Professional Documents
Culture Documents
Filipino
Filipino
O OPINYON
IVY M. ALAY
T-II
Sabihin kung ang pangungusap ay totoo o sabi-
sabi.
Cultural relativism
Lack of knowledge
of other’s culture
Discrimination and
harassment
Language
Differences
Strategies to Effective Global
Communicator (Krizan, 2014)
2. Local everyday oral may occur in local communication among neighbors in everyday,
informal and local varieties.
3. Local specialized written- this can be found in the publications and web sites of local
societies such as Baguio Midland Courier.
4. Local specialized oral involves specialized discourses. For example, in a computer shop in
the neighborhood, specialized local usage can be found (e.g. specialized computer game-related
vocabulary used).
Language Variations that reflect
local usage
5.Global everyday written avoids local colloquialisms to make the text accessible to wider
communities of readers. This can be found in international editions of newspapers and
magazines.
6. Global everyday oral may occur in interactions between people coming from different parts
of the world when they talk about everyday casual topics.
7. Global specialized written expands to as many readers internationally, hence the non-usage
of local colloquial expressions ( e.g. international research journal articles)
8. Global specialized oral occurs when people from different parts of the world discuss
specialized topics in spoken form (e.g. paper presentation sessions in an international
academic conference).
Evaluating Messages and/or
Images of Different Types of Texts
Reflecting Different Cultures
(Lesson 5)
The KEY CONCEPTS OF MEDIA LITERACY
framework serves as basis for developing a
critical understanding of the content of
mass media, the techniques used and the
impact of these techniques
.
Also, the Key Concepts of Media Literacy can be very helpful in the
CONSTRUCTION OF MEDIA TEXTS for different purposes. The term
‘text” includes any form of written, spoken or media work conveying
meaning to an audience. Text may use words, graphics, sounds and images
in presenting information. It may also be in oral, print, visual or electronic
forms.
STEVE CORSINO, MAED
Instructor
Key Concepts of Media Literacy (center for
Media Literacy, 2005)
Key Concepts Guide Questions in Media Text Analysis
1. All media messages are “constructed.” 1. What is the message of the text?
2. How effectively does it represent reality?
3. How is the message constructed?
2. Media have embedded values and points of 1. What lifestyles, values and points of view are
view. represented in the text?
2. Who or what is missing?
3. Each person interprets messages differently. 1. What message do you perceive from the text?
2. How might others understand it differently?
Why?
4. Media have commercial, ideological or political 1. What is the purpose of the text?
interest. 2. Who is the target audience of the text?
3. Who might be disadvantaged?
4. Who created the text and why?
5. Media messages are constructed using a 1. What techniques are used and why?
creative having its own rules. 2. How effective are the techniques in supporting
the messages or themes of the text?
3. What are other ways of presenting the
message?
Key Concepts of Media Literacy (center for
Media Literacy, 2005)
Key Concepts Guide Questions in Media Text Analysis
1. All media messages are “constructed.” 1. What is the message of the text?
2. How effectively does it represent reality?
3. How is the message constructed?
2. Media have embedded values and points of 1. What lifestyles, values and points of view are
view. represented in the text?
2. Who or what is missing?
3. Each person interprets messages differently. 1. What message do you perceive from the text?
2. How might others understand it differently?
Why?
4. Media have commercial, ideological or political 1. What is the purpose of the text?
interest. 2. Who is the target audience of the text?
3. Who might be disadvantaged?
4. Who created the text and why?
5. Media messages are constructed using a 1. What techniques are used and why?
creative having its own rules. 2. How effective are the techniques in supporting
the messages or themes of the text?
3. What are other ways of presenting the
message?