from -

BRAND Tokyo
SALE TARGET (target
STT
doanh số) 1,000,000,000
Actual Sale (doanh số dự
1
hiện tại đạt) 124,141,395
2 Achieved 12%
Estimated Sale (phần
3
trăm đạt) lấy actual/số ngày đạt được x 30 ngày
GAP (số còn lại chưa đạt
4
doanh số) sale target - actual
5 % Hit Target % =estimate/sale target
 Contribution Sale MKT (%) 50%
Actual sales MKT 700,000,000 Actual sales Store 1,400,000,000
Actual TC (Total Bill) 2,100 Actual TC (Total Bill) 4,000 286
Actual TA (Per Bill) 450,000 Actual TA (Per Bill) 550,000

Actual Covers (Customers) 1,000 Actual Covers (Customers) 20,000 1,429

W1 W2 W3 W4
Promotion name / Memo
Target Scheme Promote channel Start date End date Duration YOYO Central YOYO Central YOYO Central YOYO Central
Code
Tăng TC 2023_DO_002 20% OFF ALL MENU 1-Sep-23 15-Oct-23 44
Target incremental sales 274,030,241 UTD Incremental MKT Sales 107,675,196 30,000,000 30,000,000 30,000,000 17,675,196
% Contribution by week 16%
Target TC (Target bill) 110 % Hit Target 39%
Target TA (Target 1 bill) 780,000 UTD MKT TC (total bill) 24 6 6 6 6
Target Covers ( Target Customers) 353 UTD MKT TA (per bill) 4,486,467 5,000,000 5,000,000 5,000,000 2,945,866

Ưu đãi 20% all menu ( không Target APP (TA trung bình 1 người) 776,290 UTD MKT Covers (guests) 160 Compare Sale Increse/LW 30 45 60 25
Booking
bao gồm nước và đồ uống có
Online UTD MKT APP (per guest) 718,419 -41% 1,000,000 666,667 500,000 707,008
cồn

UTD ADS (Aver daily sales)

MKT budget (Fb ads) 15,000,000 MKT actual spend 3,087,050

Discount (%) 20% Bil/ Booking 24
COG (%) 40% CPC (Cost per guest) 19,294
CPB (Cost per bill) 128,627 3%