Lexical issues in the process of business

communication translation. Some tips for writing politely. Appellations.

Abbreviations and acronyms. Incoterms

Task 1. Interpret these words and word combinations as quick as possible.

• Collaborate, Synergy, Угода про конфіденційність, Innovation, Корпоративна соціальна

відповідальність, Competitive advantage, Strategic planning, Дотримання, Key performance
indicators, Return on investment, Арбітраж, Cost-effectiveness, Сторонній учасник, Brand
awareness, Інтелектуальна власність, Обережність;

• Пропозиція вартості, Compliance, Confidentiality agreement, Лідерство думки, Due

diligence, Збереження клієнтів, Corporate social responsibility, Управління ризиками,
Форс-мажор, Arbitration, Рахунок, Stakeholder, Intellectual property, Disruptive technology,
Умови оплати, Digital transformation;

• Artificial intelligence, Конкурентна перевага, Blockchain, Cross-functional team, Інновації,

Globalization, Supply chain management, Співпрацювати, Синергія, Увідомлення про
бренд, Venture capital, Стратегічне планування, Ключові показники ефективності, Joint
venture, Повернення інвестицій, Merger and acquisition, Вартість ефективності,
Crowdfunding;

• Цифрова трансформація, Value proposition, Risk management, Payment terms, Руйнівні

технології, Штучний інтелект, Force majeure, Блокчейн, Краудфандинг, Invoice,
Венчурний капітал, Agenda, Руйнівні технології, Minutes, Злиття та придбання, Customer
retention, Крос-функціональна команда, Thought leadership, Управління ланцюгом
постачання.

Task 2. Translate the sentences accurately conveying the meaning of the key lexemes on the topic.

1. The company is looking for a new marketing manager who has experience in digital marketing
and content creation.
2. Our sales team exceeded their targets this quarter and we are on track for another successful
year.
3. Наша команда продажів виокремила кілька ключових можливостей на європейському
ринку, і ми розробляємо нову стратегію продажів, щоб використати ці можливості.
4. We need to schedule a meeting with our stakeholders to discuss the new product launch.
5. The board of directors approved the budget for the next fiscal year.
6. Наша компанія планує розширитися на нові ринки в Європі та Азії.
7. We need to develop a comprehensive marketing strategy that will increase our brand
awareness.
8. The company is committed to corporate social responsibility and we have implemented a
number of initiatives to reduce our environmental impact.
9. Нам потрібно переглянути управління ланцюгом постачання, щоб забезпечити
максимальну ефективність і знизити витрати.
 10. Our company's mission is to provide innovative solutions to our customers that help them to
achieve their business goals.
11. Юридичний відділ розглядає контракт, щоб забезпечити, що всі умови є вигідними для
нашої компанії.
12. Our company has a diverse workforce, and we are committed to creating a culture of inclusion
and respect.
13. Успіх нашого бізнесу залежить від нашої здатності адаптуватися до змінюючихся умов
ринку та залишатися гнучкими у прийнятті рішень.
14. We are implementing a new CRM system to improve our customer service and streamline our
sales process.
15. Наша компанія має сильне зобов'язання до сталого розвитку, і ми інвестуємо у проекти
відновлюваної енергії для зменшення нашого вуглецевого відбитку.
16. We have established a joint venture with a local partner in order to expand our operations in
the Asian market.
17. The procurement department is responsible for sourcing the best quality materials at the most
competitive prices.

Task 3. For practicing business communication interpreting a set of scenarios has been designed
within this workshop. Work in groups of three, create dialogues within various settings and present
your role-play to colleagues.

Scenario 1 : Negotiating a Contract

Participants: A sales representative, a potential client and an interpreter
Description: The sales representative needs to negotiate a contract with a potential client for a new
product line.
Instructions:
• The interpreter will translate between the two languages during the negotiation.
• Practice negotiating the terms of the contract, such as price, delivery, and payment.
• Try to use polite and professional language throughout the negotiation.
• Practice expressing agreement and disagreement with the other person's proposals.
• Practice summarizing and clarifying the terms of the contract before finalizing the agreement.

Scenario 2: Resolving a Customer Complaint

Participants: A customer service representative, an unhappy customer and an interpreter
Description: The customer service representative needs to address a customer's complaint about a
defective product.
Instructions:
• The interpreter will translate between the two languages during the conversation.
• Practice listening to the customer's complaint and showing empathy and understanding.
• Practice explaining the company's policies and procedures for handling product complaints.
• Practice offering solutions and options to the customer to resolve the issue.
• Practice following up with the customer to ensure their satisfaction.

Scenario 3: Conducting a Performance Review

Participants: A manager, an employee and an interpreter
Description: The manager needs to conduct a performance review with an employee and provide
feedback on their work.
Instructions:
 • The interpreter will translate between the two languages during the review.
• Practice providing positive feedback on the employee's strengths and accomplishments.
• Practice identifying areas where the employee can improve and providing constructive
criticism.
• Practice setting goals and expectations for the employee's future performance.
• Practice addressing any concerns or issues that the employee may have.

