SOCIAL MEDIA

MARKETING
TƯ DUY TỔNG QUAN VÀ NHỮNG ĐIỀU CẦN BIẾT
 AGENDA SLIDE

DIGITAL MARKETING &

01 SOCIAL MEDIA

CASE STUDIES
02
 03 CONTENT, SOCIAL MEDIA
SOCIAL MARKETING

CÁC THUẬT NGỮ 04

THÔNG DỤNG

05 TƯ DUY & LẬP CHIẾN

LƯỢC
KHÁI QUÁT
VỀ DIGITAL MARKETING VÀ SOCIAL MEDIA MARKETING
WHAT IS DIGITAL MARKETING? DIGITAL MARKETING LÀ GÌ?
DIGITAL MARKETING
OFFLINE

01. TELEVISION MARKETING 02. RADIO MARKETING

03. PHONE MARKETING 04. ENHANCED OFFLINE MARKETING

DIGITAL
ONLINE MARKETING

DISPLAYED SEARCH VIDEO & BANNER SOCIAL MEDIA

ADVERTISING ADVERTISING ADVERTISING MARKETING (SMM)

MOBILE AFFILIATE MARKETING EMAIL MARKETING

ADVERTISING
CASE STUDY
BITI’S
HUNTER
TỪ MARKETING TRUYỀN THỐNG
ĐẾN DIGITAL MARKETING
SOCIAL MEDIA MARKETING

Social media marketing (SMM) is the use of social media websites and social networks to market
a company’s products and services. Social media marketing provides companies with a way to
reach new customers and engage with existing customers.

Tiếp thị truyền thông xã hội là việc sử dụng các trang web truyền thông xã hội và mạng xã hội để
tiếp thị sản phẩm và dịch vụ của công ty. Tiếp thị truyền thông xã hội cung cấp cho các công ty
một cách để tiếp cận khách hàng mới và thu hút khách hàng hiện tại.
HISTORY OF
SOCIAL MEDIA
EARLY DAYS
1

THE EVOLUTION
2
SIX DEGREES
3

EARLY 2000s
4
CURRENT USAGE NUMBERS
5

MORE SOCIAL MEDIA

STATISTICS

6
 WHY PEOPLE USE
SOCIAL MEDIA? 03.
For social interaction

01.
To gain or enhance
1 3 5 05.
For diversion or escape
knowledge from the stresses of
daily life

2 4

02. 04.
For relaxation purpose For entertainment
CÁC KÊNH CHÍNH
CỦA SOCIAL MEDIA
MARKETING 01 SOCIAL COMMUNITY

02 SOCIAL PUBLISHING

03 SOCIAL E-COMMERCE

04 SOCIAL ENTERTAINMENT
TÁC ĐỘNG ĐỐI VỚI
DOANH NGHIỆP

01. CỘNG ĐỒNG 02. NHẬN THỨC

03. TĂNG LƯU LƯỢNG TRUY CẬP 04. NGUỒN NỘI DUNG
LÀM
SOCIAL MEDIA
LÀ LÀM GÌ?
CƠ HỘI VỚI
NGHỀ
SỰ KHÁC BIỆT
VỚI CONTENT
MARKETING
 THUẬT NGỮ
TRONG
SOCIAL MEDIA
THUẬT NGỮ
CẦN BIẾT

BUZZ VOLUME PEOPLE TAKING ACTION AUDIENCE DEMOGRAPHIC AUDIENCE SCALE

BRAND ASSOCIATIONS BRAND ATTRIBUTES BRAND IDENTITY BUMPER AD

THUẬT NGỮ
CẦN BIẾT

CALL TO ACTION (CTA) CLICK THROUGH RATE CONVERSION CONVERSION RATE

(CTR)

ENGAGEMENT EPHEMERAL CONTENT FEAR OF MISSING NATIVE ADS

OUT (FOMO)
THUẬT NGỮ
CẦN BIẾT
IMPRESSION IN-STREAM AD INTERACTION

ORGANIC REACH REACH SOCIAL TRAFFIC

THUẬT NGỮ
CẦN BIẾT
KEY OPINION LEADERS CELEBRITIES INFLUENCERS
(KOLS)

MACRO-INFLUENCERS MICRO-INFLUENCERS SEEDING

THUẬT NGỮ
CẦN BIẾT OWNED MEDIA PAID MEDIA

MEDIA COVERAGE – PHỦ

SÓNG TRUYỀN THÔNG:
EARNED MEDIA
THUẬT NGỮ
CẦN BIẾT
SENTIMENT SCORE SHARE OF VOICE (SOV) SOCIAL MEDIA CONVERSION RATE
OPTIMIZATION (SMO)

MID-ROLL AD USER GENERATED USER EXPERIENCE (UX) USER INTERFACE (UI)

CONTENT (UGC)
 INTERACTIVE
Social media ads are interactive as
opposed to the passive ads in traditional
media outlets like TV and radio. Meaning,
you can click and interact with social
media ads through clicking!

ADVANTAGES
TRACKABLE METRICS
User interaction means advertisers have

OF SOCIAL MEDIA
metrics to measure and track consumer
behavior before, during, and post-
exposure to social media ads. These
metrics are great for measuring the
effectiveness of your ad campaign.

GENERATING AWARENESS

Social media advertising is great for

generating awareness for new
products or brands.
 AUDIENCE TARGETING
Geographic locations, age, gender, marital
status, educational background, family
and other relationships, life events, and
user interests, and pages they may have
“liked”

ADVANTAGES
CREATIVE OPTIONS
Social media offers a variety of creative

OF SOCIAL MEDIA
options for small businesses.

INFLUENCERS
Social media provides influencer
marketing, which is great for small
businesses who might not be able to
afford big celebrities to reach their
consumers and promote their products
DISADVANTAGES
OF SOCIAL MEDIA

1 2 3 4
NEGATIVE CONTENT COMPETITION LOWER ROI PERSONAL DATA USE
MODERATION

5 6
REGULATORY SCRUTINY SOCIAL MEDIA BURNOUT
CÁC BƯỚC
LẬP KẾ HOẠCH

BRIEF / OBJECTIVE SWOT ANALYTICS TARGET AUDIENCE

 CÁC BƯỚC
LẬP KẾ HOẠCH

TIMELINE & BUDGET ESTIMATING MEASURE (KPI & ROI)

STRATEGY
EXECUTION PLAN
 SM09

THANK
YOU
BY
JADE NGUYEN
DIGITAL/SOCIAL MARKETING MANAGER

Phone: (+84) 90 22 573 22

Email: jadenguyen1304@gmail.com
Skype: jade.nguyen93
Website: http://bit.ly/jadenguyen1304