Sáng tạo kinh doanh TS.

Trần Nguyên Chất

Chương 2

SÁNG TẠO KINH DOANH

ĐÁNH GIÁ TÁC ĐỘNG ĐỂ
TS Trần Nguyên Chất HOÀN THIỆN MÔ HÌNH KINH DOANH
Bộ môn Kinh doanh và Thương mại quốc tế
Email: trannguyenchat.cs2@ftu.edu.vn

FOREIGN TRADE UNIVERSITY

HOCHIMINH CITY CAMPUS
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CÁC NỘI DUNG TRÌNH BÀY Đổi mới sáng tạo

2.1. Tầm quan trọng của việc đánh giá tác

động, hiệu quả khi triển khai của mô hình kinh
doanh
2.2. Quy trình đánh giá hiệu quả

Nguồn: Michelini, 2012 (SBC 2023) 4

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Sáng tạo kinh doanh TS. Trần Nguyên Chất

Đổi mới tư duy The Business Model Canvas

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Kinh doanh tạo tác động

https://tacklingheropreneurship.com/wp-
content/uploads/2019/01/1US-Impact-gaps-Canvas-
Systems_Daniela_Papi_feb-2018.pdf 7 8

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Sáng tạo kinh doanh TS. Trần Nguyên Chất

Mục đích? Mục tiêu?? Phát triển bền vững - How?

UN Global Compact
https://unglobalcompact.org/

UN Sustainable Development Goals

https://www.un.org/sustainabledevelopment/

Nguồn: Yunus và cộng sự, 2010 (SBC 2023) 9

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Empathy Map Canvas Empathy Map Canvas

https://studio.edulib.org/assets/courseware/v1/d60b9046d068f77bcda408ec4cb415f6/asset- 11 12
v1:HEC+SBC101+2016+type@asset+block/VPC-Triggers-Print-Stattys-A3.pdf

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Sáng tạo kinh doanh TS. Trần Nguyên Chất

Use the "classic" Business Model Canvas to

map the creation of
both social and environmental values?

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https://youtu.be/Cv6mn3J6OGI
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Impact Creation
• Is your solution really solving the problem?
Đọc thêm – One social problem can have multiple solutions; the best option depends
on each situation and is based on multiple factors.
– As an entrepreneur, you get to evaluate, test, and choose a pathway to
success.
– Although there isn't a definitive method to confirm if your choice of solution
is the absolute right one, there still are tools to facilitate and improve your
decision-making process.
• Be aware of the technology trap
– An innovative solution is NOT only a complex new technology or product.
– There is no need to create a technology if improving a process or changing
behaviors can solve the whole problem.
– Your solution can be simple, and still, be brilliant and effective.
– So before jumping to product design, reflect on alternative innovative
solutions.
– If your current solution is indeed a technology or a product, you can still ask
yourself: Is it really solving the problem? If so, how is it better than the
alternatives?
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Sáng tạo kinh doanh
One problem, multiple solutions:
Examples from cleaning and self-care
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Impact Gaps Canvas
• Understand the gaps and why problems persist
• If there are current solutions addressing the social
problem your target, why does the problem still exist?
What are the barriers? What is actually being done?
Nothing or a lot? Reasons why problems persist:
• There are no current solutions
• The current solutions are good but incomplete
• The current solutions are inadequate
• The current solutions are good, but they are not
accessible to people
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TS. Trần Nguyên Chất
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Impact Gaps Canvas
• Links between the gaps and the social entrepreneur's typology
• Based on your previous analysis of the gaps, decide if you want to
create new solutions or add to the solutions that already exist.
• Social Bricoleurs are generally more crisis-oriented; they respond to a need (a
gap) in their immediate surroundings using local knowledge and community
(micro level).
• Social Constructionists work at a mezzo level, within the structure of the
system they are in. They work with current institutions to fill in the gaps in the
system and to enhance what already exists.
• Social Engineers are generally more vision-oriented and work at the macro
level. They do not accept the current system; they actually want to create a better
system, to build new institutions. The "gap" is seen to be the system itself and its
repercussions on people and the planet. It requires more massive support over
time, and maybe a change of regulation. Some entrepreneurs decide to get
involved in politics so there can be a change of laws in favor of social good.
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Sáng tạo kinh doanh TS. Trần Nguyên Chất

Why is business model important for

Impact Gaps Canvas social entrepreneurship?

• Get inspired • Social impact

– Using the Impact Gaps Canvas also allows you to • Sustainability
map inspiring solutions. Get inspired by what is
being done around you or far from you. If one • Scalability and reach
solution from another place in the world suits your • Stakeholder engagement
current situation, use it. The role of social • Measurement and evaluation
entrepreneurship is to enhance our global impact
and to collaborate by exchanging good practices and • Resource optimization
resources (unlike startups which are thought to In summary, the business model helps social
protect their model and assets). Don't be shy to entrepreneurs strike a balance between social
replicate a solution that works. Your success lies in mission and financial viability, enabling them to make
your execution, not only in the idea.
a meaningful and lasting difference in society.
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Layers of Business Model Canvas Develop a Strategy in Social Business

– Define your Social Mission

– Conduct a Needs Assessment
– Set Social Impact Goals
– Develop a Theory of Change (Logical Framework)
– Identify Strategies and Interventions
– Stakeholder Engagement
– Allocate Resources
– Monitoring and Evaluation
– Collaboration and Partnerships
– Continuous Learning and Adaptation
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SV chuẩn bị và nghiên cứu

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