Scenario 4: International Business Meeting

Participants: A team of business professionals, an interpreter
Description: The business professionals from Ukraine are meeting with their counterparts from an
English-speaking country to discuss a potential partnership.
Instructions:
• The interpreter will translate between the two languages during the meeting.
• Practice introducing yourself and your company to the other team.
• Practice discussing the details of the potential partnership, such as the scope of work, timelines,
and budgets.
• Practice negotiating and resolving any issues or concerns that may arise during the meeting.

Scenario 5: Business Conference

Participants: A group of business professionals, an interpreter
Description: The business professionals from Ukraine are attending a business conference in an
English-speaking country to learn about industry trends and best practices.
Instructions:
• The interpreter will translate between the two languages during the conference.
• Practice introducing yourself and your company to other attendees.
• Practice listening to the presentations and taking notes on key points and ideas.
• Practice networking with other attendees and exchanging business cards.

Scenario 6: Business Tour

Participants: A group of business professionals, an interpreter
Description: The business professionals from an English-speaking country are touring a
manufacturing facility in Ukraine to learn about the production process.
Instructions:
• The interpreter will translate between the two languages during the tour.
• Practice introducing yourself and your company to the tour guide and other employees.
• Practice asking questions about the production process and the facility.
• Practice observing and taking notes on the production process and equipment.

Scenario 7: Business Training

Participants: A group of employees, a trainer, an interpreter
Description: The employees from Ukraine are attending a training session on a new software system
with a trainer from an English-speaking country.
Instructions:
• The interpreter will translate between the two languages during the training session.
• Practice introducing yourself and your role in the company to the trainer.
• Practice following along with the trainer's instructions and demonstrations.
• Practice asking questions and seeking clarification when needed.
• Practice completing the training exercises and activities.
Task 4. Provide the translation of the following sentences paying attention to the collocation of the
highlighted words.

1. Our company has been working closely with our suppliers to improve our product quality and
reduce lead times.
2. As a result of the pandemic, we have had to pivot our business strategy to focus on e-
commerce and digital marketing.
3. We are exploring new partnerships with companies in the fintech industry to provide more
services to our customers.
4. We need to increase our investment in research and development to stay ahead of our
competitors.
5. The human resources department is responsible for recruiting and retaining top talent to
drive our company's growth.
6. We are committed to promoting diversity and inclusion in our workplace and have
implemented a number of initiatives to achieve this goal.
7. The marketing team is developing a comprehensive campaign to launch our new product line
and increase brand awareness.
8. We have a strict code of ethics that all employees are expected to adhere to, and any violations
will result in disciplinary action.

Task 5. Each of these sources covers a range of topics related to business communication, from
interpersonal skills and public speaking to email etiquette and crisis communication. Choose any
which you are interested in and provide a written Ukrainian translation. Arrange the original and
the translation in an appropriate format for your colleagues to introduce their editorial remarks.
ü Harvard Business Review - Communication Section: https://hbr.org/topic/communication
ü Forbes - Communication Section: https://www.forbes.com/communication/
ü The Wall Street Journal - Communication Section: https://www.wsj.com/news/communication
ü Fast Company - Communication Section: https://www.fastcompany.com/communication
ü Entrepreneur - Communication Section: https://www.entrepreneur.com/topic/communication
ü Inc. Magazine - Communication Section: https://www.inc.com/communication
ü Business Insider - Communication Section: https://www.businessinsider.com/communication
ü Communication World Magazine: https://cw.iabc.com/

Task 6. Acronyms commonly used in Business Communication are intended to make business
writing easier. They make an abbreviated word formed by the initial letters of other words or a
compound noun. The idea is to make the subject easier to refer to and easier to remember. But
overuse of acronyms can create rather than solve a problem. Even if you explain an acronym at the
outset of a document, it can help your reader if you repeat the words in full from time to time.
A/ Taking into account the abovementioned remarks provide the translation of the following
excerpts.
1. The CEO has tasked the PMO with implementing a new PMIS to better manage project
resources and increase project success rates. The PMIS will integrate with our existing ERP
system and will include features such as resource allocation, project tracking, and risk
management. We are currently in the process of evaluating vendors and will need to allocate
resources for training and implementation.
2. The CFO has identified some areas where we can reduce costs, such as implementing a TQM
system and using AI-based forecasting tools. We will also need to review our OPEX and
CAPEX budgets to identify areas where we can reduce spending. We anticipate that these
measures will result in significant cost savings and improved profitability.
 3. The CMO has proposed a new ABM strategy that will allow us to better target key accounts
and increase conversion rates. The ABM strategy will leverage technologies such as AI,
predictive analytics, and marketing automation. We will also need to develop a lead scoring
model to ensure that we are targeting the most promising accounts.
4. The HR department is currently implementing a new ATS to streamline our recruitment
process and improve candidate experience. The ATS will integrate with our existing HRIS and
will include features such as resume parsing, candidate tracking, and interview scheduling. We
anticipate that the new ATS will improve our time-to-hire and reduce our recruitment costs.
5. The IT department is in the process of migrating our data to a new cloud-based storage solution
to improve data security and accessibility. The new solution will be integrated with our existing
SSO system and will include features such as encryption, data backup, and disaster recovery.
We will also need to develop a data governance policy to ensure compliance with regulatory
requirements.
6. The R&D team is currently developing a new product that will utilize technologies such as
AR, VR, and blockchain. The product will target the B2B market and will include features
such as supply chain tracking, asset management, and smart contracts. We anticipate that the
new product will generate significant revenue and position us as a leader in the industry.
7. The legal department is reviewing the SLAs and NDAs for our new international partnerships
to ensure that our contractual obligations are clearly defined and can be met. We are also
working with external counsel to review the relevant laws and regulations in the partner
countries and to ensure compliance with local laws. We anticipate that these measures will
reduce our legal risk and protect our interests.
8. The sales team is currently implementing a new lead scoring model to better prioritize leads
and improve conversion rates. The lead scoring model will utilize technologies such as machine
learning and predictive analytics and will be integrated with our existing CRM system. We
anticipate that the new model will increase our sales productivity and revenue.

