CNG N TP

CHUYN MARKETING DC
1. Khi nim Marketing, Marketing mix, Marketing Dc
2. Mc tiu ca Marketing v Marketing Dc
3. Cc c im ca Marketing Dc
4. Chnh sch sn phm trong marketing v s vn dng trong ngnh Dc
5. Chnh sch gi trong marketing v s vn dng trong ngnh Dc
6. Chnh sch phn phi trong marketing v s vn dng trong ngnh Dc
7. Chnh sch xc tin v h tr kinh doanh trong marketing v s vn dng
trong ngnh Dc
8. Phn on th trng: khi nim, li ch, yu cu, c s phn on TT
9. Khi nim v l do phi nh v th trng
10.Cc hot ng trng tm ca nh v th trng