REASON OF ACCOUNT SUSPENSION

Hello,
Amazon Seller Performance Team.

I am Muzammil Syed from Blue Arrow Mart seller Account. I am writing

to you an appeal to reinstate my seller account which is suspended on 14th
May 2022. I have received a performance notification that says Amazon
has deactivated my seller account for violating Amazon seller agreement
section 3 and Seller Code of Conduct.

What’s wrong happened in logistics and fulfillment:

There are a lot of mistakes I have done in my seller Account. In this appeal
letter I have tried to explain everything whatever happened at the movement.
 First of all I have not followed standing processors of monitoring the
Account health dashboard regularly which I have not done and I was
depended on my employees completely
 I have checked my account history carefully and identified that some
of my activities have violated Amazon Policies like dropshipping
policies, fair pricing policy and Seller Agreement.
 I did not perform as a responsible seller from the starting. I am
completely failed in providing a good customer service. A lot of
customers did complaints and in the mean time our support services
was not available for them.
 I have done mistakes in keeping the prices fair in some products
B003TS2R1A, B003FULBQ4, B07D45W364, B004CQWWKY, B003FULBQ4,
B0018CLXTG, etc.
 One of my employee has used invalid tracking details for orders
confirmation in some orders. But now I understood that these
mistakes have hurt customer trust.
 I purchased some products directly from retailers like Sam’s club and
walmart then sent to my customers which is completely restricted
according to Amazon dropshipping policies.
 Some customers received third party branded packaging in their
orders which violated the dropshipping policy.
 My customers faced late delivery issues in their orders and did
complaints on Amazon customer support.
 I Accept my mistake that I was not good in adequate daily checks of
account health dashboard of my orders queue in Seller Central.
  My all customer were not able to track their orders and complaining
regarding the late delivery or they are not able to track their orders.
 We did unnecessary refunds in many orders due to out of stock issue:
We have done so many unnecessary refunds in some orders, without
asking the customers

Why the Delays in logistics in our orders - We are

facing logistics issues that are causing delays to the fulfillment of our
orders, the following reasons and supporting evidence associated with
this appeal.

 Out of Stock issue or Low inventory: There was a big inventory

issue in my warehouse and in supplier warehouse as well. Due to a
bad inventory management our customers faced this issue. I know this
is not a small mistakes which I have done. My suppliers were fail in
delivering the products to my warehouse from where I needed to
fulfill orders. When I had no inventory in the warehouse my orders
were not shipped in efficient manner.
 Fulfilled orders from Third party: I had run out of stock of many
item. There was a big confusion to ship the orders on time under the
target of ship by date. I had chosen third party suppliers to fulfill these
orders in which I was having issues of low or no inventory. It saved
me from canceling the order but it has created the issue of third party
shipment issues in my account.
 Some Suppliers provided Invalid Tracking details: I have done
dropshipping from some suppliers who provided us invalid tracking
ids which our employees used to confirm our orders in seller
accounts. So now the result is Amazon software tracked these ids as
invalid so it’s not completely our mistake in this way. But I know that
It’s completely my responsibility of all activities on my seller
account.
 My employees tried to cancel the orders from customer side: My
employees asked some of my customers to cancel their orders because
I was running out of stock or there was no inventory of that product.
That’s why I had to asked my valuable customers to cancel their
orders. So in many cases customers cancelled their orders and in some
cases they did complaint of the same.
 Lack of professional experience and skills: Me and my employees
were not enough trained to operate an Amazon Drop Shipping
account in the starting. It was my huge mistake to start the
dropshipping business without having enough knowledge that’s why
 our customers struggled with late delivery issues and invalid tracking
details. And finally we are facing the current issue of the
dropshipping policy violation under section 3. 
 Item Price fluctuation due to Automatic Pricing to achieve buy
box: I have used automatic pricing settings feature for some products
to increase the possibility of having buybox. I have set it up lesser
amounts than my competitors in the item price. But there was
mismanagement done of all settings in automatic pricing. Our
competitors have put very low prices to achieve buybox and resultant
our lowest price were down in low a lot.
 Unnecessary Refunds in many orders due to low pricing: As I
explained in last point that we have used automatic pricing to achieve
buybox by proving the lowest prices to our customers but there was a
catch in this. We have put settings of automatic pricing according to
our competitors prices but what wrong happened our competitors put
very low prices below than the possibilities so that our item prices
down a lot. Finally we got a lot of orders in low prices and we needed
to refund these orders because we could not send these orders in that
price.

Actions I have taken:

 Updated tracking information for recently shipped seller-
fulfilled orders: I have updated tracking detail in the orders in which
tracking details were wrongly mentioned at the time of confirmation.
Now customers can track these orders easily. I have cross checked
every single activity which I have done in past few months and trying
to improve the account in every possible way. It will really helpful for
Amazon’s dropshipping policy as well as the customers also.

 Stopped Dropshipping from unreliable Suppliers: I have stopped

dropshipping from the suppliers who were not reliable and creating
issues in shipping services like invalid tracking ids, late shipment or
late delivery etc. I am not going to breach Amazon’s policy of
dropshipping by purchasing any product from any unreliable supplier
to sell on Amazon.

