal Costs)

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(
TVC( Total Variable Cost)
AVC (average variable cost) Q-
.

MC=
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praqtikaSi sawarmoebi isea mowyobili, rom warmoebis garkveul diapazonze misi zomebis
varireba SesaZlebelia danaxarjebis arcTu ise mniSvnelovani zrdiT. ekonomikuri
Teoriis enaze es niSnavs imas, rom MCConst. ramdenadac MC erT doneze iqneba
SenarCunebuli, am dones uaxlovdeba AVC sidide. Tu Cvens magaliTSi produqtis
TiToeul axal erTeulze danaxarji Seadgens 3,9 lars (MC3,9), maSin rac meti saqoneli
iqneba warmoebuli am danaxarjebiT, miT metad uaxlovdeba AVC MC-s. MC da AVC mrudebi
sul ufro metad mogvagonebs horizontalurad erTmaneTSi Serwymul mrudebs.
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P=MR=MC=ATCmin=LATCmin

Price=Marginal Revenue=Marginal Cost=Average Total Cost(minimal)=Long-term Average Total

Cost(minima)

= = = =
.

1.
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2. . MR=D(demand) MC=S(Supply)
MR=MC D=S .
3.
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MC ATC
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QB

MNL
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MC=MCA+ MCB.

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2.

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8. ( -9 )

axali avstriuli skolis ek. Teoriis warmomadgenlebi mejenerebs sTxoven gamoavlinon mewarmeobiTi
sifxizle. mewarme tradiciuli A saqonlis warmoebis nacvlad uzaralobis pirobebSi awarmoebs axal
B saqonels bazari eloda B saqonels, magram ar iyo gayidvaSi da sifxizle gamoiCina da daiWira
ekonomikaSi arsebuli moTxovnileba axal saqonelze. sasargebloa mewarmeobiT sifxizlesa da mogebis
maqsimizacias teqnikas Soris Sesabamisobis gageba.
Cveulebriv meore (MR=MC) efeqtiania iq, sadac pirvelma ukve Seqmna efeqtianobis pirobebi.
mewarmeobiTi sifzixle saqmianobis axal perspeqtiul mimarTulebas aRmoaCens, maqsimizaciis teqnika
uzrunvelyofs umetes ukugebas. mewarmeobiT sifxizles moulodnel gadawyvetilebebTan mivyavarT
maqsimizaciis teqnikas cnobili algoriTmebis da procedurebis virtuozul flobasTan. pirveli
menejeris SemoqmedebiT potencialze metyvelebs, meore ki mis profesionalizmze.
mewarmeobiTi sifxizles maqsimizaciis teqnikis gareSe firma biznesis axal sferoSi Seyavs, sadac
umetes mogebas ara TviTon Rebulobs, aramed sxvebi. xolo maqsimizaciis teqnikas mewarmeobiTi
sifxizlis gareSe firma SeiZleba im mkacr konkurentul brZolaSi datovos, sadac maRal mogebas
aravin Rebulobs. komerciuli warmateba iq miiRweva, sadac xelmZRvanelobas Seswevs unari maTi
Sexamebisa.
dasazustebelia monopolisturi konkurenciis mniSvnelovani aspeqti nulovani ekonomikuri
mogeba Tu mas statikaSi ganvixilavT anu uzaralobis tendencia im situaciaSi moqmedebs, roca
firma warmatebuli diferenciaciis Semdeg mewarmeobiT sifxizles wyvets. danarCeni firmebi TandaTan
ikaveben mini-monopolistis pozicias ekonomikuri mogebis gaqrobamde. magram problemas aqvs dinamikuri
aspeqti. monopolisturi konkurenciis bazarze konkurentebi axdenen Tavdapirveli diferenciaciis
nivelirebas, mocemuli firma qmnis axals. e.i. arsebobs winapiroba ekonomikuri mogebis miRebisa
grZelvadian periodSi. mogebis ganuwyvetliv miRebas produqciis diferenciaciis safuZvelze
ganixilavs da aanalizebs marketingis Teoria produqciis sasicocxlo ciklis koncefciis daxmarebiT.

9.
10.
11.
12. +