B/ Get ready to provide simultaneous interpreting of the following excerpts with a variety of
acronyms in different spheres of usage
Supply chain management: Our SCM team is responsible for managing the end-to-end
process of our supply chain, including procurement, production, transportation, and warehousing. To
ensure optimal performance, we use a variety of tools, such as ERP, WMS, TMS, and EDI. Our
forecasting model uses AI and ML to predict demand and optimize inventory levels, and our supplier
relationships are managed through a VMI program. Our KPIs include OTIF, DIFOT, and EBITDA,
and we use a balanced scorecard to track performance. We're also exploring the use of blockchain
technology to improve visibility and traceability in our supply chain.
Digital marketing: Our PPC campaigns are showing strong ROI, with a CPC below our target
and a CTR above industry benchmarks. We're using a variety of ad formats, including display, search,
and video ads, and we're testing different creatives and CTAs to optimize performance. Our SEM
strategy includes keyword research, bid management, and ad targeting based on user demographics
and behavior. We're also using SEO to increase organic traffic, with a focus on on-page optimization,
content marketing, and backlinking. To track our metrics, we're using tools such as GA, GSC, and
SEMRush, and we're implementing A/B testing and multivariate testing to improve conversion rates.
Financial Analysis: Our CFO is currently analyzing our P&L statement, balance sheet, and
cash flow statement to identify areas for improvement. We're using NPV, IRR, and ROIC to evaluate
potential investments, and we're assessing risk through scenario analysis and stress testing. Our
financial modeling relies heavily on Excel, and we're using Bloomberg and Reuters for market data
and analysis.
 Human Resources: HR department is implementing a new ATS to streamline our recruitment
process and improve candidate experience. We're using KPIs such as time-to-fill and cost-per-hire to
measure our success, and we're conducting regular employee surveys to gauge engagement and
satisfaction. We're also using tools such as HRIS and LMS to manage employee data and training.
Project Management: Our PMO is responsible for overseeing all projects across the organization.
We're using tools such as Gantt charts, PERT charts, and agile methodologies to manage project
timelines and milestones. Our project budgeting is done using techniques such as bottom-up estimating
and parametric estimating, and we're using tools such as JIRA and Asana to manage project tasks and
workflows. We're also implementing change management processes to ensure project success and
minimize disruption.
Information Technology: IT department of our company is responsible for managing our network
infrastructure and ensuring system uptime. We're using tools such as VPN, IDS, and IPS to secure our
network and prevent unauthorized access. Our help desk uses ITSM software to track and manage user
requests, and we're using tools such as SCCM and BigFix to manage software updates and patches.
We're also implementing a DRP to ensure business continuity in the event of a disaster.
Sales: Our sales team is using a variety of tactics to increase revenue and expand our customer
base. We're using CRM software to manage our sales pipeline and track our customer interactions, and
we're using ABM to target high-value accounts. Our sales reps are using SPIN selling techniques to
identify customer pain points and provide tailored solutions, and we're using NPS to measure customer
satisfaction and loyalty.
Legal: Our legal department is responsible for managing our corporate governance and
compliance. We're using tools such as GRC software and ERM to ensure regulatory compliance and
manage risk. Our contracts are managed through CLM software, and we're using eDiscovery tools to
manage litigation and investigations. We're also implementing a code of conduct to ensure ethical
behavior and prevent fraud.

Task 7. Provide a proper translation of the following appellations.

Дорогі друзі!
Панове!
Вельмишановні пані та панове!
Добродії! (Добродію! Добродійко!)
Панотче! Всечесний отче!
Ваше Преосвящество! Владико! - до єпископа.
Ваше Високопреосвященство! - до архієпископа і митрополита.
Ваша Святосте! - до патріарха.
Ваша Превелебносте! - до кардинала.
Брате! Сестро! - у чернецтві.
Ваша превелебність матінко! - до настоятельки монастиря.
Пані добродійко! Ваша імость! - до дружин священиків.

Task 8. Listen to the text “The rich world’s housing crunch is far from over”, make a logical pause
at each segment and then try to interpret it consecutively without taking the notes.
Source:
https://www.economist.com/finance-and-economics/2023/04/02/the-rich-worlds-housing-crunch-is-far-from-over