 We have refunded to the buyers whose orders price fluctuated a

lot: We have refunded to the customer whose Orders price fluctuated
 and refunded to them. However, in order to make the customer happy
or satisfied, we gave full refunds to needy customers because we
know that customer satisfaction is Amazon’s top priority ever.

 Removed Products from inventory which are not suitable for

Seller Fulfilled offers: I have removed products from my inventory
which i had to purchase from retailers to ship Amazon orders on time
in urgency. I have will search new suppliers for them in future but at
present we have removed them and not going to sell until we will find
accurate supplier.

 I have done contracts with some reliable suppliers to ship the

unshipped orders with valid tracking: I have done some new
contracts with such reliable suppliers to handle shipping in my
Amazon seller central. I have intimated new suppliers regarding the
dropshipping policy so that any issue will not come with recent
customers.

The Preventive Measures I have taken to

prevent the Section 3 violation in the
future:
 Sourcing: We will not source products from Amazon: As we
have already created mess by sourcing product from Amazon as
a result our Seller Account is Suspended. Now we have decided
that we will not source product from Amazon.
 Order fulfillment: On Packaging slip we will provide all
required information of shipping details, return and refunds
according to Amazon’s policies. So that customer will be sure
from where his/her order is shipping and where he/she can return
his order if needed. We will use correct packing slip and tax
invoices with our products so that the buyer can identify us as
the seller of our product.
 New Listing Creation: I will create new listening according
to the listing policies only. I will check all new listings before
they are published to ensure we are not misusing ASIN
variations any more. We will provide accurate and complete
Product Information for each product.
 Starting the Warehousing Facility by our own: We
will never again drop ship any item to any of our customers.
We are ready to store our maximum stock of inventory at our
own facility. We have checked all our current stock in our ware
house to ensure that there are not any damaged products and
defected products and if we will find any product in bad
condition or any lack of products, we will immediately share
out of stock information.

 Enrolling FBA Fulfillment for some specific

products: We faced lots of order fulfillment issues in past
few days due to lack of staff and running out of stock reasons.
Now we are planing to enroll into the FBA services for some
specific products which cannot be operated in FBM and
dropshipping. Until we will be fully able to implement FBA for
these products, as we intend to completely make these products
out of stock.

 Account Dashboard Monitoring: We will continuously

monitor existing or any updated Amazon Policy under
"Prohibited seller activities and actions" to prevent the direct or
indirect violation of Amazon policies including review
manipulation, in immediate effect or anytime in future.

 Controlling the pricing Fluctuation: The Following

precautions we will keep to control the price fluctuation in
future;
 We will not set a price on a product that is significantly lower
or higher than recent prices offered on Amazon by other
sellers, We will try to put very competitive prices.
 We will not set a reference price on a product to mislead the
customer.
 We will set the prices very carefully to sell multiple units of a
product in the same orders by setting up shipping prices
carefully and setting up maximum order quantity according to
fair pricing policies.
 We will not set a shipping fee on a product that is excessive.
As Amazon considers current public carrier rates, reasonable
handling charges, as well as buyer perception when
determining whether a shipping price violated our fair pricing
policy.
 We will try to become a seller of record: Always act in
a manner that shows a trustworthy experience for Amazon
customers. We will never try to approach any customer outside
of Amazon's buyer messaging, and will use this option in
accordance with Amazon's Policies. Our conversation with
customers within Amazon's platform would be 100%
compliant and will revolve around only order fulfillment and
related customer service. We will also ensure that our
Materials, our Products or it’s packaging on Amazon.com
comply with all applicable Laws. Implemented Processes of
Sticking Shipping label and Packing slips - We have
implemented a system to identify us as the seller of our
products on all packaging slips and other information,
including or providing a connection with them.

 We will work with Legitimate suppliers: In past we have

worked with the suppliers who were unable to meet our daily
requirement of fulfilling our products and provide them in good
condition. So now we have decided that we will work with
legitimate suppliers to fulfill on time delivery and to provide
perfect product. To prevent out of stock issue we have ensured
and contracted them that they will provide sufficient and good
quality products on time. By these pacts we can prevent this
issue in future.
 No Third party packaging: We have contacted our existing
suppliers to tell them we are Amazon sellers and will be selling
their items on Amazon so that they must fulfill the requirements
of Amazon dropshipping policies and they can’t use their
branded packaging on outside of the package.

 Processing Customer returns and refunds: We have

Implemented a new policy of shipment and return that we will only
ship products from our warehouse and accept returns on our
warehouse based on all other terms of seller agreement and applicable
Amazon policies.
Conclusion: I hope that I have clearly defined what mistakes I made in past
and why this is happened. I know that these mistakes are not acceptable but
the past is past. Only we can regret on that and try to improve the whole
operational processors so that we will not face these in future.

Kindly reactivate my amazon seller account if possible....!  

Best regards   

Muzammil Syed
 

Attachments:
1. Evidence of delivery of recently shipped seller-fulfilled orders
2. Business Documents
3. Identity Proof
4. Credit card Statement